Introduction to Interactive Communication, fall 2011
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The document provides an overview and agenda for an interactive communication course taking place from October 14 to December 10, 2011. The course will introduce students to how digital technology challenges traditional business and communication models. It will consist of 8 assignments, feedback, and 10 hours per week of self-study. Students will communicate through Ning, YouTube, and other channels. The final exam will involve developing a digital marketing campaign for 2012, defining the audience, strategy, and overcoming challenges. To get started, students are instructed to register on the course Ning site and submit their first assignment by October 21st.
Introduction to Interactive Communication, fall 2011
- 1. Interactive Communication BERGHS, Oct 14 - Dec 10 2011
- 2. Agenda • 1 PM - 1.30 PM Introduction to the course and practical information • 1.30 PM - 3.30 PM A brave, disruptive world • 3.30 PM - 4 PM First assignment, questions & wrap up
- 4. What am I to you?
- 5. What am I to you?
- 6. What am I to you?
- 7. 1996…ish
- 9. Age Avatar 6
- 10. My expectations
- 11. My expectations
- 12. My expectations
- 13. My expectations
- 14. My expectations • take a look outside your comfort zone
- 15. My expectations • take a look outside your comfort zone • do not judge a question as stupid
- 16. My expectations • take a look outside your comfort zone • do not judge a question as stupid • tell me your needs and expectations
- 17. …what about you?
- 18. …what about you? • Create a short video presentation.
- 19. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there)
- 20. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are
- 21. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like
- 22. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do
- 23. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations
- 24. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations • Decide whether it should be private or not
- 25. The course - what? “Provide the students with basic understanding of how digital challenges our way of doing business, building brands and communicating. The student will have insights on how digital can be used to meet new market challenges and turn them into benefits for the modern marketer.”
- 26. The course - how?
- 27. The course - how? • 8 assignments offering intensive practice
- 28. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor
- 29. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature
- 30. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week
- 31. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week • Digital. Physical presence not required.
- 32. The course - where? • The course is implemented in a way that lets you as an attendee experience services and technology commonly used in digital media today. This will give you a more efficient digital experience by itself and give new perspectives on new ways to collaborate with others.
- 33. Ning
- 34. Overview Week Topic Assignment Deadline Feedback 1 Users and personas 14 October 21 October 23 October Digital logics and 2 21 October 28 October 30 October new currencies 3 Measuring success 28 October 4 November 6 November 4 Distributed presence 4 November 11 November 13 November Content and digital 5 11 November 18 November 20 November PR 6 Digital strategy 18 November 25 November 27 November Activating your 7 25 November 2 December 4 December solution 8 Final exam 2 December 10 December 10 December
- 35. How to submit you stuff
- 36. How to submit you stuff • Blog post on Ning
- 37. How to submit you stuff • Blog post on Ning • Attachment of files is possible
- 38. How to submit you stuff • Blog post on Ning • Attachment of files is possible • Need for privacy? Let me know!
- 39. Communication
- 40. Communication • Ning
- 41. Communication • Ning • Youtube
- 42. Communication • Ning • Youtube • Twitter
- 43. Communication • Ning • Youtube • Twitter • Google+
- 44. Communication • Ning • Youtube • Twitter • Google+ • Facebook
- 45. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail
- 46. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail • Skype
- 47. !
- 48. Final exam: The digital-driven campaign
- 49. Final exam: The digital-driven campaign • Who is your audience and what are their needs?
- 50. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services?
- 51. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012)?
- 52. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
- 53. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
- 54. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy?
- 55. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy? • What are your biggest challenges and how will you overcome them?
- 56. To do-list
- 57. To do-list • Register at http://berghsicfall2011.ning.com
- 58. To do-list • Register at http://berghsicfall2011.ning.com • Make a presentation video
- 59. To do-list • Register at http://berghsicfall2011.ning.com • Make a presentation video • Read the first assignment
- 60. To do-list • Register at http://berghsicfall2011.ning.com • Make a presentation video • Read the first assignment • Submit by October 21st
- 61. Questions?
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