SlideShare a Scribd company logo
Internet Of (Every)Thing
Masi Matteo
@masimatteo
mamasi@cisco.com
12 maggio 2015
The opportunity of a real Digital Transformation
Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Client Density Trends
Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application trends in the Application Economy
Source: netskope cloud report, Oct 2014
Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Next Generation Workspace
NEXT GENERATION WORKSPACE
Team Collaboration Focus
Increasing Number of High
B/W Devices including Mobility
Role-Based Security
CURRENT WORKSPACE
Individual Worker Focus
PC Connectivity Focus
Device and Port-Based Security
Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Next Generation Workspace
How do you
support new PoE
devices efficiently?
How do you make
it easy to provision
and scale?
How do you
reduce wiring
and cable costs?
How do you
ensure secure
network access?
How do you adapt
to new connectivity
requirements?
IP CameraPrinter IP PhoneLED LightsIP Display/DMS PC/LaptopAP
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Workspace Transformation, Ent IoT & more
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Almost 70% of the human body will be covered
with connected wearables
 Sensors will drive 40% of Internet
traffic
By 2020… We Become More Connected
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Market Disruption is Accelerating
SEGMENT
OF ONE
USERS EXPECT
PERSONALIZATION
USERS EXPECT
MOBILITY
PERVASIVE
CONNECTIVITY
BIG DATA
ANALYTICS
BUSINESS
ADVANTAGE
NEW BUSINESS
MODELS
ADAPT OR
PERISH
USERS EXPECT
BYOD
HYPER-PACE OF
NEW DEVICES
Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 If it doesn’t work
on mobile,
it doesn’t work
Mobility will become the Heartbeat of Humanity
Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
StoresAdvertising CarsHotel
Library Taxi Music
Any company is a tech company
Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
StoresAdvertising CarsHotel
Library Taxi Music
Any company is a tech company
Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved.
7.26.8 7.6
IoT Is Here Now – and Growing!
Rapid Adoption
Rate of Digital
Infrastructure:
5X Faster Than
Electricity and
Telephony
50 Billion
“Smart Objects”
50
2010 2015 2020
0
40
30
20
10
BILLIONSOFDEVICES
25
12.5
Inflection
Point
TIMELINE
Source: Cisco IBSG, 2011
World
Population
The New Essential Infrastructure
Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Intelligent
Connections
at the Heart
of Cisco
Intelligent Connections
Internet of
Everything
Digitize the World
Connecting:
• People
• Process
• Data
• Things
Connectivity
Digitize Access to Information
• Email
• Web Browser
• Search
Immersive
Experiences
Digitize Interactions
(Business & Social)
• Social
• Mobility
• Cloud
• Video
Networked
Economy
Digitize Business Process
• E-commerce
• Digital Supply Chain
• Collaboration
Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Internet of Everything
Networked Connection of People, Process, Data, and Things
The Internet of Everything (IoE) is the
networked connection of people,
process, data, and things. The benefit of
IoE is derived from the compound impact
of connecting people, process, data, and
things, and from the value this increased
connectedness creates as ‘everything’
comes online.
Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Machine-to-Machine
(M2M)
Connections (IoT)
Machine-to-Person
(M2P)
Connections
(Data and Analytics)
Person-to-Person (P2P)
Connections
(Collaboration)
Highest-Value
IoE Business
Models and
Innovations
When Connections Are Combined, We Solve
Higher-Order Business Problems
IoE
Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IT Competitiveness Ranking
*UAE not included in EIU Report
20 30 40 50 60 70 80
EIU IT Competitiveness Ranking 2011
Austria
Belgium
Norway
Finland
France
Germany
Greece
Italy
Netherlands
Portugal
Spain
Sweden
Switzerland
UK
Ireland
3
3.5
4
4.5
5
5.5
6
WEFCompetitivenessRankings2011-2012
Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoE Is Driving Exponential Change
“The next big wave is going to be around the Internet of Everything. It will be implemented
by combining things with processes, with business changes, with people. And, it will drive a
productivity number, and a financial number, that is just mind-boggling.”
– John Chambers
IoE has the potential to
grow global corporate
profits by an estimated
21% by 2022
Firms captured just
53% of IoE’s Value at
Stake for 2013, leaving
$544B of unrealized
value
By 2020, there will be
approximately 50 billion
objects connected to
the Internet
In 2012 alone, we
created more data than
in the previous 5,000
years combined
Globally, machine-to-
machine IP traffic will
grow 20-fold from 2012
to 2017
By 2014, the number of
mobile-connected
devices will exceed the
number of people on
earth
An estimated 77 billion
apps will be
downloaded during
2014
2/3 of the world’s
mobile data traffic will
be video by 2015
Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Enterprise Attack Surface Is Increasing
Driven by Increase in Mobility, Cloud Services, and IoToT
Growth in M2M IP Traffic
2013–18**50BIoT Connected “Smart Objects”
by 2020* 36X
* Cisco IBSG, ** Cisco VNI: Global Mobile Data Traffic Forecast 2013-2018
3.3 55% 77BMobile Devices Per
Knowledge Worker*
IP Traffic Mobile
by 2017**
App Downloads
in 2014***
* Cisco IBSG, ** Cisco 2013 VNI, *** IDC
545 3X 44%Cloud Cloud Apps
Per Organization*
Cloud Traffic
Growth by 2017**
Annual Cloud
