August 2016
ECONOMIST/IPSOS MORI ISSUES INDEX
Contacts: Gideon.Skinner@ipsos.com
Michael.Clemence@ipsos.com
020 7347 3000
2
Issues Facing Britain: August
Base: 983 British adults 18+, 1st and 11th August 2016
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
34%
31%
31%
30%
22%
19%
15%
14%
14%
14%
Immigration/immigrants
European Union/Europe
NHS/Hospitals/Healthcare
Economy
Housing
Defence/foreign
affairs/terrorism
Unemployment
Poverty/inequality
Education/Schools
Crime/law and order/ASB
-4
-9
-4
-7
+6
+9
-2
-1
-4
-5
%
Change since July:
Position
Top mentions %
-1
+3
-4
+1
+2
-1
3
Issues Facing Britain: August
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
34%
31%
31%
30%
22%
19%
15%
14%
14%
14%
17%
21%
7%
10%
5%
7%
4%
3%
2%
3%
Immigration/immigrants
European Union/EU
NHS/Hospitals/Healthcare
Economy
Housing
Defence/foreign
affairs/terrorism
Unemployment
Poverty/Inequality
Education/Schools
Crime/Law and Order/ASB
Top mentions %
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
Base: 983 British adults 18+, 1st-11th August 2016
4
Issues Facing Britain: Long Term Trends
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
NHS UNEMPLOYMENT
CRIME/LAW &
ORDER ECONOMY IMMIGRATION*
*Up until September 2014 the code was race relations/immigration/immigrants
HOUSING
5
Vote for Brexit; Cameron
resignsCameron becomes PM
Issues Facing Britain:
Immigration / Immigrants
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
NB Until Sept 2014 the code was race relations/immigration/immigrants
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Border controls relaxed for “A8” EU
Countries (Poland, etc.)
Source: Ipsos MORI Issues Index
Border controls
relaxed for
Romanians and
Bulgarians
Highest concern
ever recorded (56%)
6
Vote for Brexit; Cameron
resignsCameron becomes PM
Issues Facing Britain:
NHS / Hospitals / Healthcare
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
70
80
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Report says waiting lists have
doubled under Labour
Lowest score since
December 1985 (12%)
Highest score since April 2006
(47%)
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
7
Vote for Brexit; Cameron
resignsCameron becomes PM
Issues Facing Britain:
Common Market / Europe / Euro / EU
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Treaty of Accession: 10 new
EU Member States
France and Holland reject
ratification of EU constitution
Lowest score
recorded (1%)
UKIP come first in European
Parliament elections
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Highest score since April 1997
(40%)
8
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Economy / Economic situation
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Global Recession
and Russian
Financial crisis
Highest score since 1992;
Most important issue for
the first time
Sub-prime mortgage
crisis in the US
End of
recession
announced
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Lowest score
since March 2008
(22%)
Northern Rock
nationalised
9
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Unemployment / Factory closure / Lack of industry
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Unemployment falls below 1
million for first time in 25 years
Minimum wage
introduced
Unemployment in
Britain rises to 5.5%
Lowest ever score
(5%)
Youth unemployment
reaches 1 million
Lowest score
since October 2008
(14%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
10
Vote for Brexit; Cameron
resignsCameron becomes PM
Issues Facing Britain:
Crime / Law & Order / Violence / Vandalism / ASB
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May day riots Riots in
England
9/11
Lowest score since
March 1991 (8%)
11
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Education / Schools
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Introduction of means-tested tuition
fees. Education most important issue.
