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Users of
statistics
Who are they
and what do
they need/want?
Ineke Stoop
Chair ESAC
Statistics – when facts count - Helsinki June 2017
The ESAC (European Statistical Advisory Committee) shall assist the
European Parliament, the Council and the Commission in ensuring
that user requirements and the costs borne by information providers
and producers are taken into account in coordinating the strategic
objectives and priorities of the Union's statistical information policy.
That assistance shall cover all statistical domains relevant to the
Union's statistical information policy.
The Committee should contribute to a close cooperation in the
programme planning process in order to improve the governance of
the European Statistical System and enhance the quality of
Community statistics.
Statistics – when facts count - Helsinki June 2017
The ESAC (European Statistical Advisory Committee) shall assist the
European Parliament, the Council and the Commission in ensuring
that user requirements and the costs borne by information providers
and producers are taken into account in coordinating the strategic
objectives and priorities of the Union's statistical information policy.
That assistance shall cover all statistical domains relevant to the
Union's statistical information policy.
The Committee should contribute to a close cooperation in the
programme planning process in order to improve the governance of
the European Statistical System and enhance the quality of
Community statistics.
Statistics – when facts count - Helsinki June 2017
Users
Who
are
they?
What
do they
want?
What
do they
need?
What
should
they
know?
Statistics – when facts count - Helsinki June 2017
What are users?
Statistics – when facts count - Helsinki June 2017
Classification of users: institutional users
Statistics – when facts count - Helsinki June 2017
Classification of users: non-institutional users
General
interest
Economic
growth
Journalists/media
Citizens
Students
Teachers
Specific
interest
Health
Decision makers
Policy analysts
Marketing analysts
Experts specific field
Research
interest
Innovation
enterprises
Scientists
Researchers
Consultants
Analysts
Statistics – when facts count - Helsinki June 2017
Type and frequency of use
Institutional
users
Non-
institutional
users
General Specific Research
(very)
Heavy
Light/
occasional
Not/
potential
Statistics – when facts count - Helsinki June 2017
What users want
Statistics – when facts count - Helsinki June 2017
What users want: success, scandals and confirmation
Statistics – when facts count - Helsinki June 2017
Statistics – when facts count - Helsinki June 2017
What users want
 Open data
 Microdata
 Metadata
 Maps
 Visualisations
 Statistics
 Indicators
 E-courses
 Information/knowledge
 Combination of sources
 Knowledge from research
Statistics – when facts count - Helsinki June 2017
What users need: high quality statistics
 Code of Practice
 Total Survey Error
 TQM
 Fit for purpose
• Accuracy
• Quality
• Information about today?
• Regional level
• Accessibility
• Understandability
• Indicators, monitors
• Policy assessment
TQM
Plan
Do
Check
Act
Statistics – when facts count - Helsinki June 2017
What users need
Statistics – when facts count - Helsinki June 2017
What users need
 Made easy?
• Nice visualisations
• Statistics is fun
• Gamification
 Information they need (content, level, form, time)
 Don’t underestimate users
 Teach them about
• Quality of statistics
• Strengths and weaknesses
• What statistics mean
• Provide background, interpretation?
Statistics – when facts count - Helsinki June 2017
Statistics for our civil societies
 Statistical “stamp” enough?
 Work on statistical literacy
 Able to assess fitness for purpose
 Context and interpretation
 Role of research
 Alt-facts?
Policy
making
and
evaluation
Theory
Litera-
ture
Data
(statis-
tics and
other)
Analy-
sis
Models
Publish
Dissem
-inate
Institutional,
environmental,
national
context
Statistics – when facts count - Helsinki June 2017
What about non-users or potential users?
Statistics – when facts count - Helsinki June 2017
i.stoop@scp.nl

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Involving users in development of statistics, Ineke Stoop

  • 1. Users of statistics Who are they and what do they need/want? Ineke Stoop Chair ESAC
  • 2. Statistics – when facts count - Helsinki June 2017 The ESAC (European Statistical Advisory Committee) shall assist the European Parliament, the Council and the Commission in ensuring that user requirements and the costs borne by information providers and producers are taken into account in coordinating the strategic objectives and priorities of the Union's statistical information policy. That assistance shall cover all statistical domains relevant to the Union's statistical information policy. The Committee should contribute to a close cooperation in the programme planning process in order to improve the governance of the European Statistical System and enhance the quality of Community statistics.
  • 3. Statistics – when facts count - Helsinki June 2017 The ESAC (European Statistical Advisory Committee) shall assist the European Parliament, the Council and the Commission in ensuring that user requirements and the costs borne by information providers and producers are taken into account in coordinating the strategic objectives and priorities of the Union's statistical information policy. That assistance shall cover all statistical domains relevant to the Union's statistical information policy. The Committee should contribute to a close cooperation in the programme planning process in order to improve the governance of the European Statistical System and enhance the quality of Community statistics.
  • 4. Statistics – when facts count - Helsinki June 2017 Users Who are they? What do they want? What do they need? What should they know?
  • 5. Statistics – when facts count - Helsinki June 2017 What are users?
  • 6. Statistics – when facts count - Helsinki June 2017 Classification of users: institutional users
  • 7. Statistics – when facts count - Helsinki June 2017 Classification of users: non-institutional users General interest Economic growth Journalists/media Citizens Students Teachers Specific interest Health Decision makers Policy analysts Marketing analysts Experts specific field Research interest Innovation enterprises Scientists Researchers Consultants Analysts
  • 8. Statistics – when facts count - Helsinki June 2017 Type and frequency of use Institutional users Non- institutional users General Specific Research (very) Heavy Light/ occasional Not/ potential
  • 9. Statistics – when facts count - Helsinki June 2017 What users want
  • 10. Statistics – when facts count - Helsinki June 2017 What users want: success, scandals and confirmation
  • 11. Statistics – when facts count - Helsinki June 2017
  • 12. Statistics – when facts count - Helsinki June 2017 What users want  Open data  Microdata  Metadata  Maps  Visualisations  Statistics  Indicators  E-courses  Information/knowledge  Combination of sources  Knowledge from research
  • 13. Statistics – when facts count - Helsinki June 2017 What users need: high quality statistics  Code of Practice  Total Survey Error  TQM  Fit for purpose • Accuracy • Quality • Information about today? • Regional level • Accessibility • Understandability • Indicators, monitors • Policy assessment TQM Plan Do Check Act
  • 14. Statistics – when facts count - Helsinki June 2017 What users need
  • 15. Statistics – when facts count - Helsinki June 2017 What users need  Made easy? • Nice visualisations • Statistics is fun • Gamification  Information they need (content, level, form, time)  Don’t underestimate users  Teach them about • Quality of statistics • Strengths and weaknesses • What statistics mean • Provide background, interpretation?
  • 16. Statistics – when facts count - Helsinki June 2017 Statistics for our civil societies  Statistical “stamp” enough?  Work on statistical literacy  Able to assess fitness for purpose  Context and interpretation  Role of research  Alt-facts? Policy making and evaluation Theory Litera- ture Data (statis- tics and other) Analy- sis Models Publish Dissem -inate Institutional, environmental, national context
  • 17. Statistics – when facts count - Helsinki June 2017 What about non-users or potential users?
  • 18. Statistics – when facts count - Helsinki June 2017 i.stoop@scp.nl