MKT505 Topic 1 (2).pptx PowerPoint presentation
- 2. 2 OBJECTIVES: Define special events Demonstrate an awareness of why special events have evolved in human society Describe the role of special events Describe the rise & effect of the community arts movement on speical events Distinguish between the different types of special events Discuss the attributes & knowledge requirements of a special events manager.
- 3. 3 What is an Event? An event is an experience, carefully crafted to deliver an impact on the person in attendance. The activities, environment, and layers of multisensory effects are integrated into an event design that is staged and choreographed with precision and polish. The best event experience is one in which the process are unnoticeable to the attendee and the intended impact is delivered effectively and invisibly.
- 4. 4 SPECIAL EVENTS “A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body,” and “To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.”
- 5. 5 Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
- 6. 6 WHY SPECIAL EVENTS HAVE EVOLVED IN SOCIETY The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc (unplanned). Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
- 7. 7 Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Exhibitions), conferences and seminars as well as live music and sporting events. The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries.
- 8. 8 Both in private & in public people feel the need to mark the important happenings in their lives, to celebrate key moments. Commercializing popular celebrations requires wealth. Most communities produce a host of festivals and events mainly targeted at local audience.
- 9. 9 ROLE OF SPECIAL EVENTS To inform public of certain products or services, like awareness programs run by ministry of health To showcase business To provide entertainment to the public To perform certain cultural events To provide an avenue for people to come together.
- 10. 10 COMMUNITY ARTS MOVEMENT ON SPECIAL EVENTS As the United States becomes an ever-more leisure- oriented society, special events and travel to them become a more important aspect of our lives – whether urban, suburban, or rural. These events are counted among the benefits of living in or near an urban area and are important to the prestige of individual cities.
- 11. 11 a group of people with a common ideology who try together to achieve certain general goals
- 12. 12 COMMUNITY ARTS MOVEMENT ON SPECIAL EVENTS Community Art could be loosely defined as a way of creating art in which professional artists collaborate more or less intensively with people who don't normally actively engage in the arts. Community arts, also sometimes known as "dialogical art", "community-engaged" or "community-based art," refers to artistic activity based in a community setting. Works from this type can be of any art forms and is characterized by interaction or dialogue with the community. The term was defined in the late-1960s and spawned a movement which grew in the United States, Canada, the UK, Ireland, and Australia.
- 13. 13 Often community art is based in deprived areas, with a community oriented, grassroots approach. Members of a local community will come together to express concerns or issues through an artistic process, sometimes this may involve professional artists or actors. These communal artistic processes act as a catalyst to trigger events or changes within a community or even at a national or international level. In English-speaking countries community art is often seen as the work of community arts centre. Visual arts (fine art, video, new media art), music, and theater are common mediums in community art centers. Many arts companies in the UK do some community-based work, which typically involves developing participation by non-professional members of local communities.
- 14. 14 DIFFERENT TYPES OF SPECIAL EVENTS Leisure events e.g. leisure sport, music, recreation. prestigious award ceremonies to fashion shows and themed private functions we can create and organise a wide array of special events. community art Cultural events e.g. ceremonial, religious, art, heritage, and folklore. Personal events e.g. weddings, birthdays, anniversaries. Organizational events e.g. commercial, political, charitable, sales, product launch, expo, Exhibitions, Conferences,Meetings
- 15. 15 SPECIAL EVENTS MANAGER • Choosing a good event managing company is the first step of course. • An event manager has the ability to work under stressful conditions. • They are trained to meet deadlines and complete work with a tint of fineness. • The event manager is the person who plans and executes the event.
- 16. 16 Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.
- 17. 17 Working in circumstances where it is needed to deal with a lot of people together and handle too many things simultaneously. This busy schedule requires working on weekends too. Even many of the events take place at the end of the week. Selecting guest list, entertainment modes, venues and content everything goes smoothly and in a planned manner with the aid of an event planner.
- 18. 18 They look after every minute detail in the whole planning of event right from the budgeting, confirmation of dates and schedule, choosing an agency for booking suitable venue and taking enough care about the layout of the venue in terms of parking facility, accommodation, decorations, table and chair arrangement, stage if necessary, the security facility, catering and the quality of food, lighting arrangement and other technical system, management in case of emergency and much more.
- 19. 19 Minor things also make a big difference like transportation facility for the members and priorities to be provided as per the guest. Working for an event planner is always a collaborative process. He or she has to work with a lot people and thus has to be well trained in team work apart from being skilled in technical aspects. An event manager possesses the quality of understanding the needs of the client. Knowing the taste, requirement and preferences along with the monetary condition helps good planning by event manager.