First City Academies
introduced
Lowest score since
Dec 1985 (9%)
Labour’s second term - pledge to
improve failing secondary schools
April 2011 – Pupil
Premium introduced
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
12
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Defence / Foreign Affairs / International terrorism
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
9/11 London
Bombs
Invasion of Iraq –
protests across Europe
Failed terror
attacks in London
and Glasgow
UK withdraws
from Iraq
War in
Kosovo
Parliamentary vote
against action in Syria
NATO bombing
in Libya
Rise
of IS
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Paris attacks and
Parliamentary vote for
action against IS in Syria
13
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Poverty/inequality
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Sept 1999:
Alastair Darling – “one child in
three” living in poverty
July 2014:
highest score
recorded (18%)
January 2005:
Make Poverty History campaign
launched on New Year’s Day
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
14
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Inflation/Prices
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Lowest score since
Sep 2007 (4%)
Inflation rate hits 16 year
peak
Inflation rises
to 3.4%
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
15
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Housing
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
“A8” Countries
join the EU
Highest score since
October 1974 (22%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
16
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Pensions/Social Security/Benefits
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Equitable Life sells
its non-profit
pension annuities
Blair and Harriet Harman propose
‘affluence testing’ to exclude the well-
off from state benefits
Gordon Brown unveils
pension credits
Pensions commission report –
“more than 12 million working
people are not saving enough for
their retirement”
Lowest ever
score (3%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
17
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Pollution / Environment
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Wettest Autumn since
records began –
widespread flooding
across the UK
EC proposes carbon emission
cuts of 20% by 2020
Winter flooding
and storms
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
18
Vote for Brexit; Cameron
resigns
Cameron becomes PM
Issues Facing Britain:
Low pay/minimum wage/fair wages
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Highest recorded
score (15%)
19
Top issues – concern by party support
Base: 260 Conservative and 251 Labour supporters aged 18+, 1st -11th August 2016
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
45%
44%
43%
32%
25%
21%
17%
14%
11%
8%
24%
27%
29%
34%
14%
31%
15%
16%
23%
25%
Immigration/immigrants
European Union/Europe
Economy
NHS/Hospitals/Healthcare
Defence/foreign
affairs/terrorism
Housing
Crime/Law and order/ASB
Education/Schools
Poverty/Inequality
Unemployment
Top mentions %
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
20
Age and social grade – different top issues amongst
ABC1s
What do you see as the most/other important issues facing Britain today?
Top three issues by age and social grade
Source: Ipsos MORI Issues IndexBase: 983 British adults 18+, 1st -11th August 2016
46%
40%
37%
EU
Immigration
Economy
47%
36%
30%
30%
Economy
EU
Immigration
NHS
42%
31%
29%
EU
NHS
Economy
50%
34%
19%
19%
Immigration
NHS
EU
Defence
31%
31%
23%
Immigration
NHS
EU
28%
27%
27%
Housing
Economy
Immigration
18-3435-5455+
ABC1 C2DE
Social grade
Agebracket
21
Concern about housing by subgroups
Base: 983 British adults 18+, 1st -11th August 2016
What do you see as the most/other important issues facing Britain today? EU/Europe
Ipsos MORI Issues Index
18-24 25-34 35-44 45-54 55-64 65+
Concern about housing by age group:
6%
14%
17%
29%
Concern by
region:
22% 25%
11%
21%
31%
22% 23% 22% 19%
Overall Urban Rural CON LAB AB C1 C2 DE
Social GradeLocale Party support
Concern about housing by key demographic groups:
44%
28% 24% 21% 24% 21%
15%

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Ipsos MORI Issues Index - August 2016

  • 1. August 2016 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000
  • 2. 2 Issues Facing Britain: August Base: 983 British adults 18+, 1st and 11th August 2016 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 34% 31% 31% 30% 22% 19% 15% 14% 14% 14% Immigration/immigrants European Union/Europe NHS/Hospitals/Healthcare Economy Housing Defence/foreign affairs/terrorism Unemployment Poverty/inequality Education/Schools Crime/law and order/ASB -4 -9 -4 -7 +6 +9 -2 -1 -4 -5 % Change since July: Position Top mentions % -1 +3 -4 +1 +2 -1
  • 3. 3 Issues Facing Britain: August What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 34% 31% 31% 30% 22% 19% 15% 14% 14% 14% 17% 21% 7% 10% 5% 7% 4% 3% 2% 3% Immigration/immigrants European Union/EU NHS/Hospitals/Healthcare Economy Housing Defence/foreign affairs/terrorism Unemployment Poverty/Inequality Education/Schools Crime/Law and Order/ASB Top mentions % MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE Base: 983 British adults 18+, 1st-11th August 2016
  • 4. 4 Issues Facing Britain: Long Term Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION* *Up until September 2014 the code was race relations/immigration/immigrants HOUSING
  • 5. 5 Vote for Brexit; Cameron resignsCameron becomes PM Issues Facing Britain: Immigration / Immigrants Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NB Until Sept 2014 the code was race relations/immigration/immigrants What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Border controls relaxed for “A8” EU Countries (Poland, etc.) Source: Ipsos MORI Issues Index Border controls relaxed for Romanians and Bulgarians Highest concern ever recorded (56%)
