Intro To Product Management (5 Nov 2015)
3 likes1,624 views
The document introduces key concepts in product management, highlighting the importance of understanding user needs and the product development cycle to achieve product/market fit. It emphasizes the role of a product manager in discovering valuable and feasible products, as well as techniques for effective customer engagement and market discovery. Key strategies outlined include starting with a clear vision, understanding customers, testing and iterating, and measuring success.
Intro To Product Management (5 Nov 2015)
- 1. @arsagilis INTRODUCTION TO MICHAEL CHIK http://linkedin.com/in/michaelchik PRODUCT MANAGEMENT source: http://goo.gl/NpGhUl Founder, Ars Agilis
- 2. @arsagilis> Introduction To Product Management LEARNING OBJECTIVES ‣ Get acquainted with key concepts in product management ‣ Gain an understanding of the product development cycle ‣ Learn key techniques for understanding the needs of your users to ensure product / market fit
- 4. @arsagilis SPEAKER INTRODUCTION Michael Chik Lean & Agile Coach for Startups & Enterprises LEGO® SERIOUS PLAY® Facilitator michael@arsagilis.com @arsagilis casmaron linkedin.com/in/michaelchik Moonpig Photobox Cathay Pacific JP Morgan Standard Chartered Bank Ben & Jerry’s Walt Disney Company 戚本錦 Previous: I consult for startups, like: Travolor Work-space Amnesty International 國際特赦組織
- 5. @arsagilis YOU INTRODUCTIONS > Who you are… > What you do… > Your favourite product…
- 6. @arsagilis> Introduction To Product Management WHY IS PRODUCT MANAGEMENT IMPORTANT? MOST STARTUPS DON’T FAIL BECAUSE THEY CAN’T BUILD A GREAT PRODUCT, BUT BECAUSE NO ONE WANTED THE PRODUCT.
- 7. @arsagilis> Introduction To Product Management KNOW THESE? source: https://goo.gl/h8SI4b source: http://goo.gl/nxcQbv source: https://goo.gl/cqDnFX
- 8. @arsagilis> Introduction To Product Management WHY IS PRODUCT MANAGEMENT IMPORTANT? LIFE IS TOO SHORT TO BUILD SOMETHING NOBODY WANTS - MICHAEL CHIK
- 9. @arsagilis> Introduction To Product Management WHAT IS A PRODUCT? A PHYSICAL THING? A SERVICE? A PROGRAMME? A PROCESS?
- 10. @arsagilis> Introduction To Product Management WHAT EXACTLY IS A PRODUCT MANAGER? THE ROLE OF THE PRODUCT MANAGER IS TO DISCOVER A PRODUCT THAT IS VALUABLE, USEABLE AND FEASIBLE. source: http://goo.gl/ZbvuQB - MARTY CAGAN, AUTHOR OF “INSPIRED”
- 11. @arsagilis> Introduction To Product Management WHAT EXACTLY IS A PRODUCT MANAGER? LEGAL OPERATIONS DEVELOPMENT FINANCE SUPPORT SALES HUMAN RESOURCES
- 12. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #1: START WITH A VISION CLEARLY COMMUNICATE YOUR VISION
- 13. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #2: UNDERSTAND YOUR CUSTOMER YOU ARE THE VOICE OF THE CUSTOMER!
- 14. @arsagilis> Introduction To Product Management KEY #2: YOU ARE NOT YOUR CUSTOMER YOU ARE NOT YOUR CUSTOMER / USER!
- 15. @arsagilis> Introduction To Product Management KEY #2: UNDERSTAND YOUR CUSTOMER PEOPLE ARE COMPLEX BEINGS
- 16. @arsagilis> Introduction To Product Management KEY #2: UNDERSTAND YOUR CUSTOMER WHO ARE MY USERS? WHAT ARE THEIR HABITS? WHERE ARE THEY ACCESSING FROM? WHEN DO THEY NEED YOUR PRODUCT? WHY DO THEY NEED YOUR PRODUCT? HOW DO THEY ACCESS YOUR PRODUCT?