- 20. 20 Duties of an Events Manager An event manager performs a variety of tasks aimed and planning and executing events such as weddings, meetings and parties. This individual is responsible for each aspect of the event, from the initial brainstorming to dismantling the space following occasion. While a formal education is not always necessary, those with college degrees are often preferred by employers.
- 21. 21 Duties of an Events Manager An event manager performs a variety of tasks aimed and planning and executing events such as weddings, meetings and parties. This individual is responsible for each aspect of the event, from the initial brainstorming to dismantling the space following occasion. While a formal education is not always necessary, those with college degrees are often preferred by employers.
- 22. 22 Additionally, because this role manages others, prior professional experience is typically required. According to Salary.com, individuals employed in this field in the United States of America earn an average yearly income of $74,304 Duties include: - Brainstorming - Logistics - Budgeting
- 23. 23 Brainstorming Event managers are employed within many different environments. While some may work for event planning firms, others may be employed within the marketing department of a company within an industry. The first order of business for an event manager is to sit down with his client to plan the event. The purpose of this meeting is to identify the goal of the event (e.g. developing business, congratulating colleagues on success and so forth).
- 24. 24 Once the goal is identified, the number of attendees and type of required facilities are decided upon. At this point, a timeline is also established in order to ensure that all aspects are carried out in a timely fashion.
- 25. 25 Logistics An event manager administers all logistics required to execute the event. Either independently or directing a team, He/she identifies and books the facility where the event will take place. Additionally, He/she procures the services of external vendors such as caterers, event decorators and, when appropriate, entertainment. Once a payment price has been determined, He/she drafts formal service agreements that highlight all negotiated terms.
- 26. 26 Budgeting Every event has a set budget that is typically determined by the client. It is the duty of an event manager to work within this budget and steer clients toward choices that are cost effective. He/She must also keep material financial records, documenting all purchases in a manner acceptable to either her employer or her client.
- 27. 27 The event manager directs a staff in the setting up of the facility. This includes ensuring that all furniture such as tables and podiums are where they should be, as well as ensuring that all décor such as table settings and signage are properly displayed. He/She also ensures that all speakers or special guests have appropriate transportation to and from the event, as well as lodging if required.
- 28. 28 Events manager duties Events manager duties include tasks as follows: 1. Establishes six month rolling marketing plan for region marketing events. 2. Manages, motivates and helps clear roadblocks for all region marketing events, including type, location, sponsor and partnership details of given events. 3. Identify, negotiate and manage significant strategic partnerships, alliances, and relationships
- 29. 29 that support the organization’s current and emerging directions. 4. Works with region Marketing Manager as well as company marketing directors in coordinating an overall marketing strategy and will supervise the creation of marketing material for region events. 5. Establishes and manages budgets and tracks spending for region events, providing quarterly analysis and review. 6. Is accountable to develop the Communication strategy and plan for region marketing events.
- 30. 30 7. Communicates regularly with all team members and is accountable to build working relationships with the region Marketing Manager and corporate marketing team. 8. Identifies regional business opportunities for members of the Sales team and the training team. 9. Supports special projects as required. 10. Develops and maintains a strong professional network in the region and within Franklin Covey. 11. Participates in meetings and special events as required from time to time
- 31. 31 12. Manage through service level agreements, completion of all marketing projects, on time, on budget. 13. Establish and manage service agreements with outside companies for completion of projects. 14. Liaise and manage relationship with vendors, including printing companies, and design houses. 15. Operate every body to identity guidelines and company communication standards. 16. To be responsible for communicating effectively with colleagues about all events, ensuring that the program relates to other activity wherever
- 32. 32 possible. 17. To be responsible for setting the cost and monitoring budgets for each event in a way that ensures that they cover all core costs and generate income. 18. To work closely with Finance to ensure that we have accurate and up to date financial information for each event. 19. To be responsible for the successful marketing and evaluation of the program of events. 20. To process enquiries and bookings relating to the events program and to manage events via Progress, updating as necessary.
- 33. 33 ATTRIBUTES REQUIREMENT OF SPECIAL EVENTS MGRS Ability to communicate Flexibility and adaptability Broad perspective on org. goals Assume greater responsibility Contribute to teams Handle uncertainty and surprise Be aware of ethics and values Commitment to ongoing learning
- 34. 34 KNOWLEDGE REQUIREMENT OF SPECIAL EVENTS MGRS History and meaning of festivals, celebrations, rituals & other events. Historical evolution & other events Trends in demand & supply Motivations & benefits sought from events Roles & impacts of events in society, economy, environment & culture. Who is producing events and why
- 35. 35 Program concepts and styles Event settings Operations unique to events Management unique to events Marketing unique to events. The End…