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KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Introduction to
Grounded Theory
Analysis
Achilleas Kostoulas, PhD
Objectives of this workshop
By the end of this workshop, you…
 … will be familiar with the basic principles and procedures
of Grounded Theory analysis.
 … will understand the procedures used in open coding
 … will have had practical experience applying the
procedures used in open coding.
 … will have reflected on the question of reflexivity.
Structure of this workshop
Overview
AIMS, PRINCIPLES & PROCEDURES
RobertG NL @ Flickr
What is Grounded Theory?
 Grounded Theory is an inductive, theory-generating
approach to conducting research.
 It is a method (not a theory!)
 It involves systematic, rigorous engagement with the data,
following specific procedures, and it aims to generate a
theoretical understanding of some phenomenon.
 This understanding should be sufficiently abstract, so that
it is theoretically useful, but must remain connected to the
data from which it was derived.
Key publications
1967
•Glaser, B. & Strauss, A. (1967). Discovery of Grounded Theory. Chicago, IL: Aldine.
1978
•Strauss, A. (1978). Theoretical Sensitivity. Mill Valley, CA: The Sociology Press.
1987
•Strauss, A. (1987). Qualitative Analysis for Social Scientists. Cambridge: CUP.
1990
•Strauss, A. & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures & Techniques. Thousand
Oaks, CA: SAGE.
1992
•Glaser, B. (1992). Emergence vs. Forcing: Basics of Grounded Theory Analyses. Mill Valley, CA: The Sociology Press.
2006
•Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Thousand Oaks, CA:
SAGE.
Developing a theory
Theoretical
Sampling
Constant
comparison
Constant
comparison
Constant comparisonResearch problem
Theory
Case
Case
Case
Image credit: Karina Fernandez
Procedures of
Grounded Theory analysis
 Open coding: involves ‘breaking open’ the data,
and generating a (relatively large) number of
theoretical categories.
 Axial coding: (or categorical coding) involves
making connections between the previously
identified categories.
 Selective coding: involves identifying a core
theoretical category and coding data with
reference to it.
Open coding
Axial
Coding
Selective
coding
“
”
The published word is not the final
one, but only a pause in the never-
ending process of generating
theory.
Glaser & Strauss (1967, p. 40)
Open coding
GETTING A FEEL OF THE DATA
J. Mark Bertrand
Open coding
 First level of conceptual engagement with the data
 Involves assigning substantive codes to instances of data.
 Codes should not merely describe the data – they
correspond to more abstract categories of which the data
are indicators.
 Initially, codes should be “detailed, specific and
numerous” (Gilbert, 2008, p. 87)
 The purpose of open coding is to open up the
theoretical possibilities that are suggested by the data.
Introduction to Grouned Theory (Analysis)
Open coding
 Break the data into cognitively manageable segments.
 Natural breaks in the data can be helpful, as they frequently denote
shifts in topic.
 Explore the segments for ideas that they might contain.
 Read the data multiple times (phrase-by-phrase; sentence-by-sentence,
entire text)
 Be on the look out for ‘rich’ moments, which will have to be micro-
analysed
 Work analytically, nor descriptively.
 There can be multiple codes assigned to each data segment.
 Record your thoughts in memos.
 Assign names to the ideas you have identified.
 These may be suggested by the text (in vivo) or the literature.
In-depth engagement with
the data
 To avoid shallow or uninteresting findings, ‘interrogate’ the data:
 Who? (Who is involved? In what capacity?)
 What? (What was the event? What were the consequences?)
 When? (At what point in time? How often? Before and after what? At
what rate? For how long?)
 Where?
 Why? (What was the proximal cause? What was the distal cause?
What was the intention? How were causes and intentions perceived?)
 How? (How much? How many? With what instrument? With what
strategy? With what feeling?)
1 My formal language education began at age 10 in secondary school when I started having
2 English lessons. It was only much later that I realized my history of being taught had already
3 started much earlier. Though there was no systematic teaching my nursery and primary
4 school teachers used to play a lot of easy English games and sing English songs with us. I did
5 not learn grammar, writing or talking that way but it helped me develop a feeling for the
6 sound and rhythm of the language. Furthermore, as my parents owned a hostel that was
7 being frequented by a lot of foreign travellers I grew up in an environment where a lot of
8 languages were used. For me, different languages were never something isolated and
9 distant but part of my everyday life.
Introduction to Grouned Theory (Analysis)
Keep comparing!
 Constant comparison: Compare instantiations of each
code / category in the data. How is each code / category
manifested in each case? Consider revising categories
(splitting, merging or renaming)
 Theoretical comparison: Think about the abstract
properties of each category. Do you feel that you know
enough about the category? Should you generate more
data about it? Do other possibilities suggest themselves?
Reflexivity
THINKING ABOUT THE RESEARCHER
Creative Ignition
Discussion questions
Compare your codes with a partner.
 To what extent do your codes overlap?
 What are some salient differences?
 How might we account for these differences?
“
”
How does it make a difference
that it is me (rather than
someone else) engaging with
the data?
Beliefs
Emotions
Past experiences
Research interests
Thank you for your
participation!
