SlideShare a Scribd company logo
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Introducing
Grounded
Theory
Objectives of this workshop
By the end of this workshop, you…
 … will be familiar with the basic principles of Grounded
Theory.
 … will understand the procedures used in Grounded
Theory.
 … will have had practical experience applying the
procedures used in Grounded Theory.
 … will have reflected on the uses and limitations of
Grounded Theory in relation to your own research needs.
Structure of this workshop
 What is Grounded Theory?
 Overview, Aims, Origins
 Theoretical underpinnings
 Processes and procedures
 Doing Grounded Theory research (I)
 Getting a feel of the data
 Theoretical sampling
 Doing Grounded Theory research (II)
 Making sense through writing
 Putting it all together
 Building a theory
 Using Grounded Theory in your own work
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
What is
Grounded
Theory?
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Overview, Aims & Origins
What is Grounded Theory?
 Grounded Theory is an inductive, theory-generating
approach to conducting research.
 It is a method (not a theory!)
 It involves a systematic, rigorous engagement with the
data, following specific procedures, and it aims to
generate a central theoretical notion (a core category).
 This core category should be sufficiently abstract, so that
it is theoretically useful, but must remain connected to the
data from which it was derived.
The founding fathers of
Grounded Theory
Barney G.
Glaser
(1930 - )
 PhD in Sociology
(U. of Columbia)
 Supervised by Paul
Lazarsfeld and Robert K. Merton
 Quantitative background
 Influenced by Critical Rationality
(Popper)
Anselm S.
Strauss
(1916-1996)
 PhD in Sociology
(U. of Chicago)
 Supervised by Herbert Blumer
 Qualitative background
 Influenced by symbolic
interactionism & pragmatism
Image credits: Wikipedia (L) and UCSF (R)
Key publications
1967
•Glaser, B. & Strauss, A. (1967). Discovery of Grounded Theory. Chicago, IL: Aldine.
1978
•Strauss, A. (1978). Theoretical Sensitivity. Mill Valley, CA: The Sociology Press.
1987
•Strauss, A. (1987). Qualitative Analysis for Social Scientists. Cambridge: CUP.
1990
•Strauss, A. & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures & Techniques. Thousand
Oaks, CA: SAGE.
1992
•Glaser, B. (1992). Emergence vs. Forcing: Basics of Grounded Theory Analyses. Mill Valley, CA: The Sociology Press.
2006
•Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Thousand Oaks, CA:
SAGE.
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Theoretical Underpinnings
Ontological assumptions
 Mental representations correspond to actual entities in
the ‘real world’.
 The object of scientific investigation is the mental
representations, rather than the real world entities.
 Events result from the complex, and sometimes
unpredictable, interaction of multiple factors.
 “We believe that it is important to capture as much of this
complexity in our research as possible, at the same time
knowing that capturing it all is virtually impossible”
(Corbin & Strauss, 2008, p. 8).
Epistemological grounding
Principles
 Bottom-up theory generation
 Synthetic approach (theoretically sensible synthesis of
multiple data sources, esp. interviews and observations)
 Theoretical sensitivity
 Sampling strategy driven by needs of theory generation
(theoretical sampling)
 Three-step coding process, leading to the development of
a theory
 End point  Theoretical saturation
“
”
The published word is not the final
one, but only a pause in the never-
ending process of generating
theory.
Glaser & Strauss (1967, p. 40)
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Processes & Procedures
Formulating a research
problem
 Possible origins:
 Suggested by institutional research priorities
 Derived from the literature
 Derived from experience
 Emergent from prior research
 Operationalised in the form of a research question:
 Delimits the research domain
 Suggests research methods
Data generation AND
analysis
Coding
(open, axial,
selective)
Memoing
Theoretical
sampling
Developing a theory
Theoretical
Sampling
Constant
comparison
Constant
comparison
Constant comparisonResearch problem
Theory
Case
Case
Case
Image credit: Karina Fernandez
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Doing
Grounded
Theory (1)
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Open coding
GETTING A FEEL OF THE DATA
Open coding
 First level of conceptual engagement with the data
 Involves assigning substantive codes to instances of data.
 Codes should not merely describe the data – they
correspond to more abstract categories of which the data
are indicators.
 Initially, codes should be “detailed, specific and
numerous” (Gilbert, 2008, p. 87)
 The purpose of open coding is to open up the
theoretical possibilities that are suggested by the data.
Introducing grounded theory
Open coding
 Break the data into cognitively manageable segments.
 Natural breaks in the data can be helpful, as they frequently denote
shifts in topic.
 Explore the segments for ideas that they might contain.
 Read the data multiple times (phrase-by-phrase; sentence-by-sentence,
entire text)
 Be on the look out for ‘rich’ moments, which will have to be micro-
analysed
 Work analytically, nor descriptively.
