Introduction to Micro Perspective PARTone
- 1. MICRO PERSPECTIVE OF TOURISM & HOSPITALITY
- 3. PSYCHOLOGY OF TOURISM Motivation for travel Travel as a means to Satisfy a Need and Want Relationship of Needs,Wants, and Motives
- 4. A. MOTIVATION FOR TRAVEL REASONS WHY PEOPLE TRAVEL Escape Relaxation Relief of tension Sunlust Physical Health Family togetherness Interpersonal relations Roots of ethnic Maintaining social contacts
- 5. ▪ Convincing oneself of one’s achievements ▪ Showing one’s importance to others ▪ Status & Prestige ▪ Self- discovery ▪ Cultural ▪ Education ▪ Professional business ▪ Wanderlust ▪ Interest in foreign areas ▪ Scenery
- 6. 4 BASIC TRAVEL MOTIVATORS PHYSICAL MOTIVATORS CULTURAL MOTIVATORS INTERPERSONAL MOTIVATORS STATUS & PRESTIGE MOTIVATORS
- 7. B.TRAVEL AS A MEANS TO SATISFY A NEED & WANT ▪ The key to understanding Tourist Motivation is to view vacation travel as a vehicle to satisfyone ' s need and wants.
- 8. C. RELATIONSHIPS OF NEEDS, WANTS & MOTIVES
- 9. PUSH/PULL MODEL Pull factors- external forces or attractions “pull” them to certain destinations. Push factors – internal factors or personal needs “push” people to travel
- 10. MASLOW’S THEORY OF MOTIV ATION & TRAVEL MOTIVATIONS
- 13. A.THE NEED FOR ESCAPE OR CHANGE The greatest reason for travel can be summed up in one word ---- escape
- 14. B.TRAVEL FOR HEALTH ▪ Development in medicine has influenced travel for centuries, giving rise to the concept of health tourism.
- 15. C. SPORTS ▪ Interest in sports either as a participant or spectator is attracting large segments of the population
- 16. D.SOCIAL CONTACT Much travel grows out of the social nature of people. Human beings are social animals ; They need contact and communication with others
- 17. E. STATUS AND PRESTIGE Travel provides the means of ego or self- enhancement. Traveling to a poor country can give the traveler a feeling of superiority. Travel can also provide a means of mingling with wealthy and social elite.
- 18. G. PERSONALVALUES The notion of personal values is an important travel motivator. Many people are urged to travel to satisfy personal values and search for spiritual experience, patriotism, and wholesomeness.
- 19. H. CULTURAL EXPERIENCE ▪ Cross-cultural exchanges, experiencing how other people live, and fostering international understanding are some of the reasons to satisfy curiosity about other culture, lifestyles, and places.
- 20. F.TRAVEL FOR EDUCATION The search for knowledge and truth is inherent in every individual. Travel offers an opportunity to satisfy urge to learn.
- 21. I. SHOPPING AND BARGAIN HUNTING ▪ Tomany people, the joys derived from buying certain goods may be the major reason for travel.
- 22. J. PROFESSIONAL ANDBUSINESS MOTIVES ▪ A great number of people travel for professional and business motives.
- 23. K. SEARCH FOR NATURAL BEAUTY ▪ Travel to satisfy one ' s search for beauty in the environment and the scenery
- 24. LEARNING PROCESS OF A TOURIST ▪ Individuals will buy a vacation package if he has learned that the purchase will satisfy an important need. ▪ Touristcompares various alternatives with a list of criteria to determine which alternative will most likely satisfy a particular motive. ▪ The resulting inclination will affect the decision to buy.
- 25. LEARNING PROCESS OF A TOURIST ▪ The inclination may be positive or negative, depending on how well a chosen alternative meet s the motivator. ▪ The number of alternatives may vary according to the characteristics of the traveler.
- 26. EFFECT OF CONSISTENCY AND COMPLEXITY ON LEISURE TRAVEL TOO MUCH REPETITION OR CONSISTENCY RESULTS IN BOREDOM AND A CORRESPONDING AMOUNT OF PSYCHOLOGICAL TENSION GRATER THAN THEY CAN HANDLE. TO REDUCE THIS TENSION HE WILL ATTEMPT TO INTRODUCE SOME COMPLEXITY IN HIS LIFE.
- 27. EFFECT OF CONSISTENCY AND COMPLEXITY ON LEISURE TRAVEL Similarly, too much complexity may result more tension than a person can endure To reduce the complexity he will introduce a consistency in that experience.
- 28. CLASSIFICATION OF TRAVELERS BASED ON PERSONALITY