ASAE Lunch Learning Webinar-Tips & Tricks for Curating Content: Doing More with Less
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This document discusses content curation strategies for businesses. It defines content curation as gathering relevant information on a topic. It notes that major platforms like Facebook, Instagram, and Pinterest act as curators by selecting content for users. The document encourages businesses to think like curators by identifying interesting content for target audiences. It provides tips on using tools like Google Alerts, paper.li, and RebelMouse to curate content from various sources. Finally, it emphasizes that businesses should start curating content now by repurposing existing information for blogs, emails, and other marketing materials.
ASAE Lunch Learning Webinar-Tips & Tricks for Curating Content: Doing More with Less
- 1. Tips & Tricks for Curating Content: Doing More with Less Suzanne Carawan Chief Marketing Officer HighRoad Solution
- 2. • Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. -Wikipedia What is Curated Content?
- 4. Curators We Don’t Think About • Homepage of Our Website?
- 5. Curators We Don’t Think About Facebook?
- 6. Curators We Don’t Think About Instagram?
- 7. Curators We Don’t Think About SlideShare?
- 8. Curators We Don’t Think About YouTube?
- 9. Curators We Don’t Think About Pinterest?
- 10. Why Aren’t We Thinking Like a Curator?
- 11. • Top Blocking Points: – We don’t have images – We sell information – We sell networking – We sell courses – There’s no time for this – We’ve never done it before Why Don’t We Think This Way?
- 12. • Modern consumer expectations of what’s worth their time: – Entertainment – Education – Makes me a better me – Do good in the world Why the Time is Now
- 13. • What will my population find: – Interesting – Entertaining – Informative • What can I bring to my population that – They Didn’t Know, but Should – Will Deepen their Understanding – Will Create Further Inquiry in the Topic Mindset of a Curator
- 14. • Curators are there to provide a collection of items with an educational purpose • Marketers are there to get users to take a specific desirable action Curator vs. Marketer
- 15. Content Curation: Nice to Have or Mission Critical?
- 16. 1) Lead generation (Acquisition) 2) Member engagement (Retention) **Caveat to Pubs Departments Why Content Curation Now?
- 18. Retention Funnel
- 19. Content Curation: Acquisition People We Don’t Know, but Want to Know Person Who Has Paid
- 20. Content Mapping is Key
- 21. • Know Your Population – Prospect – Member – Partner – Staff What’s the Whole Key?
- 22. Who Studies Target Populations? MARKETING
- 23. Who Are the Best Curators? COMMUNICATIONS
- 24. • Have one half, but not the other • Don’t have the data, but have the questions • Have the data, but don’t have the questions or interpreter of data • Don’t have creative license • No one at executive level knows what we’re talking about Real Challenges of Curation?
- 25. Start Curation at a Place Where People Understand
- 26. Start Curating Today Why Not the Newsletter?
- 27. Start Curating Today Why Not the Newsletter?
- 28. Where Can I Find Interesting Content, Images & Factoids?
- 29. • Fun Facts: http://www.factslides.com/ • Pinterest • SlideShare • Google Alerts • Pixabay.com Free Images Sources for Curated Content
- 30. Google Alerts
- 31. Google Alerts
- 33. Rebel Mouse
- 34. Repurpose as a Way for Content Curation
- 35. Content Re-Purposing at It’s Finest Topic: Web Optimization for Direct Response Speaker: Oded Noy Pre-Show Speaker Interview 1. Video Interview 2. Blog Post 3. In-Person Education Session 4. Post-Session Speaker Interview 5. Post-Session Video Recording
- 36. Blogging: 6, 7, 8, 9, 10…
- 37. Web Optimization for Direct Response eBook + relevant content + engagement + lead generation + list growth
- 38. The +++
- 39. New Ways to Think About Distribution of Curated Content
- 40. Blog as Content Curation
- 42. More Resources in Content Curation
- 43. Curation Software World • Contently • Stackla • Curata • Trap.it • Curation Suite
- 45. 1) You have the content now 2) Identify target markets 3) Focus on packaging of content 4) Know your software tools for targeting or get the right technology 5) Think differently 6) Start now Summary
- 46. • Executive Tip #1: Start with growth campaign and not into your current base! • Executive Tip #2: Start with a little known target market and get going on studying it! If You Need Buy In
- 47. Marketing Technology for Associations Contact us: HighRoad Solution Name: Suzanne Carawan Phone: 703.297.8480 Email: scarawan@highroadsolution.com www.highroadsolution.com www.highroadu.com