Introduction to Bizz Backup Co., Ltd. - ENG

© Bizz Backup | All Rights Reserved 2
Bizz Backup is delivering superior value of management
consultancy. We help our clients to improve their business from
visionary goals, strategic directions, “Flawless Execution of
Solutions”, and measurable outcomes to increase client revenues
and enabling growth.
Bizz Backup is specializing in consumer marketing, shopper
marketing, commercial planning, sales force management,
channel management, modern trade management, general trade
management, distributor management, sales intelligence, process
excellence, and more.
Our services are including “Skills Enhancement” e.g. selling skills,
coaching skills, negotiation skills, and national account
management via tailored in-company training that build clients’
workforce capabilities, stimulate behavior change, and promote a
culture of excellence.
About us

Flawless Execution of Solutions
Management Consulting | Commercial Advisory | Talent Development

Talent
Development
Management
Consulting
Commercial
Advisory

Management
Consulting
We provides many opportunities that will assist
an organization in developing its
strategies and “Flawless Execution of
Solutions” to increase client revenues and
enabling growth.
We provides project management services,
including plan development, implementation,
evaluation, and modification that are focused
on general management, strategic
marketing direction, commercial planning
and development, and supply chain
initiatives.

Management
Consulting
We focus on efficiency, effectiveness, and
change management to deliver tangible
results, such as:
Strategic management
Portfolio management
Marketing strategy and brand planning
Business process improvement
Corporate compliance
Management control
Tax planning
And more…

Management
Consulting
Exploring and understanding the
case
Framing and analyzing the real issue
Developing “Flawless Execution of
Solutions”
Proposing and getting agreement
Training and convincing the team to
avoid change resistance
Implementing agreed solutions
Measuring the outcomes
Continuous improvement and
sustaining long-term success

Commercial
Advisory
We provides a wide range of commercial
advisory services including:
Commercial strategy and sales planning
Channel management
Organizational design
Time and territory management
Sales intelligence and process excellence
Sales motivation planning
Sales performance measurement
Customer insights
Negotiation strategy
And more…

Commercial
Advisory
Modern Trade
Shopper/
Customer Marketing
General/
Traditional Trade
Sales Operation and
Process Excellence

Talent
Development
We provides many opportunities on training
and development that build clients’
workforce capabilities, and promote a
culture of excellence through strong
leadership.
We offers a variety of customized
workshops, seminars, and services
designed to build job skills and enhance
professional development by experience
and skilled professionals to stimulate
behavior change.

Talent
Development
We focus on behavior change – change
just one thing! via “tailored in-company
training programs”, such as:
Selling skills
Sales Coaching skills
Negotiation skills
Key customer management
Distributor management
Category management
Commercial management
And more…

Talent
Development
Understand Client’s Expectations
Analyze the organization's needs, Identify training goals, Align
learning objectives, Agree on timeline, who should attend,
and etc.
Design and Develop a “tailored in-
company training programs”
Course content, Lessons and sequence of lessons, Interacting
learning "package" e.g. group discussion, exercises, role play
Implement the training package,
by ensuring: Educate – improve knowledge, Enhance individual
skills by doing – practicing the case plays, Embed positive attitude,
Reinforce behavior change, and Enjoyment
Evaluate the training package
Before, during, and after implementation of training
Measuring: “Quantitative Results”, Verbatim feedback via
“Qualitative Results”

Elementary
Advanced
BB090145 – Developing
Selling Skills to Maximize
Top-line Sales
BB090254 – Developing
Coaching Skills to Maximize
Sales Potential
BB100634 – Building Strong
Fundamental of the 3rd
Party Sales
BB090452 – Negotiates with
Business Partners to Obtain
Win-Win Solutions
BB090316 – Partnering Key
Customer to Gain Higher
Growth
BB100853 – Marketing in
Big Picture for Non-
Marketer
BB100543 – Translating
Shopper Insights into
Category Initiatives
BB100735 – Structuring and
Managing the Winning Sales
Force
Intermediate
Pre-
Intermediate
Upper-
Intermediate

