Introduction to Interactive Communication
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The document outlines an agenda for an interactive communication course taking place from October 12 to December 8, 2012. The course will introduce students to how the digital world challenges traditional business and communication practices. It will consist of 8 assignments with feedback, as well as self-study, and be conducted fully online. Students will submit assignments via blog posts and other digital channels, and receive feedback on their work. The goal is for students to understand how to leverage digital tools and strategies in their marketing.
Introduction to Interactive Communication
- 1. Interactive Communication BERGHS, October 12 - December 8 2012
- 2. Agenda • 2 p.m. - 2.30 p.m. Introduction to the course and practical information • 2.30 p.m. - 4.30 p.m. A brave, disruptive world • 4.30 p.m. - 4.45 p.m. First assignment, questions & wrap up
- 4. What am I to you?
- 5. What am I to you?
- 6. What am I to you?
- 7. 1996…ish
- 9. Age Avatar 6
- 10. My expectations
- 11. My expectations • take a look outside your comfort zone
- 12. My expectations • take a look outside your comfort zone • do not judge your (unasked) question as stupid
- 13. My expectations • take a look outside your comfort zone • do not judge your (unasked) question as stupid • tell me your needs and expectations
- 14. …what about you?
- 15. …what about you? • Create a short video presentation.
- 16. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there)
- 17. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are
- 18. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like
- 19. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do
- 20. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations
- 21. …what about you? • Create a short video presentation. • Upload it to Youtube (or record it there) • Who you are • What you like • What you do • Your expectations • You decide whether it should be private or not
- 22. The course - what? “Provide the students with basic understanding of how digital challenges our way of doing business, building brands and communicating. The student will have insights on how digital can be used to meet new market challenges and turn them into benefits for the modern marketer.”
- 23. The course - how?
- 24. The course - how? • 8 assignments offering intensive practice
- 25. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor
- 26. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature
- 27. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week
- 28. The course - how? • 8 assignments offering intensive practice • 8 detailed feedbacks from course tutor • Course literature • Self study about 10 hours per week • Digital. Physical presence not required.
- 29. The course - where? • The course is implemented in a way that lets you as an attendee experience services, social networks and technology. This will give you a more efficient digital experience by itself and give new perspectives on new ways to collaborate with others.
- 30. Ning
- 31. Overview Week Topic Assignment Deadline Feedback 1 Users and personas October 12 October 19 October 22 Digital logics and 2 October 19 October 26 October 29 new currencies 3 Measuring success October 26 November 2 November 5 4 Distributed presence November 2 November 9 November 12 Content and digital 5 November 9 November 16 November 19 PR 6 Digital strategy November 16 November 23 November 26 Activating your 7 November 23 November 23 December 3 solution 8 Final exam November 30 December 8 December 8
- 32. How to submit you stuff
- 33. How to submit you stuff • Blog post on Ning
- 34. How to submit you stuff • Blog post on Ning • Attachment of files is possible
- 35. How to submit you stuff • Blog post on Ning • Attachment of files is possible • Need for privacy? Let me know!
- 36. Feedback
- 37. Feedback • Will be given as comments on your blog post (learning from others’ feedback)
- 38. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter
- 39. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter • More than 3 days late with assignment, feedback will be “pass” or “complementary needed”
- 40. Feedback • Will be given as comments on your blog post (learning from others’ feedback) • If you are 2 days late with an assignment, the feedback will be shorter • More than 3 days late with assignment, feedback will be “pass” or “complementary needed” • All 8 assignments must be handed in to get diploma
- 41. Communication
- 42. Communication • Ning
- 43. Communication • Ning • Youtube
- 44. Communication • Ning • Youtube • Twitter
- 45. Communication • Ning • Youtube • Twitter • Google+
- 46. Communication • Ning • Youtube • Twitter • Google+ • Facebook
- 47. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail
- 48. Communication • Ning • Youtube • Twitter • Google+ • Facebook • E-mail • Skype
- 49. !
- 50. Final exam: The digital-driven campaign
- 51. Final exam: The digital-driven campaign • Who is your audience and what are their needs?
- 52. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services?
- 53. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)?
- 54. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
- 55. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
- 56. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy?
- 57. Final exam: The digital-driven campaign • Who is your audience and what are their needs? • How do you build a strong relationship with them through digital services? • Which strategy will you use to achieve your goals and measures (for 2012/2013)? • What is your digital marketing concept using non-commercial channels (e.g. social media, PR)? • How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)? • How will your traditional channels supplement your digital strategy? • What are your biggest challenges and how will you overcome them?
- 58. To do-list
- 59. To do-list • Make a presentation video
- 60. To do-list • Make a presentation video • Read the first assignment
- 61. To do-list • Make a presentation video • Read the first assignment • Submit by October 19
- 62. Questions?
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