Introduction to Event Management
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This document provides an introduction to event management. It defines an event as something that happens at a given place and time for a reason involving someone or something. It outlines the sizes of events from mega events targeting international markets to minor annual or one-time events. The types of events discussed include sporting events, entertainment/arts/cultural festivals, commercial/marketing promotions, conferences, fundraising, family events, and miscellaneous events. The roles and responsibilities of an event manager are described, as well as the relationships and teams involved in event management and planning.
Introduction to Event Management
- 1. Introduction to Event Management Event Industry Knowledge inVietnam & Global Context Camellia Dinh July 2016
- 2. Outline: Definition of “Event” Sizes of Events Types of Events Event Management Event Industry and Relationships within the Event Industry Updating Industry Knowledge
- 3. Definition: “An event is something that happens at a given place and time, for a reason with someone or something involved” (Steve John-n – How to successfully manage any event”). MillennialAnniversary of Hanoi was “once in a life time” experience forVietnam. “An occasion, a gathering of people at a certain place at certain time for a specific reason” (Shannon Kilkenney).
- 4. Sizes of events Mega Events Hallmark Events Major Events Minor Events
- 5. Mega Events Mega events are defined as the largest events and generally targeted at international markets. (LynnVan DerWagen – Event Management forTourism, Cultural, Business and Sporting Events)
- 6. Hallmark Events Mega events are designed to increase the appeal of specific tourism destination or region. (LynnVan DerWagen – Event Management forTourism, Cultural, Business and Sporting Events)
- 7. Major Events These events attract significant local interest and large number of participants as well as generating significant tourism experience. (LynnVan Der Wagen – Event Management for Tourism, Cultural, Business and Sporting Events)
- 8. Minor Events The types of annual or one-off events such as meetings, parties, celebrations, award ceremonies, sporting finals, community and social events. (LynnVan Der Wagen – Event Management forTourism, Cultural, Business and Sporting Events)
- 9. Types of events Sporting Events Entertainment, Arts and Cultural Festivals Commercial, Marketing and Promotional Events Meetings, Incentives, Conferences and Exhibitions (M.I.C.E) Fundraising Family Events Miscellaneous Events
- 10. Sporting Events Sporting Events are held in all states and territories and they attract international sports men and women at highest levels. Many of events of this type have become Mega Events (OlympicGames orTheWorld Cup) or Hallmark Events (The Melbourne Cup;The Australian Open) It’s not all about sport, it is a “Hallmark” festive event of Australia for all women & men).
- 11. Entertainment, Arts and Cultural Festivals • MusicTours and Live Shows • Concerts • Theater Performances • Wine and Food Festivals • Local/Regional Events Holi Colour Festival in India & Nepal Mardi Gras in Sydney
- 12. Commercial, Marketing and Promotional Events • Promotional events is generally to differentiate the product or service from its competitors and to ensure that it is memorable.
- 13. Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) • Academic Conferences • Corporate Meetings • Association Meetings • Government Meetings • Incentive Meetings • Exhibition &Trade Shows Watch: Singapore ResortWorld Sentosa M.I.C.E PromotionVideo Watch:Thailand - Preferred M.I.C.E destination in South East Asia
- 14. VietnamTourism Promotion by Ministry of Culture, Sport andTourism
- 15. M.I.C.E Promotion (Vietnam vsThailand) Vietnam National Administration ofTourism Website BusinessEvents Thailand Thailand Incentive and Conference Association Thailand Convention & Exhibition Bureau
- 16. Fundraising Events • Commonly run by enthusiastic local committees or non-profit organizations to serve a charitable cause (helping people with disability or poverty). Children in Sa Pa
- 17. Family & Special Events • Weddings • Birthdays • Funerals • Graduation • Christenings Miscellaneous Events • Cherry Blossom Festivals • Monsoon Festival Hanoi • European Food Festivals • Spring Fair
- 18. Introduction to Event Management What is the role of an Event Manager? The EventTeam Relationships within the Event Industry Event Industry Updates
- 19. Event Manager Job Description: “Events managers are responsible for organizing and running all kinds of promotional, business and social events. You would control the whole project, from planning at the start to running the event on the day” (National Careers Service, UK) The Job Description: -discussing what the client wants -coming up with original ideas for events -agreeing budgets and timescales -researching + negotiating + contracting venues, contacts and suppliers -ensuring that health, safety and insurance regulations are followed -managing a team and making sure smooth event logistics from planning to post events.
- 20. The EventTeam: An event manager is generally supported by a team which grows exponentially based on scoop of each event. An event manager typically works with a number of contractors, including: -venue managers -stage managers -lighting & audio visual companies -decorations and florists -entertainers -employment agencies -rental companies -public relations and marketing consultants -security companies -catering companies -cleaning companies -ticketing operations -printers
- 21. Event Management: “Event management is the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event” (Event BusinessAcademy). Primary Functional Areas of Events: • Marketing • Finance • Human Resources • Site/Operations/Event Logistics • Production / Competition
- 22. Relationships within Event Industry Government bodies: -Federal -State -Local BusinessAssociations Sports Industry and AssociationsArts and Entertainment Industry
- 23. Event IndustryTrends & Updates