 There can be multiple codes assigned to each data segment.
 Record your thoughts in memos.
 Assign names to the ideas you have identified.
 These may be suggested by the text (in vivo) or the literature.
Theoretical sensitivity
 Interplay between data and the ‘prepared mind’ (Corbin &
Strauss, 2008, p. 33) of the researcher, which leads to the
assignment of categories to the data
 Theoretical sensitivity can be developed through:
 Engagement with the literature
 Experience
 Prior research
 “Forcing the researcher’s ideas on data is more likely to
happen when the researcher ignores the relevance of self in
the interpretation process” (Corbin & Strauss, 2008, p. 33)
In-depth engagement with
the data
 To avoid shallow and uninteresting findings, ‘interrogate’
the data:
 Who? (Who is involved? In what capacity?)
 What? (What was the event? What were the consequences?)
 When? (At what point in time? How often? Before and after
what? At what rate? For how long?)
 Where?
 Why? (What was the proximal cause? What was the distal
cause? What was the intention? How were causes and
intentions perceived?)
 How? (How much? How many? With what instrument? With
what strategy? With what feeling?)
Keep comparing!
 Constant comparison: Compare instantiations of each
code / category in the data. How is each code / category
manifested in each case? Consider revising categories
(splitting, merging or renaming)
 Theoretical comparison: Think about the abstract
properties of each category. Do you feel that you know
enough about the category? Should you generate more
data about it? Do other possibilities suggest themselves?
Introducing grounded theory
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Theoretical sampling
GENERATING THE DATA
Alternating Sampling and
Analysis
 In Grounded Theory research, sampling is ‘responsive to
the data, rather than established before the research
begins’ (Corbin & Strauss, 2008, p. 144)
Sampling
Anal
ysis
Sam
pling
Anal
ysis
Theoretical
saturation
How much sampling is
enough?
 Ideally, sampling stops when theoretical saturation has
been attained (: when additional data do not offer any
more new insights).
 Pragmatically, sampling is likely to be constrained by
deadlines or budget limitations. In such a case, the
limitations of the study will have to be explicitly
acknowledged.
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Doing
Grounded
Theory (2)
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Memoing
Making sense of the data through writing
What are memos?
 Notes made during the coding process.
 These are made spontaneously (‘stop & memo’) and
systematically (e.g., at the end of each coding session)
 Their length varies, but typically they are shorter and
simpler in the early coding stages, and increase in length
and complexity as coding progresses.
 Types of memos:
 Analytical / Theoretical
 Methodological
 Reflexive
Why memo?
 Memos serve as a repository of analytical ideas
 Memo writing forces the researcher to reflect on the data.
 Memo writing can help to spot future directions for
theoretical sampling; or alternatively they may indicate
that saturation is imminent.
Memos: Tips & Tricks
 Always date memos
 Use descriptive headings
 Devise a coding system to archive / retrieve memos
 When including raw data in the memos, use references to
facilitate retrieval.
 Memos are ‘living documents’: they can be updated,
merged or divided as our understanding evolves.
 Even if you do not use CAQDAS, applications such as
Evernote can facilitate memo writing and retrieval. (but
consider the ethical implications of storing data on the
cloud!)
Introducing grounded theory
Introducing grounded theory
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Axial Coding
Putting the data together in categories
What is axial coding?
 Axial (or categorical) coding involves identifying
connections between two or more previously defined
codes.
 Codes can be brought together:
 As constituents of a larger category
 As steps of a process or timeline
 As elements of causal relationships
 …
 The distinction between ‘open’ and ‘axial’ coding is, to an
extent, artificial, but serves explanatory purposes.
Analytical processes
 Elaborate categories that are poorly developed
 Review categories / axes for consistency and logic. Revise
or discard categories that are not logically consistent.
Introducing grounded theory
Global
Local
School
Teachers
Learners Director
Lang
uage
Exams
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Selective Coding
Building a theory
What is selective coding?
 The aim of Grounded Theory is to reach a central
category.
 Selective coding involves revisiting the data and
(re)coding them with reference to the core category
Criteria for choosing a
central category
 Most major categories should be able to be made
subordinate to it.
 There should be indicators of the central category present
in (almost) all the cases.
 The category should emerge from the data rather than be
imposed onto them.
 Ideally, the category should allow scope for the
development of more general theory.
 The category should have ‘depth’: by connecting it to
other categories its explanatory power should be
augmented.
(Strauss, 1987, p. 36)
Introducing grounded theory
Introducing grounded theory
KARL-FRANZENS-UNIVERSITÄT GRAZ
UNIVERSITY OF GRAZ
Using GT in
your own work

