Internal Linking Strategies - Adam Audette
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The document discusses the importance of internal linking strategies for SEO, highlighting the significance of anchor text, the balance between human and SEO needs, and the relevance of contextual links. It emphasizes having a natural mix of anchor text, ensuring important pages are easily accessible, and providing guidelines on link thresholds for usability. Additionally, it touches on techniques like 'related' linking and maximizing user engagement through tagging and social media integration.
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Internal Linking Strategies - Adam Audette
- 1. Internal Linking SMX East 2008 Adam Audette AudetteMedia.com
- 2. Text Links are Good watch those image links have text link options image replacement can be an alternative
- 7. Contextual Links Rule images ≠ semantic meaning images = emotion and context text = semantic meaning
- 8. Anchor Text? isn’t a golden key be aware of the context of pages relevance, credibility, semantic meaning
- 9. Anchor Text con’t influence increases with scale on large sites anchor text can be strongly influential relevant surrounding text
- 10. Speak to your Users use anchor text to build in calls to action ‘click here’ still surprisingly actionable! think about your site’s visitors
- 11. Mix It Up! anchor text should vary Over-SEO’d sites = the new penalty (newish at least) keep it natural and balance SEO needs with human needs
- 12. Link Consistently standardize internal links http://mydomain.com/index.html http://www.mydomain.com/ http://www.mydomain.com/index.html
- 13. Link / Page Relations link text should match the page it targets keywords should surround the link and be in link text
- 14. Are Your Pages Important? check internal link counts pages without many internal links = not important to your users (and spiders) important pages should be within 2-3 clicks of root
- 16. Link Thresholds general advice is 100-150 links per page max it’s actually case by case more links usually = less usability (but not always!)
- 17. More on Link Thresholds typical Amazon.com product page has nearly 250 links Amazon.com home page has over 200 links
- 18. Link Thresholds & Nofollow the Brands page on Zappos.com has over 1,500 links removing nofollows on the Brands page helped some brands rank higher
- 24. Related Link Structures use ‘related’ linking to flatten a site eases crawling connects many pages together
- 28. Tag Pages have users tag pages or manually build create tag categories add RSS feeds
- 33. Cool Stuff with Twitter check out twitter.zappos.com
- 36. Thank you! follow me on twitter : http://twitter.com/audette contact me: [email_address] www. audettemedia.com More cool stuff: www.audettemedia.com/internal-linking