December 2017
ECONOMIST/IPSOS MORI ISSUES INDEX
Contacts: Gideon.Skinner@ipsos.com
Michael.Clemence@ipsos.com
020 7347 3000
2
Issues Facing Britain – December
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
51%
45%
22%
21%
21%
20%
19%
13%
12%
12%
12%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing population/social care
+5
+6
-3
+1
+2
-1
+4
-3
+3
-2
%
Change since Nov:
Position
Top mentions %
+2
-1
+1
-1
+1
-2
+2
3
Issues Facing Britain – December
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
51%
45%
22%
21%
21%
20%
19%
13%
12%
12%
12%
37%
11%
2%
9%
4%
6%
5%
4%
2%
3%
2%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing population/social care
Top mentions %
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
Base: 959 British adults 18+, 1 – 17 December 2017
4
Issues Facing Britain: Long Term Trends
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
NHS UNEMPLOYMENT
CRIME/LAW &
ORDER ECONOMY IMMIGRATION EU/BREXIT
5
Issues Facing Britain: Ten Year Trends
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
NHS EU/BREXIT IMMIGRATION ECONOMY HOUSING UNEMPLOYMENT
6
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
0%
10%
20%
30%
40%
50%
60%
May-10 Nov-10 May-11 Nov-11 May-12 Nov-12 May-13 Nov-13 May-14 Nov-14 May-15 Nov-15 May-16 Nov-16 May-17 Nov-17
Single biggest issue: Trend 2010 - 2017
What do you see as the most important issue facing Britain today?
Source: Ipsos MORI Issues Index
NHS EU/BREXIT IMMIGRATION ECONOMY
DEFENCE/
TERRORISM UNEMPLOYMENT
7
Cameron becomes PM GE 2017Vote for Brexit;
May becomes PM
Issues Facing Britain:
NHS / Hospitals / Healthcare
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
70
80
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Report says waiting lists have
doubled under Labour
Lowest score since
December 1985 (12%)
Highest score since April 2002
(61%)
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
8
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Common Market / Europe / Euro / EU / Brexit
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Treaty of Accession: ten new
EU Member States
France and Holland reject
ratification of EU constitution
Lowest score
recorded (1%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
51%: Highest recorded score
9
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Immigration / Immigrants
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
NB Until Sept 2014 the code was race relations/immigration/immigrants
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Border controls relaxed for “A8” EU
Countries (Poland, etc.)
Source: Ipsos MORI Issues Index
EU Border controls
relaxed for Romanians
and Bulgarians
Highest concern
ever recorded (56%)
10
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Economy / Economic situation
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Global recession
and Russian
Financial crisis
Highest score since 1992;
Most important issue for
the first time
Sub-prime mortgage
crisis in the US
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Northern Rock
nationalised
Lowest score since
February 2008 (18%)
11
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Unemployment / Factory closure / Lack of industry
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Unemployment falls below 1
million for first time in 25 years
Minimum wage
introduced
Unemployment in
Britain rises to 5.5%
Lowest ever score
(5%)
Youth unemployment
reaches 1 million
Lowest score
since September
2008 (11%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
12
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Education / Schools
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Introduction of university tuition fees;
Education most important issue.
First City Academies
introduced
Lowest score since
Dec 1985 (9%)
Labour’s second term - pledge to
improve failing secondary schools
Highest score since
September 2006 (27%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
13
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Crime / Law & Order / Violence / Vandalism / ASB
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
May day riots Riots across
England
Lowest score since
March 1991 (8%)
14
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Defence / Foreign Affairs / International terrorism
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
9/11 “7/7” London
Bombing
Invasion of Iraq
UK withdraws
from Iraq
War in
Kosovo
Parliamentary vote
against action in Syria
NATO bombing
in Libya
Rise
of IS
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Paris attacks and
Parliamentary vote for
action against IS in Syria
London
Bridge
attack
15
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Poverty/inequality
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Sept 1999:
Alastair Darling – “one child in
three” living in poverty
December 2016:
highest score
recorded (20%)
January 2005:
Make Poverty History campaign
launched on New Year’s Day
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
16
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Inflation/Prices
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Lowest score since
Sep 2007 (4%)
Inflation rate hits 16 year