Workload Growth***
* Skyhigh Networks Industry Report, ** Cisco Global Cloud Index, *** Cisco VNI Global Mobile Data Traffic Forecast,
Cisco Confidential 24© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Data Aggregation Challenge
1.1 Billion
Data points generated by sensors daily
500 Gigabytes
Data generated by an offshore oil rig weekly
1000 Gigabytes
Data generated by an oil refinery daily
10,000 Gigabytes
Data generated by a jet engine every 30 minutes
2.5 Billion Gigabytes
Data generated worldwide daily
90% of the world’s data
Has been created in the last 2 years!
10110101100111
Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Reduced
Costs
Improved
Productivity
Increased
Business Agility
Built for
Change
Happier
Employees
Security
Everywhere
Improved
Strategic Value
Intelligence, Analytics, Computing, Storage, Security: EVERYWHERE
Strategic Investment
INTELLIGENT NETWORK
Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connected Public Safety Vehicles
Printer
PDA
GPS
DVR
Laptop or
MDT
Video Cameras
License Plate Recognition
3G / 4G Backhaul
4.9,5.8, 2.4 GHz
Uplink to Mesh or
WLAN Infrastructure
Wireless VoIP
Handset
OCR
900 Mhz/5.9 Ghz TSP
Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connected
Factory Wireless
Connected
Factory Energy
Management
Connected Factory
Automation
Connected Factory Security
Manufacturing
Visual Factory
Collaboratio
n
Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Railway
Systems
Immediate Response
to Equipment Failure
Real-time Health Status
of Trains
New Passenger
Amenities and ServicesREPLACE
BEARINGS
CAR 07
Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved.
City
Infrastructure
Synchronize Signals for
Emergency Vehicles
Improve Congestion
Management
Better Profitability
Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Oil Pipelines
Proactive Leak Detection
Predictive Management
Integration To Modern
Operational Process
S6 | C026 Pressure
Drop
kPa
ACTION
REQUIRED
Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Gigabit Wi-Fi / 802.11ac Cisco Leadership
Only Modular and
Future Proofed Access
Point in the industry
Most CPU and Memory
per AP in the industry
Suite of High Client
and Access Point
Density capabilities
Only AP manufacturer
that built their own
Radio ASIC
Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application Visibility and Control (AVC)
Port Level Visibility
HTTP = 75%
SMTP = 15%
FTP = 2%
Telnet = 1%
SNMP = 3%
L4 Port Session Visibility and Control
View, Control and Troubleshoot –
End User Application Experience
NBAR2 LIBRARY
Deep Packet inspection
Traffic
Real Time
Interactive
Non-Real Time
Background
POLICY
Packet Mark and
Drop
Wireless LAN Controller
Visibility to the port level interaction but not
the applications running within the port
AVC = Identify, Analyze, and Control Application Traffic
After
Network Based Application Recognition—NBAR2
Deep Packet Inspection and App ID
Improved
Visibility and Control
Before
Application View and Control Based On L4 Port Sessions
Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved.
CMX Connected Mobile eXperience
powered by Wifi & Beacon Location Bases Services
Mobility
• Sales Assistance
• Mobile Payment
• Guest Access (retail app download)
• Customer Information (way finding, promotions,
etc.)
• Proximity Marketing
• Analytics
Peak times in the venue? New or repeat customers?
Which area did people spend time at?
Operation
Employee
Experience
Conversion
Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Transforming Shopping Experience with Personalized Wi-Fi Services
Peak Times
Visits Distribution Status of Devices
#ofDevices
Time of Day
#ofDevices
Visits
#ofDevices
Date/Time
LOCATION ANALYTICS
DWELL TIME
Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Hybrid-IT: On Premise & Cloud Managed
70%
Business say that
network operations
are holding them
back
ALIGNING IT TO THE RIGHT BUSINESS PRIORITIES
Cloud-Managed IT (Meraki) On-Premise Managed IT (Cisco)
• Rapid Pace of Business Change
• Organization is Growing Quickly
• Must Adhere to Stringent Regulations
• Broad Demands from Employees and Customers
Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Meraki Cloud-Managed IT
All Managed from the Cloud
Network Infrastructure Unified Threat Management Mobile Management
Switching
IWAN / Routing
Location Analytics
Wireless
Bonjour Gateway
Auto VPN
Next-Gen Firewall
Content Filtering
Intrusion
Prevention
Device Management
Application
ManagementUser Management
Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Internet of Things Portfolio
Manufacturing
Connected Factory – Connected Train – City Safety and Security – Energy Distribution Automation – Connected Well
Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M
IE 2000
IE2000 IP67
IE 3000
IE 3010
CGS 2500
5915 + 5921 +
5940 Rugged
Embedded
Services
Routers
ESS2020
Rugged Switch
Video Surveillance
Manager and
IP Cameras
IPICS .
Physical Access
Manager
Plant Switching Plant Routing Embedded
Networks
CGR 1000
Field Network Physical Security
819H
M2M
ISR
Gatewa
y
Router
1552
Rugged
Wireles
s
CGR 2000
ASR 903
Management
IoT (Cyber) Security
Application Enablement [Fog Computing/IOx]
Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoE & Expo Digital Smart City
Cisco Technologies and
Innovation for Expo:
Networking
Pervasive Wi-Fi
Security
Collaboration including
TelePresence
Digital Signage
Healthpresence
We make amazing things happen by connecting the unconnected.
TOMORROW starts here.
Masi Matteo
@masimatteo

