Introduction to Lean Startup
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The document introduces the Lean Startup methodology, emphasizing a scientific approach to building businesses amid uncertainty through validated learning, minimum viable products (MVP), and continuous innovation. It highlights the importance of launching quickly and iterating based on customer feedback to reduce waste and risk. An example is provided to illustrate the concept of MVP and how it applies to understanding customer value.
Introduction to Lean Startup
- 1. Introduction to Lean Startup by Trevor Lohrbeer @FastFedora @LeanDecisions trevor@FastFedora.com trevor@LeanDecisions.com FastFedora.com LeanDecisions.com
- 2. What is Lean Startup? A scientific approach to building a business in conditions of high uncertainty
- 3. Why Use Lean Startup? 1. Learn Effectively: Validated Learning 2. Launch Sooner: Minimum Viable Product 3. Innovate Faster: Continuous Innovation 4. Eliminate Waste: Minimum Viable Product 5. Reduce Risk: Validated Learning, Continuous Innovation, Minimum Viable Product
- 4. Validated Learning Old Way New Way Do something Make a hypothesis Debrief Create experiment Invent reasons for Run experiment results Analyze results “Lesson Learned” Hypothesis either (but not really) validated or not Lesson only learned once validated
- 5. Example: What do customers value? Idea: WordPress plugin that tells writers who read their articles, not just who clicked on the headline. Hypothesized Values Potential Headlines To Test 1. Measure engagement 1. Write Engaging Articles 2. Improve accuracy 2. Are Your Articles Engaging? 3. Optimize marketing 3. Does Anyone Read Your Blog? 4. Charge more
- 6. Minimum Viable Product (MVP) The simplest product or service that provides value to a customer Old Way New Way Research the market Build a minimum Build the entire product or service product or service Attempt to sell it Launch Iterate based on what Find out if you can you learned sell it
- 7. Example: MVP
- 8. Continuous Innovation Ideas Learn Build Data MVP Measure
- 9. Thanks for attending! Trevor Lohrbeer @FastFedora @LeanDecisions trevor@FastFedora.com trevor@LeanDecisions.com FastFedora.com LeanDecisions.com
- 10. Thanks for attending! Trevor Lohrbeer @FastFedora @LeanDecisions trevor@FastFedora.com trevor@LeanDecisions.com FastFedora.com LeanDecisions.com
Editor's Notes
- #3: Comic: How a Web Browser Works http://www.labnol.org/internet/comic-how-browser-works/18086/