Introduction creating a promotional video
- 1. Creating a promotional video • Workshop, 12 November 2020 • Erasmus + • CHANCE • DigiEduHack 2020 • European Vocational Skills Week 2020 Sanda Stančić, teacher Students - Hvar Secondary School: Gabrijela, Tara, Stella, Martina, Nikol, Matilda, Anastazia, Karmen, Nika, Mia
- 2. What is a promotional video? A promotional or promo video is an effective tool. It is used to market a particular product or service. Nowadays, it has become popular among non-profit organizations as well to promote awareness about their cause, for example, cultural heritage That’s our goal today: you’ll try to make a great promotional video of Hvar cultural heritage using the photos we’ve prepared for you on the link https://drive.google.com/folderview?id=1dtr-NtF7HDHCcN0XEV3VoXHrOWx5LUhi With the free web tool like Animoto or Viva video
- 3. Our tips for making a great promotional video! Try to keep your promotional video as short as possible, generally we always recommend less than 2 minutes Promotional videos play a very important role in the tourist decision- making process. Great tourism promo videos work because tourists associate positive feelings with a tourist destination after watching a video that was able to keep their full attention
- 4. Steps to make a great video! STEP 1. Identify your goal …. It should be a presentation of Hvar cultural heritage. To research about Hvar heritage go on : http://www.hvarheritage.com/en/about https://visithvar.hr/see-and-do/cultural-sights/ STEP 2. Set the tone.... How your video is going to make your audience feel? dramatic humorous inspirational luxurious artsy-cool…
- 5. Steps to make a great video! STEP 3. Decide on duration. Will this be a 30- second video? 60-second? A minute plus? ... STEP 4. Choose a video style: • Animated — illustrated or “cartoon-like” • How many different scenes will there be? • Will the video be set to the sound of someone’s voice? • Will there be background music? ...
- 6. Steps to make a great video! STEP 5. Outline the idea. ... fleshing out the details. STEP 6. You can write the script, too. The scene numbers (1st, 2nd, 3rd scene, etc)
- 7. It’s actually pretty simple! Making a promotional video is fun!
- 8. Good luck! Deadline: Friday, 13th November, 2pm From now, you have 24 hours to make your video Send us your videos on the same link https://drive.google.com/drive/folders/1dtr- NtF7HDHCcN0XEV3VoXHrOWx5LUhi (in folder Hvar heritage Videos) Don’t forget to put your name or nickname on your video!
- 9. Some useful links! • https://animoto.com/resources/tutorials/how- to-create-a-video-in-animoto (Animoto for laptops) • https://www.youtube.com/watch?v=2MMBx- 47oBg (Viva video for smart phones)