More Related Content

PPTX
IOT-internet of thing
PDF
What is the Internet of Things?
PPTX
Introduction to IoT Security
 
PPTX
Internet of Things(IoT) - Introduction and Research Areas for Thesis
PDF
Security challenges in IoT
PDF
Internet of things
PPTX
Internet of things (iot)
IOT-internet of thing
What is the Internet of Things?
Introduction to IoT Security
 
Internet of Things(IoT) - Introduction and Research Areas for Thesis
Security challenges in IoT
Internet of things
Internet of things (iot)

What's hot (20)

PDF
3 Military Applications of the Internet of Things
PPT
WSN IN IOT
PDF
IoT Introduction Architecture and Applications
PPTX
Iot(security)
DOCX
robust malware detection for iot devices using deep eigen space learning
PPTX
Internet of Things Iot presentation with module
PPTX
Home automation using android mobiles
PDF
Internet of things (IOT) connects physical to digital
PPTX
Paper presentation of mini project
PPTX
Internet of Things
PPTX
Internet of Things (IoT) - Seminar ppt
PPTX
Internet of Things (IOT)
PPT
Industrial Internet of Things (IIoT)
PDF
IoT internet of things
PPTX
Internet of Things(IoT)
PPTX
Internet of things
PPTX
Sensor Network
PPTX
Internet of things (IOT) | Future Trends
PDF
Internet of Things (IoT)
3 Military Applications of the Internet of Things
WSN IN IOT
IoT Introduction Architecture and Applications
Iot(security)
robust malware detection for iot devices using deep eigen space learning
Internet of Things Iot presentation with module
Home automation using android mobiles
Internet of things (IOT) connects physical to digital
Paper presentation of mini project
Internet of Things
Internet of Things (IoT) - Seminar ppt
Internet of Things (IOT)
Industrial Internet of Things (IIoT)
IoT internet of things
Internet of Things(IoT)
Internet of things
Sensor Network
Internet of things (IOT) | Future Trends
Internet of Things (IoT)
Ad