More Related Content

PPTX
Grounded Theory
PPTX
Grounded Theory
PPSX
Grounded theory
PPT
Grounded Theory
PPT
10 - qualitative research data collection ( Dr. Abdullah Al-Beraidi - Dr. Ib...
PPSX
Chapter 2 incorporating theory and conducting literature search and review
PDF
Grounded theory
PPT
615900072
Grounded Theory
Grounded Theory
Grounded theory
Grounded Theory
10 - qualitative research data collection ( Dr. Abdullah Al-Beraidi - Dr. Ib...
Chapter 2 incorporating theory and conducting literature search and review
Grounded theory
615900072

What's hot (20)

PDF
Tony Bryant Gt June 2009
PPT
9 - explaining tools build up in qualitative research ( Dr. Abdullah Al-Berai...
PPT
11 - qualitative research data analysis ( Dr. Abdullah Al-Beraidi - Dr. Ibrah...
PPTX
Ch 1 research introduciton
PDF
Scientific software engineering methods and their validity
PDF
Case studies in industry - fundamentals and lessons learnt
PPT
Grounded theory tropf
PPT
Grounded theory new
PPTX
Research paradigm
PPT
Chapter30
PDF
Sementic nets
PPT
Grounded Theory
PDF
Introduction to Technical Paper Writing
PDF
An Introduction into Philosophy of Science for Software Engineers
PDF
Lesson 19
DOC
Presentation on Machine Learning and Data Mining
PPTX
Theoretical and conceptual framework
PDF
استخدام قاعدة المعلومات pubmed
PDF
التطبيق العملي لمهارات الكتابة العلمية
PPT
What theory is not, theorizing is
Tony Bryant Gt June 2009
9 - explaining tools build up in qualitative research ( Dr. Abdullah Al-Berai...
11 - qualitative research data analysis ( Dr. Abdullah Al-Beraidi - Dr. Ibrah...
Ch 1 research introduciton
Scientific software engineering methods and their validity
Case studies in industry - fundamentals and lessons learnt
Grounded theory tropf
Grounded theory new
Research paradigm
Chapter30
Sementic nets
Grounded Theory
Introduction to Technical Paper Writing
An Introduction into Philosophy of Science for Software Engineers
Lesson 19
Presentation on Machine Learning and Data Mining
Theoretical and conceptual framework
استخدام قاعدة المعلومات pubmed
التطبيق العملي لمهارات الكتابة العلمية
What theory is not, theorizing is
Ad

Similar to Introducing grounded theory (20)

PPTX
Introduction to Grouned Theory (Analysis)
PPT
Merriam ch 8 5.26.10
PPT
what is Grounded Theory Method
PPT
Lecture 6 qualitative data analysis
PPTX
Coding qualitative data for non-researchers
PPTX
Grounded Theory , qualitative research
PPSX
Chapter 5 case study
PPT
Nurs 508 ass i, pls grounded theory
PPT
Grounded theory
PDF
Grounded Theory: an Introduction (updated Jan 2011)
PPTX
Qualitative data analysis
PPTX
Metopen Armiya.pptx
PPT
Qualitative Data Analysis for Begginers.
DOCX
Research 2
PDF
Research Methods in Computer Science and Software Engineering
PPT
Grounded Theory
PPSX
Presentación pavel
PPSX
Case study jackeline oviedo
Introduction to Grouned Theory (Analysis)
Merriam ch 8 5.26.10
what is Grounded Theory Method
Lecture 6 qualitative data analysis
Coding qualitative data for non-researchers
Grounded Theory , qualitative research
Chapter 5 case study
Nurs 508 ass i, pls grounded theory
Grounded theory
Grounded Theory: an Introduction (updated Jan 2011)
Qualitative data analysis
Metopen Armiya.pptx
Qualitative Data Analysis for Begginers.
Research 2
Research Methods in Computer Science and Software Engineering
Grounded Theory
Presentación pavel
Case study jackeline oviedo
Ad