ACHILLEFS.KOSTOULAS@UNI-GRAZ.AT

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Introduction to Grouned Theory (Analysis)

  • 1. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Introduction to Grounded Theory Analysis Achilleas Kostoulas, PhD
  • 2. Objectives of this workshop By the end of this workshop, you…  … will be familiar with the basic principles and procedures of Grounded Theory analysis.  … will understand the procedures used in open coding  … will have had practical experience applying the procedures used in open coding.  … will have reflected on the question of reflexivity.
  • 3. Structure of this workshop
  • 4. Overview AIMS, PRINCIPLES & PROCEDURES RobertG NL @ Flickr
  • 5. What is Grounded Theory?  Grounded Theory is an inductive, theory-generating approach to conducting research.  It is a method (not a theory!)  It involves systematic, rigorous engagement with the data, following specific procedures, and it aims to generate a theoretical understanding of some phenomenon.  This understanding should be sufficiently abstract, so that it is theoretically useful, but must remain connected to the data from which it was derived.
  • 6. Key publications 1967 •Glaser, B. & Strauss, A. (1967). Discovery of Grounded Theory. Chicago, IL: Aldine. 1978 •Strauss, A. (1978). Theoretical Sensitivity. Mill Valley, CA: The Sociology Press. 1987 •Strauss, A. (1987). Qualitative Analysis for Social Scientists. Cambridge: CUP. 1990 •Strauss, A. & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures & Techniques. Thousand Oaks, CA: SAGE. 1992 •Glaser, B. (1992). Emergence vs. Forcing: Basics of Grounded Theory Analyses. Mill Valley, CA: The Sociology Press. 2006 •Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Thousand Oaks, CA: SAGE.
  • 7. Developing a theory Theoretical Sampling Constant comparison Constant comparison Constant comparisonResearch problem Theory Case Case Case Image credit: Karina Fernandez
  • 8. Procedures of Grounded Theory analysis  Open coding: involves ‘breaking open’ the data, and generating a (relatively large) number of theoretical categories.  Axial coding: (or categorical coding) involves making connections between the previously identified categories.  Selective coding: involves identifying a core theoretical category and coding data with reference to it. Open coding Axial Coding Selective coding
  • 9. “ ” The published word is not the final one, but only a pause in the never- ending process of generating theory. Glaser & Strauss (1967, p. 40)
  • 10. Open coding GETTING A FEEL OF THE DATA J. Mark Bertrand
  • 11. Open coding  First level of conceptual engagement with the data  Involves assigning substantive codes to instances of data.  Codes should not merely describe the data – they correspond to more abstract categories of which the data are indicators.  Initially, codes should be “detailed, specific and numerous” (Gilbert, 2008, p. 87)  The purpose of open coding is to open up the theoretical possibilities that are suggested by the data.
  • 13. Open coding  Break the data into cognitively manageable segments.  Natural breaks in the data can be helpful, as they frequently denote shifts in topic.  Explore the segments for ideas that they might contain.  Read the data multiple times (phrase-by-phrase; sentence-by-sentence, entire text)  Be on the look out for ‘rich’ moments, which will have to be micro- analysed  Work analytically, nor descriptively.  There can be multiple codes assigned to each data segment.  Record your thoughts in memos.  Assign names to the ideas you have identified.  These may be suggested by the text (in vivo) or the literature.
  • 14. In-depth engagement with the data  To avoid shallow or uninteresting findings, ‘interrogate’ the data:  Who? (Who is involved? In what capacity?)  What? (What was the event? What were the consequences?)  When? (At what point in time? How often? Before and after what? At what rate? For how long?)  Where?  Why? (What was the proximal cause? What was the distal cause? What was the intention? How were causes and intentions perceived?)  How? (How much? How many? With what instrument? With what strategy? With what feeling?)
  • 15. 1 My formal language education began at age 10 in secondary school when I started having 2 English lessons. It was only much later that I realized my history of being taught had already 3 started much earlier. Though there was no systematic teaching my nursery and primary 4 school teachers used to play a lot of easy English games and sing English songs with us. I did 5 not learn grammar, writing or talking that way but it helped me develop a feeling for the 6 sound and rhythm of the language. Furthermore, as my parents owned a hostel that was 7 being frequented by a lot of foreign travellers I grew up in an environment where a lot of 8 languages were used. For me, different languages were never something isolated and 9 distant but part of my everyday life.
  • 17. Keep comparing!  Constant comparison: Compare instantiations of each code / category in the data. How is each code / category manifested in each case? Consider revising categories (splitting, merging or renaming)  Theoretical comparison: Think about the abstract properties of each category. Do you feel that you know enough about the category? Should you generate more data about it? Do other possibilities suggest themselves?
  • 18. Reflexivity THINKING ABOUT THE RESEARCHER Creative Ignition
  • 19. Discussion questions Compare your codes with a partner.  To what extent do your codes overlap?  What are some salient differences?  How might we account for these differences?
  • 20. “ ” How does it make a difference that it is me (rather than someone else) engaging with the data? Beliefs Emotions Past experiences Research interests
  • 21. Thank you for your participation! ACHILLEFS.KOSTOULAS@UNI-GRAZ.AT