Internet world2013 feedback
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Mobile search now accounts for 77% of all searches, close to the amount on personal computers. 73% of mobile searches directly trigger some type of action. Brands should focus on creating video and mobile-friendly content, as well as responding to audiences on social media, as these practices drive sales and engagement. Social commerce, which combines social media and ecommerce, can significantly increase the revenue per social media share.
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Internet world2013 feedback
- 1. latest UK / European internet trends japie swanepoel: 15 / 17 May 2013
- 3. video responses by brands mobile search: 77% close to PC 73% of mobile search trigger action ads noticed when users are “in- market” NB: responsive design dont just use sales as measurement: site visits, store visits, interaction, downloads shares drive sales storytelling CREATE video content get everyone on board!
- 4. mobile first philosophy 680 m on mobile next focus areas: mobile / search / gifts / insights maggi sauces: 8% adspend, 19% sales in UK
- 5. 1 billion tweets every 2,5 days 80% on mobile 1/3 while shopping brand banter / Superbowl drive campaigns via twitter mercedes campaign
- 6. if police & army can manage risk of SM, your organisation can keep relevant & interesting: case study tldr tcdnf 10 - 15 % of budget for unplanned activity
- 8. social media + ecommerce = social commerce value of incremental revenue per share: fb - 65%, t - 330%
- 9. Key take-aways • SOCIAL COMMERCE • MOBILE • VIDEO • RESPOND