WebCon: the network man
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The document discusses the concept of 'Network Man', emphasizing the evolution and implications of network societies as envisioned by theorists like Marshall McLuhan and Herbert Marcuse. It explores the contrasts between traditional hierarchies and decentralized structures, along with the transformative influence of media and technology on human perception and interaction. The author encourages embracing subjectivity, direct interaction, and active participation in networked environments.
WebCon: the network man
- 1. WEBCON AACHEN 2012 NETWORK MAN Theo Ploeg network man: the network is the future 1
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- 3. Who is Theo Ploeg? • HvA, Communication, Multimedia & Design • journalist @ Gonzo (circus), ZuiderLucht and OOR • founder www.frnkfrt.net • always sociologist network man: the network is the future 3
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- 7. Douglas Rushkoff - Cyberia (1994) network man: the network is the future 7
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- 11. Marshall McLuhan (1911-1980) network man: the network is the future
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- 15. Literacy, effects and affects • fragmentation • rationalization • linear perspective • standardization • centralization • mass markets • detachment • hierarchies • nations • logic network man: the network is the future 15
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- 19. in Playboy (1969) ‘The computer thus holds out the promise of a technologically engendered state of universal understanding and unity, a state of absorption in the logos that could knit mankind into one family and create a perpetuity of collective harmony and peace.’ network man: the network is the future
- 20. Post literacy, effects and affects • decentralization • boundlessness • simultaneity • involvement • intuitively • implosion of hierarchies • creativity • subjectivity • being network man: the network is the future 20
- 21. cycle of change The new media The altered technology sense ratio alters our sense alters our ratios perception ‘we shape our tools The altered We invent a new and tools shape us’, perception media changes the way technology Marshall McLuhan we think With a new way of New models of thinking we reality give rise to create new models new inventions of reality network man: the network is the future
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- 23. where is the promised network society? network man: the network is the future 23
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- 25. Herbert Marcuse (1898-1979) network man: the network is the future 25
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- 27. in One-Dimensional Man (1964) ‘The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment’ network man: the network is the future 27
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- 30. repressive tolerance ‘The ability of the system to incorporate rebellious elements within itself and use it to make the system even stronger’ network man: the network is the future 30
- 31. McLuhan versus Marcuse ‘media as extensions of men’ versus ‘men as extensions of media’ network man: the network is the future 31
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- 33. who is will be right? network man: the network is the future 33
- 34. Literacy, effects and affects • fragmentation • rationalization • linear perspective • standardization • centralization • mass markets • detachment • hierarchies • nations network man: the network is the future 34
- 35. McLuhan: ‘walking backwards into the future’ The new media The altered technology sense ratio alters our sense alters our ratios perception ‘we shape our tools The altered We invent a new and tools shape us’, perception media changes the way technology Marshall McLuhan we think With a new way of New models of thinking we reality give rise to create new models new inventions of reality network man: the network is the future
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- 41. being a network man as solution network man: the network is the future 41
- 42. the rules of network man • 1. be • 2. don’t accept hierarchy • 3. be in control instead of controlled • 4. program instead of be programmed • 4. embrace subjectivity • 5. be involved • 6. interact directly with everyone (network) • 7. think and feel (and be right) network man: the network is the future 42
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- 45. thank you for your attention! network man: the network is the future 45
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