Linked out training march 2013
- 1. How to Effectively Use Social Media to Brand Yourself Aisha Ghori National Director, Career Services The Chicago School of Professional Psychology LINKEDOUT?
- 2. Learning Objectives: Explore and maximize social media online resources Set a plan to develop or expand your brand
- 3. What’s in your social media toolkit?
- 5. Your Career and Networking v. 2.0 Use social media to enhance your brand, conduct a job search and expand your career possibilities! Facebook YouTube LinkedIn Twitter TIP: do your homework and be “professionally” accessible online – you need a social media footprint!
- 6. Social Media Statistics • Facebook – 1.06 billion active users; 680 million mobile users; 50 million pages; 10 million apps • Flickr – 75 million users • Foursquare – 25 million users; 1 million businesses • Google+ - 343 million active users • Linkedin – 200 million users • Pinterest – 25 million users • Twitter – 500 million total users; 200 million active users • YouTube – 800 million users; 4 billion daily views SOURCE: http://expandedramblings.com/index.php/resource-how- many-people-use-the-top-social-media/
- 7. Linkedin …what’s your level?
- 8. But I’m on Linkedin already … •2 million+ employers; 150+ industries •60,000+ alumni groups •International • So, what are you doing on Linkedin?
- 9. Who do you know and how will they know you? Aisha Ghori Director, Career Services The Chicago School of Professional Psychology 325 North Wells Street, Suite 313 Chicago, Illinois 60654 312.467.2309 aghori@thechicagoschool.edu www.thechicagoschool.edu Connectwith us on
- 10. Reach out! Write a personal message; don’t use default messages Consider who you already know
- 11. Linkedin Complete your profile; aim for 100% upload your resume/CV request recommendations) Keep everything professional Respond to group requests or discussions Use the search feature – remember some users can see who viewed their profile Invite others and get invited
- 12. Linkedin To Do: 1. Professional Photo (head shot please) 2. Headline (aka … your brand) Shall we practice? 3. Summary – what’s in your toolkit? 4. The big picture – volunteer, causes and more 5. Recommendations anyone? 6. There’s an app for that! 7. Go for 100%
- 13. Linkedin Bonuses • So, what’s your brand? Build and showcase via Linkedin • Promote your organization or services • Warm contacts • Need help? Get answers and provide information • Research & practice netiquette in your networld • Google yourself today!
- 14. To update or not? • What will you say? • How often? • Any ideas? • Sections: Organizations, Causes, Courses, Oh my!
- 15. Become a frequent flyer on Linkedin! Post updates Upload items and add new sections Post a question Search for answers Reply to questions and requests Look up individuals before you meet Follow organizations/employers Add new connections Join groups 15
- 16. Groups! Why Groups? Spread your brand! Connect more! How to find and join Groups: Groups Directory oFeatured oSearch o Join/request to join – many are free o Alumni groups are great! oCreate a group 16
- 17. The LI job search View connections and employment information Review discussions and jobs being shared; find and share answers Get weekly/daily updates Review new employment information for contacts (new jobs mean old jobs are available) http://www.linkedin.com/studentjobs 17
- 18. Social Media and you TWITTER Is tweeting for you? Social or professional … can it be both? Some people tweet jobs http://twitjobsearch.com Academic journals and more! Hold on to your name • http://paper.li/depaulcareerctr
- 19. Facebook Many organizations have profiles Recruiters and HR can use this tool to find or snoop on talent Who are your friends? Maximize privacy settings Remember, if it is out there, someone can see it!
- 20. YouTube Post videos of presentations and/or skills you are using (create your portfolio) Research organizations (view marketing campaigns, guest lectures, culture, values, causes)
- 21. Questions? Don’t get LinkedOut! Aisha Ghori aishaghori@gmail.com Thank you!
- 22. Sources: • http://communities.washingtontimes.com/neighborhood/status- update/2012/jul/25/how-make-employers-find-you/ • http://www.pwc.com/gx/en/corporate-reporting/integrated- reporting/social-media-time-for-reporters-to-join-the- conversation.jhtml • http://www.slideshare.net/linkedinjohn/linkedin-career-services- webinar-slides-february-2013 • http://www.pwc.com/en_GX/gx/corporate-reporting/integrated- reporting/assets/pwc-social-media.pdf
Editor's Notes
- #3: Introductions