Interactive Websites: Localizing Online Community Services
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This document summarizes a presentation about interactive websites and online communities, with a focus on local online communities. The presentation covers: - Definitions of interactive websites, online communities, and local online communities - Examples of different types of online communities - Benefits of local online communities for communication, sharing ideas and ratings locally, and helping local organizations compete and keep money in the local area - Potential organizations and interest groups that could have local online communities, and how local organizations could benefit from them in areas like communication, service, and competition.
Interactive Websites: Localizing Online Community Services
- 1. Interactive Web Sites:Localizing Online Community Services1:30 pm - 2:30 pm 45 min, plus 15 min for Q&ANorth Country Technology SymposiumWednesday, May 25, 2011Clarkson University, Potsdam, NY
- 2. Agenda: Concepts, Not How-To'sYour Experience: your “communities”? online? Local?
- 3. Your Organization: host or sponsor an Online Community for its customers/supporters?
- 4. The Technology: Intranets v. Extranets v. Online Communities
- 5. Benefits: Why for you, your organization, your interest group?What is an interactive website? Click and things happen
- 6. Often dynamic content generated by Users
- 7. Often requires that users create a Profile – login and tracking of interactivity
- 11. What interactive websites do you use?What is an online community?Same as interactive website but also:Members who share a common interestLogged in members can share ratings, tips, and often expertise on forums or threaded emailsOften moderatedExamples: (Extranet) alumni ass'n; (Intranet) Penski Staff; (OC) tractorsbynet.com; OGREYour online communities?
- 12. What is a LOCAL Online Community?Local = Members know or trust each other based on a connection to a specific geographic communityExamples = residents of a Town or School District, customers of a local restaurant, patients of local providers; job seekers or employers using the services of Penski StaffingFuture => Networks of Local Online Communities - one user Profile for many LOC's
- 13. Why LOCAL Online Communities?Improve communication among usShare ideas locallyShare comments and ratings locallyMake our community organizations more responsive and accountableKeep dollars localHelp local organizations compete with global “communities” that draw dollars and interest awayCreate advertising, web design, and development jobs here
- 14. Potential Local OIC's?Organizations that we support with local taxes - School districts, Towns, local government, NCPROrganizations that serve us – hospitals, social agenciesInterest clubsBusinesses we patronize: stores, restaurants, banks, newspaper, websitesPossible multi-organization Networks: training, health care, volunteering
- 15. How can your organization benefit from LOC's?Communicate better – info out and feedback with your customers (CRM)...with each other?Provide goods and services more efficientlyCompete on service with national and global competitors; make “Google” ads truly localEmpower your users to drive your organization's future