  • 6. 6 Vote for Brexit; Cameron resignsCameron becomes PM Issues Facing Britain: NHS / Hospitals / Healthcare What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) Highest score since April 2006 (47%) Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 7. 7 Vote for Brexit; Cameron resignsCameron becomes PM Issues Facing Britain: Common Market / Europe / Euro / EU What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Treaty of Accession: 10 new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) UKIP come first in European Parliament elections Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Highest score since April 1997 (40%)
  • 8. 8 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Economy / Economic situation What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Global Recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time Sub-prime mortgage crisis in the US End of recession announced Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Lowest score since March 2008 (22%) Northern Rock nationalised
  • 9. 9 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Unemployment / Factory closure / Lack of industry What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Unemployment falls below 1 million for first time in 25 years Minimum wage introduced Unemployment in Britain rises to 5.5% Lowest ever score (5%) Youth unemployment reaches 1 million Lowest score since October 2008 (14%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
  • 10. 10 Vote for Brexit; Cameron resignsCameron becomes PM Issues Facing Britain: Crime / Law & Order / Violence / Vandalism / ASB Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May day riots Riots in England 9/11 Lowest score since March 1991 (8%)
  • 11. 11 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Education / Schools What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Introduction of means-tested tuition fees. Education most important issue. First City Academies introduced Lowest score since Dec 1985 (9%) Labour’s second term - pledge to improve failing secondary schools April 2011 – Pupil Premium introduced Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 12. 12 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Defence / Foreign Affairs / International terrorism What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 9/11 London Bombs Invasion of Iraq – protests across Europe Failed terror attacks in London and Glasgow UK withdraws from Iraq War in Kosovo Parliamentary vote against action in Syria NATO bombing in Libya Rise of IS Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Paris attacks and Parliamentary vote for action against IS in Syria
  • 13. 13 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Poverty/inequality What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Sept 1999: Alastair Darling – “one child in three” living in poverty July 2014: highest score recorded (18%) January 2005: Make Poverty History campaign launched on New Year’s Day Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 14. 14 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Inflation/Prices What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Lowest score since Sep 2007 (4%) Inflation rate hits 16 year peak Inflation rises to 3.4% Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 15. 15 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Housing What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 “A8” Countries join the EU Highest score since October 1974 (22%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 16. 16 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Pensions/Social Security/Benefits What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Equitable Life sells its non-profit pension annuities Blair and Harriet Harman propose ‘affluence testing’ to exclude the well- off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 17. 17 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Pollution / Environment What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Wettest Autumn since records began – widespread flooding across the UK EC proposes carbon emission cuts of 20% by 2020 Winter flooding and storms Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 18. 18 Vote for Brexit; Cameron resigns Cameron becomes PM Issues Facing Britain: Low pay/minimum wage/fair wages What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Highest recorded score (15%)
  • 19. 19 Top issues – concern by party support Base: 260 Conservative and 251 Labour supporters aged 18+, 1st -11th August 2016 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 45% 44% 43% 32% 25% 21% 17% 14% 11% 8% 24% 27% 29% 34% 14% 31% 15% 16% 23% 25% Immigration/immigrants European Union/Europe Economy NHS/Hospitals/Healthcare Defence/foreign affairs/terrorism Housing Crime/Law and order/ASB Education/Schools Poverty/Inequality Unemployment Top mentions % CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS
  • 20. 20 Age and social grade – different top issues amongst ABC1s What do you see as the most/other important issues facing Britain today? Top three issues by age and social grade Source: Ipsos MORI Issues IndexBase: 983 British adults 18+, 1st -11th August 2016 46% 40% 37% EU Immigration Economy 47% 36% 30% 30% Economy EU Immigration NHS 42% 31% 29% EU NHS Economy 50% 34% 19% 19% Immigration NHS EU Defence 31% 31% 23% Immigration NHS EU 28% 27% 27% Housing Economy Immigration 18-3435-5455+ ABC1 C2DE Social grade Agebracket
  • 21. 21 Concern about housing by subgroups Base: 983 British adults 18+, 1st -11th August 2016 What do you see as the most/other important issues facing Britain today? EU/Europe Ipsos MORI Issues Index 18-24 25-34 35-44 45-54 55-64 65+ Concern about housing by age group: 6% 14% 17% 29% Concern by region: 22% 25% 11% 21% 31% 22% 23% 22% 19% Overall Urban Rural CON LAB AB C1 C2 DE Social GradeLocale Party support Concern about housing by key demographic groups: 44% 28% 24% 21% 24% 21% 15%