Program Outline and Featuring
“Pre-approach” – to be prepared is half the victory
Prepare FAB’s “Sales Proposition”
Prepare your opening statements
Practice your sales presentation
Adjust the “Sales Approach” based on buyer behavior
Demonstrated that the product/service match the
prospect’s needs
Customize a comprehensive questioning, and active
listening
Anticipate and handle customer’s negative behavior,
conflict, and objections
Influencing, convincing, or persuading to get commitment
Employ “Closing Tips and Techniques”
Elementary

Prepare to get the most out of a coaching conversation
Making a “Positive Opening” – effectively manage and
control anger, conflict and difficult situations
“Discover” by applying effective listening skills to nurture
employee input
“Setting a Clearly Defined Goal”
Facilitating the coachee’s thinking via effective
questioning
“Exploring the Possible Solutions” – make a positive
impact of the productivity and give a constructive
feedback to enhance performance
Following-up the coaching session – reinforce behavior
change
Embedding the coaching culture in the organization
Intermediate

Understand Key Customer’s Financial, Supply Chain, and
Retailing Strategies
Building Key Customer Profile
Define and prioritizing Key Customer’s Business
Opportunities
Simulate Key Customer Business Planning
Managing Promotional Investment
Trading Terms and Business Agreement
Designing “Joint Collaborative Scorecard”
Tailor and presenting “Key Customer’s Business Proposal”
Implementing “In-store Execution Excellence” for
maximizing outcomes
Evaluating Business Performance
Intermediate

Learn as much as possible about the other party
To gain a greater understanding of your own negotiation
strengths and weaknesses
Creating the ideal BATNA per engagement
Adopting strategies and selecting tactics
Assessing the other party’s BATNA
Aware of verbal signals and observe non-verbal signals
Proposing a realistic and specific proposal
Identify and repackage a proposal by valuing your
concessions
Bargain at all stages
Clinching the deal
Evaluate and learn from negotiation experiences
Upper-
Intermediate

Fostering High
Performance
Delivering the
Promise
Our Ethics and
Compliance

Summary
An accomplished consumer brands’ Executive
who brings commercial strategies to life.
Possesses a unique blend of creative synthesizer,
big picture orientation, and details digger
resulting in the development of visionary
goals, and the execution of solutions.
Highly regarded for his ability to manage:
The high demand of modern retail chains
The complexity of mass market distribution
model
The integration transition of the new
categories into organization
Executive
Biography

A Change Agent; who challenges the status quo
and who takes personal ownership in building
organizational capabilities.
Committed in Long-term; cultivating new ideas
and enabling new processes to fuel the future
growth.
Results Oriented and Performance Driven;
achieved 13-consecutive years of double-digit
growth.
Executive
Biography

Higher Financial Results
Higher Job Satisfaction
Higher Rate of Employee Retention
Increased knowledge, productivity,
contribution, and loyalty – worth
investment solutions
Most admired companies are not only
having a good training programs but
training is a part of their culture

Contact “Bizz Backup”:
Sanphat Leowarin
Director of Consulting Services and Talent Development
Bizz Backup Co., Ltd.
24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin road
Lad Phrao, Lad Phrao, Bangkok 10230
Tel/Fax: (66) 2931-6654
Mobile: (66) 8-1892-2456
E-mail: clientservice@bizzbackup.co.th
www.bizzbackup.co.th

Copyright © 2009-2011 by Bizz Backup Co., Ltd.
All rights reserved. No part of this creative ideas, concepts, and information may be developed, duplicated or reproduced,
distributed, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of Bizz Backup Co., Ltd.
Bizz Backup Co., Ltd.
Tel/Fax: (66) 2931-6654, Mobile: (66) 8-1892-2456
www.bizzbackup.co.th

Introduction to Bizz Backup Co., Ltd. - ENG

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