Introduction Part 1 Media and Information Literacy.PPT
- 1. 1. Introduction to Media and Information Literacy (Part 1) Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MEDIA AND INFORMATION LITERACY (MIL)
- 2. Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL- IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).
- 3. Topic Outline • I- Introduction to Media and Information Literacy • A- Communication • 1. Definitions • 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy
- 4. FORMATIVE ASSESSMENT: RECITATION • What is communication? • How do we communicate? • Why do we communicate?
- 5. Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org)
- 6. TRANSMISSION MODELS Who COMMUNICA TOR Says What MESSAG E In Which Channel MEDIUM To Whom RECEIV ER With what effect? EFFECT Lasswell’s Communication Model (1948)
- 7. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?
- 8. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)
- 9. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) • Event or Information (X1, X2, X3 and X4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B)
- 11. PUBLICITY MODEL • communication as display and attention • audience as “spectators” rather than participants or information receivers
- 12. RECEPTION MODEL • “Encoding/ Decoding" model of communication by Stuart Hall (1993) • Messages are open to various interpretations.
- 13. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)
- 14. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)
- 15. What have you learned about communication after studying the different models? SENDE R MESSA GE MEDIU M RECEI VER EFFEC T
- 16. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of MEDIA Communicatio n Tools
- 17. FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?
- 18. Analyze and explain this illustration. MEDIA RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATI ON LOOK FOR INFORMATI ON SHARE INFORMATI ON
- 19. MEDIA AND INFORMATION LITERACY (MIL) • The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy • The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy • The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy
- 20. MEDIA AND INFORMATION LITERACY (MIL)
- 21. VIDEO PRESENTATION • Introduction to Media and Information Literacy • YouTube Channel: Arniel Ping • Retrieved October 26, 2016 from • https://www.youtube.com/watch?v=b-Y6LRIppU4
- 22. FORMATIVE ASSESSMENT: Graphic Organizer • Complete the Venn diagram. Media Literacy Information Literacy Technology (Digital) Literacy
- 23. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://faculty.georgetown.edu/irvinem/CCTP748/Care y-summary-comm-culture.html http://juliemartin.org/juliemartin-audiencesreception .pdf
Editor's Notes
- #13: Osgood- Schramm Model Of Communication Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
- #18: Analyze and explain this illustration. Looking at this illustration, How do you understand media literacy? How do you understand information literacy? How do you understand digital literacy?
- #19: What are the similarities and differences of media literacy, information literacy, and technology literacy? Media literacy, information literacy, and technology literacy are combined together as Media and Information Literacy (MIL)