Introduction to Pitching - SWKE2k14
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This document provides guidance on pitching a startup or product to investors. It recommends structuring the pitch in 4 minutes with 2-4 minutes for Q&A. Key elements to include are: stating the problem being solved; describing the solution and technical details through visuals like videos or prototypes; demonstrating the team's ability; validating the market opportunity; outlining the revenue model, marketing strategy, and competition; and presenting goals, plans, and strengths to leave a good impression. Practice is emphasized to fit the content within the time limit and receive feedback to improve.
Introduction to Pitching - SWKE2k14
- 1. swKosice TUNET-guest Introduction to Pitching Juraj Danko 2k14
- 2. format • 4 minutes presentation • Including all videos, demos, etc. • 2-4 minutes Q&A for Jury • Preferably 1, maximum 2 speakers
- 3. reason • You pitch to present the work of your team • You represent the team!
- 4. reason • You pitch to present the work of your team • You represent the team! And, in the end of the day, you want to SELL
- 5. reason • You pitch to present the work of your team • You represent the team! And, in the end of the day, you want to SELL Your product, startup, yourself
- 6. audience • You are lucky, your audience is professionals Understand some IT, Tech, Business, Economy, Marketing
- 7. audience • You are lucky, your audience is professionals Understand some IT, Tech, Business, Economy, Marketing • They do NOT know almost anything about your project Like you were explaining it to your friend, teacher, whoever new
- 8. audience • You are lucky, your audience is professionals Understand some IT, Tech, Business, Economy, Marketing • They do NOT know almost anything about your project Like you were explaining it to your friend, teacher, whoever new
- 9. So how should I pitch then?
- 10. timing • You have exactly 04:00 minutes Use it! Its not easy to fit; practice!
- 11. timing • You have exactly 04:00 minutes Use it! Its not easy to fit; practice! • Its MUCH different when training and when going for real Present to your friends, mentors, whoever Bonus is feedback
- 12. be sexy • You (hopefully) have a designer. • He built you an awesome logo. • Use it for first slide. Just the logo. Why not.
- 13. be sexy • You (hopefully) have a designer. • He built you an awesome logo. • Use it for first slide. Just the logo. Why not. • Make it beautiful. Use Illustrator, nice graphics. Let your creatives do this.
- 14. problem • State the problem you solve
- 15. problem • State the problem you solve Don’t be too narrative. Just state the problem. If you need to, use a story. If you really have to, ask a question.
- 16. problem • State the problem you solve Don’t be too narrative. Just state the problem. If you need to, use a story. If you really have to, ask a question. • How BIG is it? How you determined the market size? • Who is your customer?
- 17. solution • Did you solve it? • How?
- 18. solution • Did you solve it? • How? Now its time for quick and CLEAR resume Just tell in few seconds what is your solution about
- 19. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches
- 20. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation
- 21. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation • Show what you managed to do during the weekend Mockups, prototype, web, application
- 22. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation • Show what you managed to do during the weekend Mockups, prototype, web, application MVP
- 23. team • Investor invests to your TEAM • You will pivot your idea dozens of times and he knows it • Persuade us that your team is WORTHY that.
- 24. market • What is the market response? • Validation? • Surveys?
- 25. market • What is the market response? • Validation? • Surveys? • Yes, the time is limited. So.. • Get out and ASK the people! (if B2C) • Get some info from web, partners, friend companies, etc. (if B2B)
- 26. money • Revenue streams? • Monetization? • Reasons for that? • Expectations? • Be realistic!
- 27. marketing • Market-entry strategy? • Customer acquisition? • Viral potential?
- 28. marketing • Market-entry strategy? • Customer acquisition? • Viral potential? • Going GLOBAL? Scalability?
- 29. competition • Who are your competitors? • How you are better? • Repeatability? • Sustainability?
- 30. business • When will you breakeven? • Initial costs? • Further requirements? • Investor? Angel? Other? • Cash flow?
- 31. business • When will you breakeven? • Initial costs? • Further requirements? • Investor? Angel? Other? • Cash flow? • Use graphs, no small tables 0 1 2 3 4 5 6
- 32. finish • State further goals. Plans. Extensions. • Highlight your strongest point. • Leave good impression.
- 33. few tips • Get motivated. Browse for good pitches. • Practice. A lot. • Its good to prepare what you’ll be saying. • Get advice and feedback. • Its your presentation. This is just hints. • Be original. Be yours. Different.
- 34. few tips • What you spent most time with is usually NOT the most important for your presentation.
- 36. ask & train • Go to mentors. We are here to help you to prepare a good pitch. • Do a tech check. Its painful to solve technical issues. • Especially if you use audio • Tech check starts at 15:00