Similar to Internet of everything #IoE (20)

PPTX
1. How will the IoT help your business - cisco
PDF
El IoT y la gestión de las empresas del futuro, IGNASI ERRANDO, CISCO
PDF
Digital Transformation in a World of Connected Devices
PDF
Корпоративные сети через 5 лет: что нас ждет?
PPTX
IoT World Forum Press Conference - 10.14.2014
PDF
Steps to Scale Internet of Things (IoT)
PDF
Cumbre PR/AR sobre el mercado Telco en America Latina
PPTX
Business Development, Industry Solutions, Internet of Everything Cisco India ...
PDF
101 Use Cases for IoT
PDF
Internet of Everything (IoE): Driving Industry Disruption
PPTX
Cisco connect montreal 2018 - Network Slicing: Horizontal Virtualization
PDF
Scaling the Internet of Things at IoT & WSN Berlin 2014
PDF
Internet of Everything: The CIO's Point of View
PDF
Internet of Cars, Andreas Mai, Cisco Systems
PDF
Cisco Keynote at NetApp Insight - Berlin
PPTX
Smartweek 2014 - Internet of Things (closing day 1 keynote)
PDF
Making Networks More Agile, Open, and Application Centric - Cisco Insights
PDF
Cisco at v mworld 2015 cisco powered_vmworld 2015
PDF
Cisco at DevTO - Tomorrow Starts Now for Sheridan College Students (July 28, ...
PDF
Education in 2015
1. How will the IoT help your business - cisco
El IoT y la gestión de las empresas del futuro, IGNASI ERRANDO, CISCO
Digital Transformation in a World of Connected Devices
Корпоративные сети через 5 лет: что нас ждет?
IoT World Forum Press Conference - 10.14.2014
Steps to Scale Internet of Things (IoT)
Cumbre PR/AR sobre el mercado Telco en America Latina
Business Development, Industry Solutions, Internet of Everything Cisco India ...
101 Use Cases for IoT
Internet of Everything (IoE): Driving Industry Disruption
Cisco connect montreal 2018 - Network Slicing: Horizontal Virtualization
Scaling the Internet of Things at IoT & WSN Berlin 2014
Internet of Everything: The CIO's Point of View
Internet of Cars, Andreas Mai, Cisco Systems
Cisco Keynote at NetApp Insight - Berlin
Smartweek 2014 - Internet of Things (closing day 1 keynote)
Making Networks More Agile, Open, and Application Centric - Cisco Insights
Cisco at v mworld 2015 cisco powered_vmworld 2015
Cisco at DevTO - Tomorrow Starts Now for Sheridan College Students (July 28, ...
Education in 2015
Ad

More from Matteo Masi (11)

PPTX
Ernst&Young & Cisco Digital Academy
PPTX
Cisco on Distributed Ledgers & Blockchain
PPTX
Cisco Impresa40 - Trends, Vision, Solutions
PPTX
Da Industria 4.0 a Azienda 4.0
PPTX
Think Global, Work Digital. Cisco Industry 4.0
PPTX
Cisco Mobility - IBM & IDC event
PPTX
Cisco Security DNA
PPT
È l'ora del Cloud Managed IT
PPTX
TEDx x Meraki = Innovazione al quadrato
PPTX
CMX (Connected Mobile Experience) for Higher Education
PPTX
InternetOfEveryting_Industry40_SchniderXperienceEfficiency
Ernst&Young & Cisco Digital Academy
Cisco on Distributed Ledgers & Blockchain
Cisco Impresa40 - Trends, Vision, Solutions
Da Industria 4.0 a Azienda 4.0
Think Global, Work Digital. Cisco Industry 4.0
Cisco Mobility - IBM & IDC event
Cisco Security DNA
È l'ora del Cloud Managed IT
TEDx x Meraki = Innovazione al quadrato
CMX (Connected Mobile Experience) for Higher Education
InternetOfEveryting_Industry40_SchniderXperienceEfficiency

