Intro to Events lesson 1
5 likes7,406 views
This document defines events and events management. It discusses that an event is an occurrence that brings people together for a purpose. Events management involves planning, coordinating, and executing events. The document then covers the history of events from early celebrations and rituals to modern trade fairs and exhibitions. It also outlines the characteristics, types (by purpose, participants, frequency), sizes (minor to mega), and ethics of events management. Finally, it provides an overview of the events industry in the Philippines.
Intro to Events lesson 1
- 3. What is an Event? • An event is commonly understood as an occurence; something that happens. • Goldblatt (2002) defined special events as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs.” • The word Event came from the Latin word E-venire which means outcome
- 4. Events on Two Perspectives • A special event is a one-time or infrequently occuring event outside normal programs or activities of the sponsoring or organizing body; or • To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience. – D. Getz (1997)
- 5. History of Events • Events can be traced back to early history, when communities would gather for religious worship and celebration.
- 6. History of Events • As society started to create towns and social systems, event venues became an intrinsic dimension of the town planning process.
- 7. History of Events • Romans cities often included arenas and amphitheaters for shows and events, forums, or marketplaces for trading and community events, and shrines and churches for religious celebration.
- 8. History of Events • 18th and 19th centuries produced a wider range of products and equipment, the commensurate growth in world trade led to the development of trade fairs and exhibitions.
- 9. History of Events • The evolution of the events sector reflects the social, political, economic, environmental and technological growth of society. For these reasons, the events sector will also change in the future.
- 10. Characteristics of Events • Are unique occurences that do not happen very often • Have a limited duration (happening within hours or days at the most) • Happen with a live audience in attendance • Require one or more groups to plan and organize • Are staged for a purpose
- 11. Characteristics of Events • Often “once in a lifetime” experience for participants. • Generally expensive to stage • Takes place in a short span of time • Requires long and careful planning • Generally takes place only once • Carries a high level of risk – financially and by safety • A lot is at stake, including the event management • (Van Der Wagen, 2007)
- 12. • To sum it, “Events are unique happenings that bring people together for a purpose”
- 13. Events Management • Event management is the application of project management to the creation and development of festivals, events and conferences.
- 14. Events Management • Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
- 15. Types of Events • Accoring to purpose: (4 C’s) – Celebrate – Commune – Convene – Commerce
- 16. Celebrate • Events bring together to celebrate life’s milestones and accomplishments, and to perform rituals or ceremonies as required by religion, culture or society.
- 17. Commune • Events bring people together to commune and strengthen bonds of friendship and restore relationships.
- 18. Convene • Events bring together to convene, that is to share and pass on knowledge among peers and colleagues.
- 19. Commerce • Events bring people together for commerce – to market and promote product offerings.
- 20. Type of Events • According to number of participants: – This may range from limited board meetings to wide-scale conventions with thousands of delegates.
- 21. Type of Events • According to frequency: – Can be monthly, quarterly, semestral, annual, biennial, or on a need to basis.
- 22. Size of Events • Minor Events – Most events fall in this category – meetings parties, celebrations award ceremonies, sporting finals and may other community and social events fit into this category. – Examples: 18th Birthday, Angelite of the Year, CHM days
- 23. Size of Events • Major Events – These events attract significant local interest and large numbers of participants, as well as generating significant tourism revenue. – Examples: Bench Universe Fashion Show, Miss Earth
- 24. Size of Events • Hallmark Events – Are designed to increase the appeal of a specific tourism destination or region. – Examples: Carnaval in Rio de Janeiro, Panagbenga in Baguio
- 25. Size of Events • Mega-events – The largest events and are generally targeted at international markets. – Examples: Olympic Games, World Cup Finals, Superbowl
- 26. Size of Events
- 27. Other Types of Events • Sporting • Entertainment, arts, cultural festivals • Commercial, marketing and promotional events • Meetings, conventions and exhibitions • Family events • Fundraising • Miscellaneous events
- 28. Types of Events
- 29. Types of Events
- 30. Event Leadership • Event leadership is a profession that requires public assembly for the purpose of celebration, education, marketing and reunion.
- 31. Goldblatt Model for the Event Leadership Profession
- 32. Event Team • An event manager is generally supported by a team which grows exponentially as the event draws near. • The manager typically works with a number of contractors (venue managers, stage managers, lighting, audio & video companies, entertainers, security companies, catering companies, printers, etc
- 33. Event Team • the team that researches, plans, designs, coordinates and evaluates an event. • “a pulsing organization” (Toffler, 1980)
- 34. Ethical Issues • As with all modern professions, the presence of a code of ethics can enhance the reputations of those involved, and can assist the customers to feel confident in their choice of event manager, supplier or contractor.
- 35. Ethical Issues Ethical issues include, gifts or kickbacks associated with commission procedures, bookings at venues, subcontracting, confidentiality of information, overbooking and overpricing. The International Special Events Society (ISES) came up with a Code of Ethics.
- 36. ISES Code of Ethics • Promote and encourage the highest level of ethics within the profession of the special events industry while maintaining the highest standards of professional conduct. Strive for excellence in all aspects of our profession by performing consistently at or above acceptable industry standards.
- 37. ISES Code of Ethics • Use only legal and ethical means in all industry negotiations and activities. • Protect the public against fraud and unfair practices, and promote all practices which bring respect and credit to the profession.
- 38. ISES Code of Ethics • Provide truthful and accurate information with respect to the performance of duties. Use a written contract clearly stating all charges, services, products, performance expectations and other essential information. • Maintain industry-accepted standards of safety and sanitation.
- 39. ISES Code of Ethics • Maintain adequate and appropriate insurance coverage for all business activities. • Commit to increase professional growth and knowledge, to attend educational programs and to personally contribute expertise to meetings and journals.
- 40. ISES Code of Ethics • Strive to cooperate with colleagues, suppliers, employees, employers and all persons supervised, in order to provide the highest quality service at every level.
- 41. The Philippine Events Industry • In the Philippines, event management is still a young but rapidly rising industry. Most event management industries trace their roots in the advertising and PR industries, hospitality, tourism, exhibits and exposition, and marketing.
- 42. The Philippine Events Industry • Many event planners/managers/coordinators learned to manage events as part of their job. • Many of those who focus on weddings and birthdays, learned the business by planning their own events first.
- 43. The Philippine Events Industry • As Asia’s pioneer in conventions, the Philippines can easily host an international event with expertise and creative approaches.
- 44. CONVENTION AND EXHIBITION FACILITIES – PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC) CCP Complex, Roxas Boulevard, Manila, Philippines
- 45. CONVENTION AND EXHIBITION FACILITIES – SMX CONVENTION CENTER (Mall of Asia)
- 46. CONVENTION AND EXHIBITION FACILITIES – WORLD TRADE CENTER – MANILA
- 47. CONVENTION AND EXHIBITION FACILITIES – CEBU INTERNATIONAL CONVENTION CENTER (CICC)