Ipsos MORI Issues Index: 40th Anniversary Edition
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The document discusses the Ipsos Mori Issues Index, highlighting key issues facing Britain from 1974 to 2014, including economic conditions, healthcare (NHS), housing, and immigration. It presents data indicating trends in public concern for these issues over time, particularly noting changes in priorities and perceptions during major events and political changes. The analysis is based on surveys of a representative sample of British adults and delineates the evolution of public concerns leading up to 2014.
Ipsos MORI Issues Index: 40th Anniversary Edition
- 1. Contacts: Gideon.Skinner@ipsos.com Jerry.Latter@ipsos.com 020 7347 3000 40th anniversary edition September 1974 - September 2014
- 2. 2 Base: 973 British adults 18+, 29th August – 10th September 2014 Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 39 30 25 23 21 16 15 14 13 11 Top mentions % Economy NHS Housing Defence/foreign affairs/terrorism Race relations/Immigration Education/schools Poverty/inequality Unemployment Change since Aug: +1 -2 +9 0 -5 +2 +2 0 0 0 % Position Crime/Law and Order/ASB Inflation/prices +1 -2 -2 +1 +2 -1 +1 +1
- 3. 3 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Unemployment NHS Crime/ Law & Order Economy Race / immigration
- 4. 4 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 What do you see as the most/other important issues facing Britain today? Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index Global Recession and Russian Financial crisis Highest score since 1992. Most important issue for the first time Sub-prime mortgage crisis in the US Northern Rock nationalised End of recession announced Bank bailout Cameron becomes PM Lowest score since June 2008 (30%)
- 5. 5 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Race riots in Burnley, Oldham, and Bradford Sangatte detention centre costantly in the news throughout 2002 9/11 Foreign prisoners furore Cameron becomes PM Border controls relaxed for Romanians and Bulgarians Top issue facing the UK for the first time since April 2008 (39%)
- 6. 6 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Unemployment falls below 1 million for first time in 25 years Minimum wage introduced Unemployment in Britain rises to 5.5% Lowest ever score (5%) Youth unemployment reaches 1 million Cameron becomes PM
- 7. 7 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May day riots Blair activates civil contingencies machinery to deal with spiralling street crime Tory election pledge of 40,000 more police Riots in England Prison overcrowding reaches record levels 9/11 Cameron becomes PM
- 8. 8 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Report says waiting lists have doubled under Labour Blair – “We have underfunded the NHS for years and we are paying the price for it” – BBC NHS day Hewitt heckled at UNISON conference – fears over NHS job cuts Lowest score since December 1985 (12%) Cameron becomes PM
- 9. 9 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 London Bombs Introduction of means-tested tuition fees. Education most important issue. First City Academies introduced Lowest score since Dec 1985 (9%) Labour’s second term - pledge to improve failing secondary schools Education and Inspections Bill limits the power of LAs to open new schools April 2011 – Pupil Premium introduced Cameron becomes PM
- 10. 10 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 9/11 London Bombs Invasion of Iraq – protests across Europe General Election - extra £400 million allocated for defence budget Failed terror attacks in London and Glasgow UK withdraws from Iraq War in Kosovo Parliamentary vote on action in Syria Cameron becomes PM NATO bombing in Libyan Civil War Rise of ISIL
- 11. 11 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 5 10 15 20 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Sept 1999: Alastair Darling – “one child in three” living in poverty July 2014 – highest score recorded (18%) January 2005 – Make Poverty History campaign launched on New Year’s Day Cameron becomes PM
- 12. 12 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? Inflation rate hits 16 year peak Inflation rises to 3.4% Cameron becomes PM
- 13. 13 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 A8 Countries join the EU House prices rising at fastest rate in 10 years 2005 Election – Blair promises to make families £800 better off and help first time buyers Highest score since May 2008 (15%) Cameron becomes PM
- 14. 14 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? Lords vote to increase compensation for those whose company pension schemes have collapsed Blair and Harriet Harman propose ‘affluence testing’ to exclude the well-off from state benefits Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) Cameron becomes PM
- 15. 15 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 Cameron’s “Vote Blue, go Green” campaign at 2006 local elections Buncefield Oil Depot fire – toxic cloud reaches northern Spain Wettest Autumn since records began – widespread flooding across the UK EC proposes carbon emission cuts of 20% by 2020 Stern Review on climate change Cameron becomes PM Flooding in England
- 16. 16 Source: Ipsos MORI Issues Index What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 G8 commitment to globalisation in Cologne 9/11 Treaty of Accession: 10 new EU Member States UK starts 6 month EU Presidency, France and Holland reject ratification of constitution Lowest score recorded (1%) Amsterdam Treaty signed – increases EU remit Cameron becomes PM Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Post Euro elections: Highest score since June 2005 (12%)
- 17. 17 15% 25% 33% What do you see as the most/other important issues facing Britain today? – Defence/foreign affairs/terrorism Base: 973 British adults 18+, 29th August – 10th September 2014 Ipsos MORI Issues Index Concern by region 11% Greater London 21% 25% 21% 24% Rural dwellers most concerned Concern by party 23% Labour 48% Conservative Urban Suburban Rural Concern differs by social grade 17% C2DE 28% ABC1
- 18. 18 What would you say is the biggest issue facing Britain today? Base: 973 British adults 18+, 29th August – 10th September 2014 Ipsos MORI Issues Index 25 11 10 8 6 5 3 3 3 3 39 23 30 21 25 13 16 15 14 11 Economy NHS Housing Defence/foreign affairs/terrorism Race relations/Immigration Education/schools Poverty/inequality Unemployment Crime/Law and Order/ASB Inflation/prices Top mentions % Most important issue Most/other important issues
- 19. 19 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 % + Q. What do you see as the most/other important issues facing Britain today? Q. Do you think the general economic condition of the country will improve, stay the same or get worse over the next 12 months? (% “better” - % “worse” = EOI) Base: c.1,000 British adults age 18+ each month Source: Ipsos MORI Issues Index / Political Monitor
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- 22. 22 Year 0 10 20 30 40 50 60 70 80 90 100 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 Unemployment Economy The NHS Defence/ terrorism Crime Inflation/prices
- 23. 23 36% 31% 22% 21% Source: Ipsos MORI Issues Index, 1974-2014. 17% N.B. Only issues asked over the whole 40 year period included The size of each circle is proportionate to the average percentage score for each issue over the 40 year period
- 24. 24 Year 0 2 4 6 8 10 12 14 0 10 20 30 40 50 60 70 80 90 100 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 UK unemployment rate, % Unemployment an issue, % % unemployed % agree an issue Source: ONS, Ipsos MORI Issues Index, 1974-2014.