More from Achilleas Kostoulas (20)

PPTX
The ecologies of language education
PPTX
The ecologies of language education
PDF
Michelioudakis2019
PPTX
VassilakiGanaSelimis2019
PDF
Ιδεολογία και Γλωσσική Αξιολόγηση: Η Περίπτωση των Πανελληνίων Εξετάσεων
PPT
Από τον εθνικό στο μετα-εθνικό λόγο: προβλήματα και προβληματισμοί
PPTX
Έμφυλα στερεότυπα και γλωσσικές αναπαραστάσεις στις ταινίες "Πριγκίπισσες" τη...
PPTX
Ιδεολογικοί Μηχανισμοί Προτυποποίησης
PPTX
Statistics for second language educators
PPTX
Surviving and Thriving in the Language Classroom
PPTX
Understanding peer review
PPT
Motivation in Second Language Acquisition
PPTX
Applied linguistics lecture7
PPTX
English in the world 2
PPTX
English in the world 1
PPT
Applied linguistics: Assessment for language teachers
PPTX
Understanding resilience in language teaching
PPTX
Teacher resilience at a time of transition
PDF
Exploring practice through classroom-based research
PPTX
Researching Multilingually (slideshare, expanded)
The ecologies of language education
The ecologies of language education
Michelioudakis2019
VassilakiGanaSelimis2019
Ιδεολογία και Γλωσσική Αξιολόγηση: Η Περίπτωση των Πανελληνίων Εξετάσεων
Από τον εθνικό στο μετα-εθνικό λόγο: προβλήματα και προβληματισμοί
Έμφυλα στερεότυπα και γλωσσικές αναπαραστάσεις στις ταινίες "Πριγκίπισσες" τη...
Ιδεολογικοί Μηχανισμοί Προτυποποίησης
Statistics for second language educators
Surviving and Thriving in the Language Classroom
Understanding peer review
Motivation in Second Language Acquisition
Applied linguistics lecture7
English in the world 2
English in the world 1
Applied linguistics: Assessment for language teachers
Understanding resilience in language teaching
Teacher resilience at a time of transition
Exploring practice through classroom-based research
Researching Multilingually (slideshare, expanded)

Recently uploaded (20)

PDF
Module 4: Burden of Disease Tutorial Slides S2 2025
PDF
RTP_AR_KS1_Tutor's Guide_English [FOR REPRODUCTION].pdf
PPTX
Pharmacology of Heart Failure /Pharmacotherapy of CHF
DOC
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
PDF
Microbial disease of the cardiovascular and lymphatic systems
PDF
FourierSeries-QuestionsWithAnswers(Part-A).pdf
PDF
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
PPTX
human mycosis Human fungal infections are called human mycosis..pptx
PDF
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
PDF
A GUIDE TO GENETICS FOR UNDERGRADUATE MEDICAL STUDENTS
PDF
O7-L3 Supply Chain Operations - ICLT Program
PDF
2.FourierTransform-ShortQuestionswithAnswers.pdf
PPTX
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
PDF
RMMM.pdf make it easy to upload and study
PDF
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
PPTX
Cell Types and Its function , kingdom of life
PDF
Anesthesia in Laparoscopic Surgery in India
PDF
O5-L3 Freight Transport Ops (International) V1.pdf
PDF
Trump Administration's workforce development strategy
PPTX
Final Presentation General Medicine 03-08-2024.pptx
Module 4: Burden of Disease Tutorial Slides S2 2025
RTP_AR_KS1_Tutor's Guide_English [FOR REPRODUCTION].pdf
Pharmacology of Heart Failure /Pharmacotherapy of CHF
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
Microbial disease of the cardiovascular and lymphatic systems
FourierSeries-QuestionsWithAnswers(Part-A).pdf
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
human mycosis Human fungal infections are called human mycosis..pptx
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
A GUIDE TO GENETICS FOR UNDERGRADUATE MEDICAL STUDENTS
O7-L3 Supply Chain Operations - ICLT Program
2.FourierTransform-ShortQuestionswithAnswers.pdf
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
RMMM.pdf make it easy to upload and study
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
Cell Types and Its function , kingdom of life
Anesthesia in Laparoscopic Surgery in India
O5-L3 Freight Transport Ops (International) V1.pdf
Trump Administration's workforce development strategy
Final Presentation General Medicine 03-08-2024.pptx

