Internet and digital media web 2.0
- 1. Internet and Digital Media 2.0 Chu Niam Chei ( Carine) 1154315
- 3. What is Web 2.0 ? “ These sites may have an "Architecture of PARTICIPATION " that encourages users to add value to the application as they use it.” Web 2.0. Retrieved 5 November 2011 from the Wikipedia: http://en.wikipedia.org/wiki/Web_2.0
- 4. What is Web 1.0 ? “ Web 1.0 is the first state of World Wide Web which was in the basic Read Only hypertext system.” Avenues Nepal. (Jul 25th, 2008 ). Web 1.0 Vs Web 2.0. Retrieved from http://web-updates.avenuesnepal.com/web-10-vs-web-20/
- 5. Web 1.0 vs Web 2.0
- 6. Case Study: What is ? http://www.youtube.com/watch?v=MpIOClX1jPE&feature=results_main&playnext=1&list=PLC8A40F2FB4580528
- 7. “ The movement to assemble a global “creative commons” that contains large bodies of scientific and cultural content as a potential threat to the ability to make profits in knowledge- based industries.” Don Tapscott & Anthony D. Williams (2006). Published at USA. Wikinomics: How mass colaboration changes everythings. page 16.
- 8. Openness Peering Sharing Acting Globally
- 9. “ Platforms for participation” Don Tapscott & Anthony D. Williams (2006). Published at USA. Wikinomics: How mass colaboration changes everythings. page 32.
- 10. “ We must collaborate or perish - across borders, cultures disciplines, and firms, and increasingly with masses of people at one time. Don Tapscott & Anthony D. Williams (2006). Published at USA. Wikinomics: How mass colaboration changes everythings. page 32.
- 11. Reference Article From Wikipedia : Web 2.0 http://en.wikipedia.org/wiki/Web_2.0 ( Can know clearly about Web 2.0) Book : Wikinomics: How mass collaboration changes everything. ( How Web 2.0 change the world.) Blog: Web 1.0 vs 2.0 http://web-updates.avenuesnepal.com/web-10-vs-web-20/ (Differentiate web 1.0 and 2.0) Article: Executive book summary : Wikinomics http://cgis.hbg.psu.edu/articles/Wikinomics_Summary.pdf (Easy to understand Wikinomics) Article: Key Different Between Web 1.0 and web 2.0(pdf) ( Know clearly about both web 1.0 and web 2.0)
Editor's Notes
- #6: Viral marketing , viral advertising , or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses . It can be delivered by word of mouth or enhanced by the network effects of the Internet . [1] Viral marketing may take the form of video clips , interactive Flash games, advergames , ebooks , brandable software , images , or text messages . The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising [ clarification needed ] in shopping centers to create the impression of spontaneous word of mouth enthusiasm. [2]