- 25. 25 Year 0 5 10 15 20 25 30 35 40 45 50 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014(Census figures) % agree race relations/immigration an issue Source: UK Census 1981-2011, Ipsos MORI Issues Index, 1974-2014.
- 26. 26 Year 0 20 40 60 80 100 120 140 160 180 0 10 20 30 40 50 60 70 80 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 Economy as an issue, % Public debt as % of GDP Public debt as % GDP % saying the economy an issue Source: ONS, Ipsos MORI Issues Index, 1974-2014. N.B. trend since 1987
- 27. 27 Year -3 -2 -1 0 1 2 3 0 10 20 30 40 50 60 70 80 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 Economy as an issue, % GDP quarter on quarter growth Quarterly GDP growth, % % saying the economy an issue Source: ONS, Ipsos MORI Issues Index, 1974-2014. N.B. trend since 1987
- 28. 28 Year 0 5000 10000 15000 20000 0 10 20 30 40 50 60 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 % saying crime an issue Incidence of crime (CSEW) Crime as an issue, % Incidence of crime (CSEW) Source: Crime Survey of England and Wales (CSEW) 1981-2014; Ipsos MORI Issues Index, 1974- 2014.
- 29. 29 82 23 22 19 12 10 9 8 7 6 Top mentions % Housing Trade Unions Unemployment Common Market Prices/Inflation Pensions Race relations/immigration Education Crime/Law and order Northern Ireland One month before the second 1974 General Election, after the 1973 oil crisis and miners’ strikes of 1972 and 1974, the British public were overwhelmingly concerned about prices and inflation Concern over Europe was also high; The Labour Manifesto for October 1974 promised a renegotiation of the UK’s membership to the European Economic Community (EEC), followed by an in-out referendum CON 39% LAB 44% LIB 15% Source: Gallup/Telegraph Source: Ipsos MORI Issues Index, 1974-2014. September 1974 also saw the launch of the BBC’s Ceefax service
- 30. 30 70 39 22 21 10 10 7 7 5 5 Trade Unions Nuclear Weapons Defence/Foreign affairs Inflation/prices Unemployment NHS European Communities Crime Education Pensions Top mentions % With unemployment at 11.8% - near to the highest level ever recorded in the UK - unemployment was seen as the key issue facing the country by a large proportion Six months into the 1984 Coal Miners’ strike, with fresh clashes between police and strikers at the Maltby Colliery picket, trade unions were still seen as one of the biggest issues facing the country CON 42% LAB 36% LIB/SDP 20% Source: MORI/Evening Standard Source: Ipsos MORI Issues Index, 1974-2014. Prince Harry was born on 14th September, 1984
- 31. 31 59 34 33 21 20 9 8 7 6 5 NHS Crime Housing Education Unemployment Pensions Morality/individual lifestyle Economy European Union Inflation/prices Top mentions % Although unemployment was falling across the country, the overall jobless rate still stood at 9.4%, meaning that unemployment remained the greatest issue for many At the high point of a UK-wide crime wave, concern with crime reached its highest level since 1980 CON 25% LAB 54% LIB 17% Source: MORI/Times Source: Ipsos MORI Issues Index, 1974-2014. In September 1994 Wet Wet Wet’s record 15- week number one single, Love is all Around reached the end of its chart-topping run
- 32. 32 36 34 29 27 26 15 10 8 8 8 NHS Education Economy Crime Defence/foreign affairs /terrorism Pensions Taxation Race relations/immigration European Union Unemployment Top mentions % Over a year and a half after the invasion of Iraq, sectarian unrest and the recent capture of Saddam Hussein heightened public concern about defence, terrorism and foreign affairs The first Foundation Trust NHS hospitals opened earlier this year; concern about the NHS, whilst still high, fell from a record peak of 72% in February 2002 CON 33% LAB 32% LIB 25% Source: MORI Source: Ipsos MORI Issues Index, 1974-2014. On 15th September 2004, pro-hunting campaigners broke into the House of Commons