Ipsos MORI Issues Index: August 2015
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The document presents findings from an Ipsos Mori Issues Index survey conducted in August 2015, highlighting key issues facing Britain as identified by a sample of 1,054 British adults. The top concerns were immigration, the NHS, and the economy, with detailed trends and demographic insights regarding public sentiment towards these issues. It also compares current data with historical trends, reflecting changes in public concerns over time.
Ipsos MORI Issues Index: August 2015
- 1. AUGUST 2015 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Jerry.Latter@ipsos.com 020 7347 3000
- 2. 2 Issues Facing Britain: August Base: 1,054 British adults 18+, 31st July – 9th August 2015 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 50% 37% 27% 17% 17% 17% 16% 13% 13% 12% Immigration/immigrants NHS Economy Poverty/Inequality Unemployment Education/Schools Housing Defence/foreign affairs/terrorism Crime/Law and Order/ASB Low pay/fair wages +8 +5 0 0 +1 +3 +2 -9 +2 -1 % Change since July: -4 Position Top mentions % +1 -1 +1 +3 +2
- 3. 3 Issues Facing Britain: August Base: 1,054 British adults 18+, 31st July – 9th August 2015 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 50% 37% 27% 17% 17% 17% 16% 13% 13% 12% 32% 8% 13% 7% 5% 2% 3% 4% 2% 3% Immigration/immigrants NHS Economy Poverty/Inequality Unemployment Education/Schools Housing Defence/foreign affairs/terrorism Crime/Law and Order/ASB Low pay/fair wages Top mentions % MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE
- 4. 4 Issues Facing Britain: Long Term Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION* *Up until September 2014 the code was race relations/immigration/immigrants
- 5. 5 Cameron becomes PM Issues Facing Britain: Economy / Economic situation What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Global Recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time Sub-prime mortgage crisis in the US End of recession announced Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Lowest score since March 2008 (26%) Northern Rock nationalised
- 6. 6 Cameron becomes PM Issues Facing Britain: Immigration / Immigrants* Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home * Up until Sept 2014 the code was race relations/immigration/immigrants What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Border controls relaxed for “A8” EU Countries (Poland, etc.) Source: Ipsos MORI Issues Index Border controls relaxed for Romanians and Bulgarians Highest concern ever recorded (50%)
- 7. 7 Cameron becomes PM Issues Facing Britain: Unemployment / Factory closure / Lack of industry What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Unemployment falls below 1 million for first time in 25 years Minimum wage introduced Unemployment in Britain rises to 5.5% Lowest ever score (5%) Youth unemployment reaches 1 million Lowest score since December 2008 (16%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
- 8. 8 Cameron becomes PM Issues Facing Britain: Crime / Law & Order / Violence / Vandalism / ASB Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May day riots Riots in England 9/11 Lowest score since Oct 92 (9%)
- 9. 9 Cameron becomes PM Issues Facing Britain: NHS / Hospitals / Healthcare What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) Highest score since April 2006 (47%) Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 10. 10 Cameron becomes PM Issues Facing Britain: Education / Schools What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Introduction of means-tested tuition fees. Education most important issue. First City Academies introduced Lowest score since Dec 1985 (9%) Labour’s second term - pledge to improve failing secondary schools April 2011 – Pupil Premium introduced Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 11. 11 Cameron becomes PM Issues Facing Britain: Defence / Foreign Affairs / International terrorism What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 9/11 London Bombs Invasion of Iraq – protests across Europe Failed terror attacks in London and Glasgow UK withdraws from Iraq War in Kosovo Parliamentary vote against action in Syria NATO bombing in Libyan Civil War Rise of ISIS Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 12. 12 Cameron becomes PM Issues Facing Britain: Poverty/inequality What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Sept 1999: Alastair Darling – “one child in three” living in poverty July 2014: highest score recorded (18%) January 2005: Make Poverty History campaign launched on New Year’s Day Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 13. 13 Cameron becomes PM Issues Facing Britain: Inflation/Prices What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Inflation rate hits 16 year peak Inflation rises to 3.4% Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 14. 14 Cameron becomes PM Issues Facing Britain: Housing What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 A8 Countries join the EU House prices rising at fastest rate in 10 years Highest score since July 2007 (16%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 15. 15 Cameron becomes PM Issues Facing Britain: Pensions/Social Security/Benefits What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Lords vote to increase compensation for those whose company pension schemes have collapsed Blair and Harriet Harman propose ‘affluence testing’ to exclude the well- off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 16. 16 Cameron becomes PM Issues Facing Britain: Pollution / Environment What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Wettest Autumn since records began – widespread flooding across the UK EC proposes carbon emission cuts of 20% by 2020 Flooding in England Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
- 17. 17 Cameron becomes PM Issues Facing Britain: Common Market / Europe / Euro / EU What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 Treaty of Accession: 10 new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) UKIP come first in Euro elections Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home EU Referendum bill: Highest score since June 2005 (13%)
- 18. 18 Top issues – concern by party support Base: 214 Conservative and 305 Labour supporters aged 18+, 31st July – 9th August 2015 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 66% 44% 32% 9% 14% 21% 11% 16% 15% 6% 39% 38% 26% 22% 21% 15% 19% 11% 12% 18% Immigration/immigrants NHS Economy Poverty/Inequality Unemployment Education/Schools Housing Defence/foreign affairs/terrorism Crime/Law and Order/ASB Low pay/fair wages Top mentions % CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS
- 19. 19 Concern about immigration by subgroups Base: 1,054 British adults 18+, 31st July – 9th August 2015 N.B. Boxed figures are significantly different to the average What do you see as the most/other important issues facing Britain today? Immigration Ipsos MORI Issues Index 42% 18-24 38% 25-34 44% 35-44 46% 45-54 62% 55-64 64% 65+ Concern about immigration by age: 44% 49% 57% 45% Concern by region: 50% 37% 66% 66% 39% 41% 50% 61% 50% Overall Urban Rural CON LAB AB C1 C2 DE Social GradeUrbanity Party support Concern about immigration by key demographic groups: 29%
- 20. 20 Age and social grade – different priorities What do you see as the most/other important issues facing Britain today? Immigration/Poverty/Economy/NHS Source: Ipsos MORI Issues Index 36% 43% 39% 52% 59% 68% 25% 13% 21% 15% 18% 8% 31% 19% 41% 20% 32% 17% 36% 20% 39% 40% 45% 36% ABC1 18-34 C2DE 18-34 ABC1 35-54 C2DE 35-54 ABC1 55+ C2DE 55+ IMMIGRATION POVERTY/INEQUALITY ECONOMY NHS Base: 1,054 British adults 18+, 31st July – 9th August 2015