Recently uploaded (20)

PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
Machine learning based COVID-19 study performance prediction
PPTX
Big Data Technologies - Introduction.pptx
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
PPTX
MYSQL Presentation for SQL database connectivity
DOCX
The AUB Centre for AI in Media Proposal.docx
PDF
The Rise and Fall of 3GPP – Time for a Sabbatical?
PDF
KodekX | Application Modernization Development
PPT
Teaching material agriculture food technology
PDF
Network Security Unit 5.pdf for BCA BBA.
PPTX
A Presentation on Artificial Intelligence
PDF
Spectral efficient network and resource selection model in 5G networks
PDF
Review of recent advances in non-invasive hemoglobin estimation
PDF
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
PDF
Empathic Computing: Creating Shared Understanding
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
CIFDAQ's Market Insight: SEC Turns Pro Crypto
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Advanced methodologies resolving dimensionality complications for autism neur...
Machine learning based COVID-19 study performance prediction
Big Data Technologies - Introduction.pptx
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
Per capita expenditure prediction using model stacking based on satellite ima...
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
MYSQL Presentation for SQL database connectivity
The AUB Centre for AI in Media Proposal.docx
The Rise and Fall of 3GPP – Time for a Sabbatical?
KodekX | Application Modernization Development
Teaching material agriculture food technology
Network Security Unit 5.pdf for BCA BBA.
A Presentation on Artificial Intelligence
Spectral efficient network and resource selection model in 5G networks
Review of recent advances in non-invasive hemoglobin estimation
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
Empathic Computing: Creating Shared Understanding
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
CIFDAQ's Market Insight: SEC Turns Pro Crypto

