Introduction to Digital Marketing Tutorial Three
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This document provides an introduction to digital marketing and content marketing. It asks questions about key components of content marketing, the most popular email platform in the UK, and why permissions marketing is important. It also discusses different types of email content and tasks the reader to design a welcome email for new undergraduate students starting at Leeds Business School in September 2019.
Introduction to Digital Marketing Tutorial Three
- 1. Introduction to digital marketing… tutorial three
- 3. …questions …what do we mean by ‘content marketing’? …what are some of the key components of content marketing? …what is the most popular tech platform used to access email in the UK? …why is permissions marketing important? …what are the key components of an email to consider when marketing? …what different types of email content are there?
- 4. …google digital garage …head to the email topic, and click ‘skip to quiz’, then answer them! How did you do, what do you know? …log in, where are you up to?
- 5. …task …design an email to welcome new undergraduate students to Leeds Business School …these students will be starting in September 2019 …what will you say, how will it look? More importantly, why? Be prepared to present!