Intervention Design at MAMDT workshop 1
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The document outlines an intervention design course led by Theo Ploeg, focusing on the complexities of the network society and media theory. It emphasizes the importance of blending theory and practice in creating interventions that address identified problems in the media landscape. Participants are tasked with envisioning a new societal structure following a hypothetical zombie apocalypse, encouraging them to rethink existing systems and develop a manifest for a new world.
Intervention Design at MAMDT workshop 1
- 1. intervention design: an introduction
- 2. short introduction: who is theo ploeg? theory about the netwerk society assignment: a manifest for an new world workshop 1 - a brief outline introduction module intervention design
- 3. Fontys - FHJ - Internetjournalistiek - WG1 3theo ploeg, @theoploeg
- 6. blog for this course: www.buroneue.net/interventiondesign
- 8. theodor adorno (1903 -1969)
- 10. designers as production labor?
- 11. 11jaron lanier (1960) in ‘who owns the future?’ (2013): I miss the future
- 12. design for the future
- 13. design as blend of theory and praxis
- 14. so what are you going to do? ‚Redesigning a situation by using theory and praxis and with use of current (old) methods of design and new ideas, comparing them both and design an intervention to fill the gap.’
- 15. you are using the Intervention Design Process Model (IDPM) • Select and analyse an area of interest. • Apply theory (for example the four laws of media) and describe the clash between the old and new paradigms. • Identify the problem in terms of environment, media and target group. • Investigate how the problem would be solved using normal/current design. • Investigate how the problem would be solved using new ideas and insights. • Compare both and design an intervention. • Test and evaluate the intervention design.
- 16. the network society and media theory - kind of a fundament
- 20. We invent a new media technology The new media technology alters our sense ratios The altered sense ratio alters our perception The altered perception changes the way we think With a new way of thinking we create new models of reality New models of reality give rise to new inventions McLuhan’s cycle of change ‘we shape our tools and tools shape us’, ! Marshall McLuhan cycle of change
- 21. mcluhan's main thought #1: media are extensions of some human faculty
- 22. mcluhan’s main thought #2: the medium is the message
- 23. 23mcluhan’s main thought #3: walking backwards into the future
- 24. ‘societies have always been shapes more by the nature of the media by which men communicate than by the content of the communication’ mcluhan as <<technologal determinist>>
- 25. 25acoustic space: liquid truth at the agora in athens
- 27. 27books are vehicles for objectivity and rationality
- 29. newspaper as hot medium: they feel like a hot bath
- 30. 30tv as cool, electric medium
- 31. 311960: US elections broadcast on tv
- 32. in Playboy (1969) ‘The computer thus holds out the promise of a technologically engendered state of universal understanding and unity, a state of absorption in the logos that could knit mankind into one family and create a perpetuity of collective harmony and peace.’ the electronic age
- 33. macluhan’s advice: don’t drown in the media mahlström
- 34. observe, take distance, find patterns
- 35. herbert marcuse (1898-1979) lecturing at University of California
- 36. media as tools for generating <<eros>>
- 37. ‘The people recognize themselves in their commodities: they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment’ in ‘one-dimensional man’ (1964): people as extensions of media
- 40. media structure a culture for our growing need for self-conscience rationality and objectivity of the system increases our subjective selves get more alienated and need self- conscience culture creates a false reality that feels like a hot bath we become objects submitted to the one-dimensional structures, thinking we are subjects by consuming eros (repressive tolerance) (repressive desublimation) marcuse’s one-dimensional society
- 41. HvA - CMD - V1 - C&M - HC5 41tyler durden explains it al in <<fight club>> (1999)
- 42. mcluhan versus marcuse: which side of the coin?
- 44. observation #2: urban farming
- 45. observation #3: new currency
- 46. observation #4: new craftsmanship
- 47. observation #5: every idea has a niche
- 48. “the return of meaning” What do they have in common?
- 49. book: <<anti-oedipus>> (1972) deleuze & guattari: deterritorialization
- 50. book: mille plateaux (1980) deleuze & guattari: nomadic rhizome
- 51. paper: <<meltdown>> (1996) nick land: accelerationism
- 52. but of course only the real deal ; -)
- 55. assignment: manifest for a new world (in teams of five) End of 2014 there is an outbreak of a virus that turns people into zombies. A year later millions of people are infected. Institutions like governments, banks, multinationals and other business have disappeared. There are no public services anymore. With the infected being controlled slowly safe heavens are being established. Authority and all kinds of systems and structures have been vanished. ! It is your task to build a new society, based on the ideas you find important. Because there is nothing left, you are free of any burden from existing systems and ideas. Feel free to rethink stuff we take for granted currently, thus rethink everything. ! Goal: make a manifest for your new world (not how you are going to handle things but you think is important). Visualize every step you take and present them at the end. Back at 2pm.