Introducing grounded theory

  • 1. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Introducing Grounded Theory
  • 2. Objectives of this workshop By the end of this workshop, you…  … will be familiar with the basic principles of Grounded Theory.  … will understand the procedures used in Grounded Theory.  … will have had practical experience applying the procedures used in Grounded Theory.  … will have reflected on the uses and limitations of Grounded Theory in relation to your own research needs.
  • 3. Structure of this workshop  What is Grounded Theory?  Overview, Aims, Origins  Theoretical underpinnings  Processes and procedures  Doing Grounded Theory research (I)  Getting a feel of the data  Theoretical sampling  Doing Grounded Theory research (II)  Making sense through writing  Putting it all together  Building a theory  Using Grounded Theory in your own work
  • 4. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ What is Grounded Theory?
  • 5. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Overview, Aims & Origins
  • 6. What is Grounded Theory?  Grounded Theory is an inductive, theory-generating approach to conducting research.  It is a method (not a theory!)  It involves a systematic, rigorous engagement with the data, following specific procedures, and it aims to generate a central theoretical notion (a core category).  This core category should be sufficiently abstract, so that it is theoretically useful, but must remain connected to the data from which it was derived.
  • 7. The founding fathers of Grounded Theory Barney G. Glaser (1930 - )  PhD in Sociology (U. of Columbia)  Supervised by Paul Lazarsfeld and Robert K. Merton  Quantitative background  Influenced by Critical Rationality (Popper) Anselm S. Strauss (1916-1996)  PhD in Sociology (U. of Chicago)  Supervised by Herbert Blumer  Qualitative background  Influenced by symbolic interactionism & pragmatism Image credits: Wikipedia (L) and UCSF (R)
  • 8. Key publications 1967 •Glaser, B. & Strauss, A. (1967). Discovery of Grounded Theory. Chicago, IL: Aldine. 1978 •Strauss, A. (1978). Theoretical Sensitivity. Mill Valley, CA: The Sociology Press. 1987 •Strauss, A. (1987). Qualitative Analysis for Social Scientists. Cambridge: CUP. 1990 •Strauss, A. & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures & Techniques. Thousand Oaks, CA: SAGE. 1992 •Glaser, B. (1992). Emergence vs. Forcing: Basics of Grounded Theory Analyses. Mill Valley, CA: The Sociology Press. 2006 •Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Thousand Oaks, CA: SAGE.
  • 9. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Theoretical Underpinnings
  • 10. Ontological assumptions  Mental representations correspond to actual entities in the ‘real world’.  The object of scientific investigation is the mental representations, rather than the real world entities.  Events result from the complex, and sometimes unpredictable, interaction of multiple factors.  “We believe that it is important to capture as much of this complexity in our research as possible, at the same time knowing that capturing it all is virtually impossible” (Corbin & Strauss, 2008, p. 8).
  • 12. Principles  Bottom-up theory generation  Synthetic approach (theoretically sensible synthesis of multiple data sources, esp. interviews and observations)  Theoretical sensitivity  Sampling strategy driven by needs of theory generation (theoretical sampling)  Three-step coding process, leading to the development of a theory  End point  Theoretical saturation
  • 13. “ ” The published word is not the final one, but only a pause in the never- ending process of generating theory. Glaser & Strauss (1967, p. 40)
  • 14. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Processes & Procedures
  • 15. Formulating a research problem  Possible origins:  Suggested by institutional research priorities  Derived from the literature  Derived from experience  Emergent from prior research  Operationalised in the form of a research question:  Delimits the research domain  Suggests research methods
  • 16. Data generation AND analysis Coding (open, axial, selective) Memoing Theoretical sampling
  • 17. Developing a theory Theoretical Sampling Constant comparison Constant comparison Constant comparisonResearch problem Theory Case Case Case Image credit: Karina Fernandez
  • 18. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Doing Grounded Theory (1)
  • 19. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Open coding GETTING A FEEL OF THE DATA
  • 20. Open coding  First level of conceptual engagement with the data  Involves assigning substantive codes to instances of data.  Codes should not merely describe the data – they correspond to more abstract categories of which the data are indicators.  Initially, codes should be “detailed, specific and numerous” (Gilbert, 2008, p. 87)  The purpose of open coding is to open up the theoretical possibilities that are suggested by the data.
  • 22. Open coding  Break the data into cognitively manageable segments.  Natural breaks in the data can be helpful, as they frequently denote shifts in topic.  Explore the segments for ideas that they might contain.  Read the data multiple times (phrase-by-phrase; sentence-by-sentence, entire text)  Be on the look out for ‘rich’ moments, which will have to be micro- analysed  Work analytically, nor descriptively.  There can be multiple codes assigned to each data segment.  Record your thoughts in memos.  Assign names to the ideas you have identified.  These may be suggested by the text (in vivo) or the literature.
