Internet advertising
- 1. Variants of on-line Advertising PRESENTED BY – DEBADUTTA SINGH MBA , DMS ,PONDICHERRY UNIVERSITY
- 2. In the forthcoming slides we will come across different types of online advertising .
- 3. 1. BANNER ADS Banner advertising was the first kind of advertising ever done on the NET . A banner can highlight your product /service /offer . Banner spaces are usually sold by impressions ,or banner views , but it is sometimes sold by click-thru ,when you pay only when the user clicks on the banner .
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- 5. 2 . TEXT ADS Advertisements displayed as simple ,text –based hyperlinks are known as text ads . As their name suggests ,text ads they do not include graphic images . Text ads are sold on non-search websites , or a publisher’s own ad servers .
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- 7. 3. DISPLAY ADS Display ads use eye-catching visuals to quickly grab , catch the attention of website visitors browsing the pages on which they are featured Display ads are sold on non-search websites and can be served either by individual websites , or a publisher’s own ad servers.
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- 9. 4. POP – UP ADS Advertisement that appear to “ pop-up” in a new window as users browse a website are known as pop-up ads . Hover ads , Floating ads and slide-in ads are all considered pop- up ads .
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- 11. 5 . FLASH/DHTML ADS Ads may be animated display ads in more traditional shapes & sizes , or , as of late , they can be sophisticated ads that function similar to pop-up ads but with much deeper integration into the overall design of the site.
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- 13. 6 . INTERSTITIAL ADS Interstitial ads appear between web pages that the user requests . Interstitial ads load in the background and do not interrupt the users immediate browsing experience , they are a preferred method of delivering ads with rich media ,streaming video, and/or large graphics.
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- 15. 7 . VIDEO ADS With the popularity of online video watching , video ads have become a viable means of distributing rich advertising content. Major search properties like Google (through Youtube) , MSN , yahoo, and AOL all offer advertising on their video websites .
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- 17. 8 . EMAIL ADS Ads that are distributed by a publisher through e-mail blasts to opt-in audiences are known as email –ads . Advertisers can individually sponsor a publisher’s email newsletter or they can purchase classified ad space .
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- 19. 9. ON-SITE SPONSORSHIPS On site sponsorships are ads (typically just a company’s logo) that can be bought on individual websites. Sponsorship ads typically appear in an area on the website reserved for sponsors and often noted as such .
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- 21. 10 . ADVERTORIALS Advertisements in editorial form that appear to contain objectively-written opinions are known as paid editorial ads, or “ Advertorials”.
- 23. 11 . FLOATING ADS These ads appear when you first go to a webpage , and they “float” over the page for 5 to 30 secs. While they are on the screen , they obscure your view of the page you are trying to read , and they often block mouse input as well .
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- 25. 12 . UNICAST ADS A unicast ad is basically a tv commercial that run in the browser window. It has enriched audio/video content . The ads can last anywhere from 10 to 30 secs. These ads have similar branding power as a TV commercial. However, a unicast ad offers something that TV ads cannot – the ability to click on the ad for more information .
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- 27. 13 . TAKEOVER ADS Viewers visiting the website will see a large ad when they first come , and then the continuity is maintained by reiterating the same message throughout the site in the form of banners , side bars or buttons .
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- 29. 14 . CONTEXTUAL ADS Contextual ads is a type of online advertising commonly used for content- based websites. With contextual advertising , targeted ads appear based on the page’s actual content .
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- 31. 15 . PAY-PER CLICK Pay per click – a popular advertising technique on the internet . These are usually placed close to search results , where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page .
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- 33. One of the advantages of internet advertising that cost money is that it tends to better advertising and easier to put up for you . PPC is the most popular and as long as you pick very targeted keywords to bid on you will be able to get a lot of traffic for a very small price .
- 34. THANK YOU