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Introduction to Technical CommunicationChapter Notes
Who creates technical communication?
Where is the focus? Writer or reader?
Typical Forms of User-Centered CommunicationInstructionsUser ManualReportMemoProcedures
Efficient and Accessible
Clear and Relevant
Uses Media Effectively
Created for and by both individuals and teams
Targets a global audience
Persuasive and truthful
Based on Research
Three Primary PurposesInformational  Instructional  Persuasive
Common DocumentsMemosEmailsLettersInstructionsProceduresManualsBrochuresProposalsReports
ProofreadSentence errorsPunctuation errorsUsage errorsMechanical errorsFormat errorsTypographical errors
Teamwork, Ethics, Persuasion and Global Issues
Reviewing and Editing the Work of OthersAccurate, appropriate, useful and legal contentMaterial organized for the reader’s understandingClear, easy to read, engaging styleEffective visuals and page design
Review
For editing, make the following types of suggestions:Rephrasing or reorganizing sentencesClarifying a topic sentenceChoosing a better word or phraseCorrecting spelling, usage, punctuation and so forth
Strategies for ReviewRead the entire piece twice before you commentFocus first on the big pictureBe honest and diplomaticExplain why something doesn’t workMake specific recommendations for improvementsDon’t expect everyone to agree with your suggestionsUnderstand the acceptable limits of editingFocus next on the particulars
Intro to tech w
Ethics in technical communication“Usually, ethical rules are broken not because people are dishonest, but because they feel pressure to bend or break the rules.”
Ethical Abuses Made by WritersPlagiarizing the work of othersFalsifying or fabricating informationSuppressing or downplaying informationExaggerating claimsUsing visual images that conceal the truthStealing or divulging proprietary informationMisusing electronic informationExploiting cultural differences
Strategies to Avoid Ethical Abuses:Always cite your sourcesGive the audience everything it needs to knowGive people a clear understanding of what the information meansNever manipulate information or data in your writing or in your visualsUse common sense and follow your company’s confidential guidelinesDo not exploit cultural inequalities or manipulate international readersAsk yourself, “Would I stand behind what I have created and be held public accountable for it”
Persuasion
Claims are a Basis for Persuasion
Claims are more effective when you connect to your audience:
Three Types of Connection
Power Connection (Compliance)Do it because I said so!
Relationship Connection (Identification)Do it because I’d appreciate it.
Rational Connection (Internalization)Do it because it makes sense.
Strategies for PersuasionIdentify your specific goalAnticipate your audience’s reactionDon’t ask for too muchAllow for give-and-takeRecognize constraintsConsider the cultural contextChoose the right time and the right mediumConnect with your audience
The Research ProcessI think you guys know this information. Review the chapter. If you want more help, I’ll schedule a librarian!
Global IssuesLearn as much as possible about the culture and background of your readerBe respectful and considerateAvoid the use of humor, slang, and idiomsAvoid stereotyping
Image sources: Flickr CChttp://www.flickr.com/photos/aye_shamus/2929888687/#/photos/aye_shamus/2929888687/lightbox/http://www.flickr.com/photos/intherough/2465713315/http://www.flickr.com/photos/caribb/180273920/http://www.flickr.com/photos/jurvetson/422234138/#/photos/jurvetson/422234138/lightbox/http://www.flickr.com/photos/-skipper-/4232651568/http://www.flickr.com/photos/seanmolin/5181018746/#/photos/seanmolin/5181018746/lightbox/http://www.flickr.com/photos/home_of_chaos/5287303391/#/photos/home_of_chaos/5287303391/lightbox/http://www.flickr.com/photos/bbrotherishuge/2940395301/

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