Internet of everything #IoE

  • 1. Internet Of (Every)Thing Masi Matteo @masimatteo mamasi@cisco.com 12 maggio 2015 The opportunity of a real Digital Transformation
  • 2. Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • 3. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Client Density Trends
  • 4. Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. Application trends in the Application Economy Source: netskope cloud report, Oct 2014
  • 5. Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved. Next Generation Workspace NEXT GENERATION WORKSPACE Team Collaboration Focus Increasing Number of High B/W Devices including Mobility Role-Based Security CURRENT WORKSPACE Individual Worker Focus PC Connectivity Focus Device and Port-Based Security
  • 6. Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. Next Generation Workspace How do you support new PoE devices efficiently? How do you make it easy to provision and scale? How do you reduce wiring and cable costs? How do you ensure secure network access? How do you adapt to new connectivity requirements? IP CameraPrinter IP PhoneLED LightsIP Display/DMS PC/LaptopAP
  • 7. Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. Workspace Transformation, Ent IoT & more
  • 8. Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Almost 70% of the human body will be covered with connected wearables  Sensors will drive 40% of Internet traffic By 2020… We Become More Connected
  • 9. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Market Disruption is Accelerating SEGMENT OF ONE USERS EXPECT PERSONALIZATION USERS EXPECT MOBILITY PERVASIVE CONNECTIVITY BIG DATA ANALYTICS BUSINESS ADVANTAGE NEW BUSINESS MODELS ADAPT OR PERISH USERS EXPECT BYOD HYPER-PACE OF NEW DEVICES
  • 10. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.  If it doesn’t work on mobile, it doesn’t work Mobility will become the Heartbeat of Humanity
  • 11. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. StoresAdvertising CarsHotel Library Taxi Music Any company is a tech company
  • 12. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. StoresAdvertising CarsHotel Library Taxi Music Any company is a tech company
  • 13. Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. Are Nike a Sports Manufacturer?
  • 14. Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved. Are Nike a Sports Manufacturer?
  • 15. Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved. Are Nike a Sports Manufacturer?
  • 16. Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved. 7.26.8 7.6 IoT Is Here Now – and Growing! Rapid Adoption Rate of Digital Infrastructure: 5X Faster Than Electricity and Telephony 50 Billion “Smart Objects” 50 2010 2015 2020 0 40 30 20 10 BILLIONSOFDEVICES 25 12.5 Inflection Point TIMELINE Source: Cisco IBSG, 2011 World Population The New Essential Infrastructure
  • 17. Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved. Intelligent Connections at the Heart of Cisco Intelligent Connections Internet of Everything Digitize the World Connecting: • People • Process • Data • Things Connectivity Digitize Access to Information • Email • Web Browser • Search Immersive Experiences Digitize Interactions (Business & Social) • Social • Mobility • Cloud • Video Networked Economy Digitize Business Process • E-commerce • Digital Supply Chain • Collaboration
  • 18. Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Internet of Everything Networked Connection of People, Process, Data, and Things The Internet of Everything (IoE) is the networked connection of people, process, data, and things. The benefit of IoE is derived from the compound impact of connecting people, process, data, and things, and from the value this increased connectedness creates as ‘everything’ comes online.
  • 19. Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved. Machine-to-Machine (M2M) Connections (IoT) Machine-to-Person (M2P) Connections (Data and Analytics) Person-to-Person (P2P) Connections (Collaboration) Highest-Value IoE Business Models and Innovations When Connections Are Combined, We Solve Higher-Order Business Problems IoE
  • 20. Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved. IT Competitiveness Ranking *UAE not included in EIU Report 20 30 40 50 60 70 80 EIU IT Competitiveness Ranking 2011 Austria Belgium Norway Finland France Germany Greece Italy Netherlands Portugal Spain Sweden Switzerland UK Ireland 3 3.5 4 4.5 5 5.5 6 WEFCompetitivenessRankings2011-2012
  • 21. Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved. IoE Is Driving Exponential Change “The next big wave is going to be around the Internet of Everything. It will be implemented by combining things with processes, with business changes, with people. And, it will drive a productivity number, and a financial number, that is just mind-boggling.” – John Chambers IoE has the potential to grow global corporate profits by an estimated 21% by 2022 Firms captured just 53% of IoE’s Value at Stake for 2013, leaving $544B of unrealized value By 2020, there will be approximately 50 billion objects connected to the Internet In 2012 alone, we created more data than in the previous 5,000 years combined Globally, machine-to- machine IP traffic will grow 20-fold from 2012 to 2017 By 2014, the number of mobile-connected devices will exceed the number of people on earth An estimated 77 billion apps will be downloaded during 2014 2/3 of the world’s mobile data traffic will be video by 2015
  • 22. Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved. Enterprise Attack Surface Is Increasing Driven by Increase in Mobility, Cloud Services, and IoToT Growth in M2M IP Traffic 2013–18**50BIoT Connected “Smart Objects” by 2020* 36X * Cisco IBSG, ** Cisco VNI: Global Mobile Data Traffic Forecast 2013-2018 3.3 55% 77BMobile Devices Per Knowledge Worker* IP Traffic Mobile by 2017** App Downloads in 2014*** * Cisco IBSG, ** Cisco 2013 VNI, *** IDC 545 3X 44%Cloud Cloud Apps Per Organization* Cloud Traffic Growth by 2017** Annual Cloud Workload Growth*** * Skyhigh Networks Industry Report, ** Cisco Global Cloud Index, *** Cisco VNI Global Mobile Data Traffic Forecast,