- 18. @arsagilis> Introduction To Product Management KEY #2: VALUE PROPOSITION CANVAS source: http://goo.gl/90W0Fk
- 19. @arsagilis KEY #2: GET OUT OF THE BUILDING source: https://goo.gl/mDppmV NO FACTS EXIST INSIDE THE BUILDING. ONLY OPINIONS. GET OUT OF THE BUILDING! - STEVE BLANK”
- 20. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #2: INTERVIEWING PEOPLE QUANTITATIVE VS QUALITATIVE TELLS YOU THE WHAT TELLS YOU THE WHY
- 21. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #3: TEST, VALIDATE & ITERATE TODAY’S WORLD IS GETTING MORE COMPLEX GLOBALIZATION GOES UP! Innovation goes UP! Democratization goes UP! Diversification goes UP!
- 22. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #3: TEST, VALIDATE & ITERATE TRADITIONAL PRODUCT MANAGEMENT LIFE CYCLE © Mark Altosaar source: http://goo.gl/MzmhPi
- 23. @arsagilis> Introduction To Product Management KEY #3: BUILD, MEASURE, LEARN source: http://goo.gl/HCkvKA
- 24. @arsagilis> Introduction To Product Management KEY #3: BUILD, MEASURE, LEARN MAXIMISE LEARNING. MINIMISE RISK. USE MINIMAL EFFORT
- 25. @arsagilis> Introduction To Product Management KEY #3: HYPOTHESIS TEMPLATE source: http://goo.gl/HCkvKA We believe that people like have a need for / problem doing . We will we have succeeded when , or , which will contribute to . (customer type) (need / action / behaviour) (measurable outcome) (observable outcome) (KPI) from Janice Fraser (aka @clevergirl)
- 26. @arsagilis KEY TO BEING A GOOD PRODUCT MANAGER #4: DISCOVER YOUR MARKET source: http://goo.gl/lexe3b
- 27. @arsagilis KEY #4: MINIMUM VIABLE PRODUCT Crappy product MINIMUM VIABLE Expensive to buildSWEET SPOT
- 28. @arsagilis KEY #4: MINIMUM VIABLE PRODUCT
- 29. @arsagilis KEY #4: FAMOUS MVP - AIRBNB
- 30. @arsagilis KEY #4: FAMOUS MVP - DROPBOX
- 31. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER: WIREFRAMING & RAPID PROTOTYPING source: https://goo.gl/vTjTXH source: http://goo.gl/Wyeekk
- 32. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER #5: MEASURING SUCCESS IF YOU DON’T MEASURE IT, IT DOESN’T EXIST
- 33. @arsagilis Acquisition: users coming to the site Activation: usersenjoy1st visit (UX) Retention: users come back Referral: existing users refer other users Revenue: monetisation source: https://goo.gl/BqEYve KEY #5: METRICS FOR PIRATES
- 34. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER #6: VISUAL MANAGEMENT
- 35. @arsagilis> Introduction To Product Management REVIEW KEY #1: START WITH A VISION KEY #2: UNDERSTAND YOUR CUSTOMER KEY #3: TEST,VALIDATE & ITERATE KEY #4: DISCOVERYOUR MARKET KEY #5: MEASURINGSUCCESS& FAILURE KEY #6: VISUAL MANAGEMENT
- 36. @arsagilis> Introduction To Product Management EXERCISE: CUSTOMER INTERVIEW YOUR IDEA HERE Family Photo Sharing App Interactive Travel Guide App Interactive App For Hikers Inpairs, choose oneoftheapps onthe right Brainstorm togetherwhatinformation youneedfromyourpotential customers andwhatyouwouldask themtodiscover it DELIVERABLE Atleast twoquestions foryour customer interview
- 37. @arsagilis> Introduction To Product Management DISCUSSION TIME! PUZZLED? QUESTIONS? COMMENTS?
- 38. GO AND BE A ROCK STAR! michael@arsagilis.com @arsagilis casmaron linkedin.com/in/michaelchik STAY IN TOUCH! Slidesavailable @http://goo.gl/uhXUod Givemefeedback @https://goo.gl/sn4pfT