  • 23. Theoretical sensitivity  Interplay between data and the ‘prepared mind’ (Corbin & Strauss, 2008, p. 33) of the researcher, which leads to the assignment of categories to the data  Theoretical sensitivity can be developed through:  Engagement with the literature  Experience  Prior research  “Forcing the researcher’s ideas on data is more likely to happen when the researcher ignores the relevance of self in the interpretation process” (Corbin & Strauss, 2008, p. 33)
  • 24. In-depth engagement with the data  To avoid shallow and uninteresting findings, ‘interrogate’ the data:  Who? (Who is involved? In what capacity?)  What? (What was the event? What were the consequences?)  When? (At what point in time? How often? Before and after what? At what rate? For how long?)  Where?  Why? (What was the proximal cause? What was the distal cause? What was the intention? How were causes and intentions perceived?)  How? (How much? How many? With what instrument? With what strategy? With what feeling?)
  • 25. Keep comparing!  Constant comparison: Compare instantiations of each code / category in the data. How is each code / category manifested in each case? Consider revising categories (splitting, merging or renaming)  Theoretical comparison: Think about the abstract properties of each category. Do you feel that you know enough about the category? Should you generate more data about it? Do other possibilities suggest themselves?
  • 27. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Theoretical sampling GENERATING THE DATA
  • 28. Alternating Sampling and Analysis  In Grounded Theory research, sampling is ‘responsive to the data, rather than established before the research begins’ (Corbin & Strauss, 2008, p. 144) Sampling Anal ysis Sam pling Anal ysis Theoretical saturation
  • 29. How much sampling is enough?  Ideally, sampling stops when theoretical saturation has been attained (: when additional data do not offer any more new insights).  Pragmatically, sampling is likely to be constrained by deadlines or budget limitations. In such a case, the limitations of the study will have to be explicitly acknowledged.
  • 30. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Doing Grounded Theory (2)
  • 31. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Memoing Making sense of the data through writing
  • 32. What are memos?  Notes made during the coding process.  These are made spontaneously (‘stop & memo’) and systematically (e.g., at the end of each coding session)  Their length varies, but typically they are shorter and simpler in the early coding stages, and increase in length and complexity as coding progresses.  Types of memos:  Analytical / Theoretical  Methodological  Reflexive
  • 33. Why memo?  Memos serve as a repository of analytical ideas  Memo writing forces the researcher to reflect on the data.  Memo writing can help to spot future directions for theoretical sampling; or alternatively they may indicate that saturation is imminent.
  • 34. Memos: Tips & Tricks  Always date memos  Use descriptive headings  Devise a coding system to archive / retrieve memos  When including raw data in the memos, use references to facilitate retrieval.  Memos are ‘living documents’: they can be updated, merged or divided as our understanding evolves.  Even if you do not use CAQDAS, applications such as Evernote can facilitate memo writing and retrieval. (but consider the ethical implications of storing data on the cloud!)
  • 37. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Axial Coding Putting the data together in categories
  • 38. What is axial coding?  Axial (or categorical) coding involves identifying connections between two or more previously defined codes.  Codes can be brought together:  As constituents of a larger category  As steps of a process or timeline  As elements of causal relationships  …  The distinction between ‘open’ and ‘axial’ coding is, to an extent, artificial, but serves explanatory purposes.
  • 39. Analytical processes  Elaborate categories that are poorly developed  Review categories / axes for consistency and logic. Revise or discard categories that are not logically consistent.
  • 42. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Selective Coding Building a theory
  • 43. What is selective coding?  The aim of Grounded Theory is to reach a central category.  Selective coding involves revisiting the data and (re)coding them with reference to the core category
  • 44. Criteria for choosing a central category  Most major categories should be able to be made subordinate to it.  There should be indicators of the central category present in (almost) all the cases.  The category should emerge from the data rather than be imposed onto them.  Ideally, the category should allow scope for the development of more general theory.  The category should have ‘depth’: by connecting it to other categories its explanatory power should be augmented. (Strauss, 1987, p. 36)
  • 47. KARL-FRANZENS-UNIVERSITÄT GRAZ UNIVERSITY OF GRAZ Using GT in your own work