  • 23. Cisco Confidential 24© 2013-2014 Cisco and/or its affiliates. All rights reserved. The Data Aggregation Challenge 1.1 Billion Data points generated by sensors daily 500 Gigabytes Data generated by an offshore oil rig weekly 1000 Gigabytes Data generated by an oil refinery daily 10,000 Gigabytes Data generated by a jet engine every 30 minutes 2.5 Billion Gigabytes Data generated worldwide daily 90% of the world’s data Has been created in the last 2 years! 10110101100111
  • 24. Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved. Reduced Costs Improved Productivity Increased Business Agility Built for Change Happier Employees Security Everywhere Improved Strategic Value Intelligence, Analytics, Computing, Storage, Security: EVERYWHERE Strategic Investment INTELLIGENT NETWORK
  • 25. Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved. Connected Public Safety Vehicles Printer PDA GPS DVR Laptop or MDT Video Cameras License Plate Recognition 3G / 4G Backhaul 4.9,5.8, 2.4 GHz Uplink to Mesh or WLAN Infrastructure Wireless VoIP Handset OCR 900 Mhz/5.9 Ghz TSP
  • 26. Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved. Connected Factory Wireless Connected Factory Energy Management Connected Factory Automation Connected Factory Security Manufacturing Visual Factory Collaboratio n
  • 27. Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved. Railway Systems Immediate Response to Equipment Failure Real-time Health Status of Trains New Passenger Amenities and ServicesREPLACE BEARINGS CAR 07
  • 28. Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved. City Infrastructure Synchronize Signals for Emergency Vehicles Improve Congestion Management Better Profitability
  • 29. Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved. Oil Pipelines Proactive Leak Detection Predictive Management Integration To Modern Operational Process S6 | C026 Pressure Drop kPa ACTION REQUIRED
  • 30. Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved. Gigabit Wi-Fi / 802.11ac Cisco Leadership Only Modular and Future Proofed Access Point in the industry Most CPU and Memory per AP in the industry Suite of High Client and Access Point Density capabilities Only AP manufacturer that built their own Radio ASIC
  • 31. Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved. Application Visibility and Control (AVC) Port Level Visibility HTTP = 75% SMTP = 15% FTP = 2% Telnet = 1% SNMP = 3% L4 Port Session Visibility and Control View, Control and Troubleshoot – End User Application Experience NBAR2 LIBRARY Deep Packet inspection Traffic Real Time Interactive Non-Real Time Background POLICY Packet Mark and Drop Wireless LAN Controller Visibility to the port level interaction but not the applications running within the port AVC = Identify, Analyze, and Control Application Traffic After Network Based Application Recognition—NBAR2 Deep Packet Inspection and App ID Improved Visibility and Control Before Application View and Control Based On L4 Port Sessions
  • 32. Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved. CMX Connected Mobile eXperience powered by Wifi & Beacon Location Bases Services Mobility • Sales Assistance • Mobile Payment • Guest Access (retail app download) • Customer Information (way finding, promotions, etc.) • Proximity Marketing • Analytics Peak times in the venue? New or repeat customers? Which area did people spend time at? Operation Employee Experience Conversion
  • 33. Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved. Transforming Shopping Experience with Personalized Wi-Fi Services Peak Times Visits Distribution Status of Devices #ofDevices Time of Day #ofDevices Visits #ofDevices Date/Time LOCATION ANALYTICS DWELL TIME
  • 34. Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved. Hybrid-IT: On Premise & Cloud Managed 70% Business say that network operations are holding them back ALIGNING IT TO THE RIGHT BUSINESS PRIORITIES Cloud-Managed IT (Meraki) On-Premise Managed IT (Cisco) • Rapid Pace of Business Change • Organization is Growing Quickly • Must Adhere to Stringent Regulations • Broad Demands from Employees and Customers
  • 35. Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Meraki Cloud-Managed IT All Managed from the Cloud Network Infrastructure Unified Threat Management Mobile Management Switching IWAN / Routing Location Analytics Wireless Bonjour Gateway Auto VPN Next-Gen Firewall Content Filtering Intrusion Prevention Device Management Application ManagementUser Management
  • 36. Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Internet of Things Portfolio Manufacturing Connected Factory – Connected Train – City Safety and Security – Energy Distribution Automation – Connected Well Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M IE 2000 IE2000 IP67 IE 3000 IE 3010 CGS 2500 5915 + 5921 + 5940 Rugged Embedded Services Routers ESS2020 Rugged Switch Video Surveillance Manager and IP Cameras IPICS . Physical Access Manager Plant Switching Plant Routing Embedded Networks CGR 1000 Field Network Physical Security 819H M2M ISR Gatewa y Router 1552 Rugged Wireles s CGR 2000 ASR 903 Management IoT (Cyber) Security Application Enablement [Fog Computing/IOx]
  • 37. Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved. IoE & Expo Digital Smart City Cisco Technologies and Innovation for Expo: Networking Pervasive Wi-Fi Security Collaboration including TelePresence Digital Signage Healthpresence
  • 38. We make amazing things happen by connecting the unconnected. TOMORROW starts here. Masi Matteo @masimatteo