peak
Inflation rises
to 3.4%
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
17
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Housing
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Highest score since
October 1974 (22%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
18
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Pensions/Social Security/Benefits
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Equitable Life sells
its non-profit
pension annuities
Labour proposes ‘affluence testing’ to
exclude the well-off from state
benefits
Gordon Brown unveils
pension credits
Pensions commission report –
“more than 12 million working
people are not saving enough for
their retirement”
Lowest ever
score (3%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
19
GE 2017Vote for Brexit;
May becomes PMCameron becomes PM
Issues Facing Britain:
Pollution / Environment
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May
1997
May
1998
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Wettest Autumn since
records began –
widespread flooding
Nine killed in gales across
Britain and EU proposes
carbon emission cuts of
20% by 2020
Winter flooding
and storms
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
20
GE 2017Vote for Brexit;
May becomes PM
Cameron becomes PM
Issues Facing Britain:
Low pay/minimum wage/fair wages
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May
1999
May
2000
May
2001
May
2002
May
2003
May
2004
May
2005
May
2006
May
2007
May
2008
May
2009
May
2010
May
2011
May
2012
May
2013
May
2014
May
2015
May
2016
May
2017
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Highest recorded
score (15%)
21
Top issues – concern by party support
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
68%
53%
23%
27%
21%
22%
8%
20%
13%
12%
21%
48%
46%
24%
17%
27%
21%
24%
12%
10%
12%
8%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing population/social care
Top mentions %
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
22
Top issues – concern by gender
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
55%
41%
14%
21%
20%
25%
22%
15%
11%
13%
9%
48%
49%
30%
22%
23%
14%
17%
12%
14%
11%
14%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing population/social care
Top mentions %
MEN
WOMEN
23
Top issues – concern by social grade
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
62%
45%
26%
18%
22%
23%
23%
14%
9%
11%
13%
38%
44%
18%
26%
21%
16%
15%
12%
16%
13%
11%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing population/social care
Top mentions %
ABC1
C2DE
24
Top issues – concern by age group
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
41%
39%
21%
20%
23%
23%
12%
12%
10%
13%
4%
52%
44%
23%
17%
22%
23%
18%
19%
13%
12%
9%
59%
50%
22%
27%
19%
14%
17%
17%
14%
11%
20%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Immigration/immigrants
Housing
Economy
Poverty/Inequality
Defence/foreign affairs/terrorism
Crime/Law and Order/ASB
Unemployment
Ageing populatio/social care
Top mentions %
18-34
35-54
55+
25
Brexit is a top issue for all ages within ABC1 social
grades
What do you see as the most/other important issues facing Britain today?
Top three issues by age and social grade
Source: Ipsos MORI Issues IndexBase: 959 British adults 18+, 1 – 17 December 2017
68%
51%
25%
EU/Brexit
NHS
Education
63%
46%
30%
EU/Brexit
NHS
Education
53%
36%
27%
EU/Brexit
NHS
Economy
49%
48%
34%
NHS
EU/Brexit
Immigration
42%
38%
23%
NHS
EU/Brexit
Immigration
42%
29%
25%
NHS
EU/Brexit
Housing
18-3435-5455+
ABC1 C2DE
Social grade
Agebracket
26
Concern about EU/Brexit by subgroup
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit
Ipsos MORI Issues Index
18-24 25-34 35-44 45-54 55-64 65+
Concern about the EU/Brexit by age group:
66%
44%
51%
59%
Concern by
region:
51%
55%
48%
68%
48%
68%
57%
43%
34%
Overall
Concern about the EU/Brexit by key demographic groups:
44%
42% 40% 59% 58% 60%
45%
Men Women CON LAB AB C1 C2 DE
Social GradeGender Party support
27
Concern about the NHS by subgroup
Base: 959 British adults 18+, 1 – 17 December 2017
What do you see as the most/other important issues facing Britain today? NHS
Ipsos MORI Issues Index
18-24 25-34 35-44 45-54 55-64 65+
Concern about the NHS by age group:
45%
38%
43%
58%
Concern by
region:
45%
41%
49%
53%
46% 48%
43% 45% 44%
Overall
Concern about the NHS by key demographic groups:
39%
42% 37% 48% 49% 51%
40%
Men Women CON LAB AB C1 C2 DE
Social GradeGender Party support
December 2017
ECONOMIST/IPSOS MORI ISSUES INDEX
For more information contact:
Gideon.Skinner@ipsos.com
Michael.Clemence@ipsos.com

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Ipsos MORI Issues Index - December 2017

  • 1. December 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000
  • 2. 2 Issues Facing Britain – December Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 51% 45% 22% 21% 21% 20% 19% 13% 12% 12% 12% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing population/social care +5 +6 -3 +1 +2 -1 +4 -3 +3 -2 % Change since Nov: Position Top mentions % +2 -1 +1 -1 +1 -2 +2
  • 3. 3 Issues Facing Britain – December What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 51% 45% 22% 21% 21% 20% 19% 13% 12% 12% 12% 37% 11% 2% 9% 4% 6% 5% 4% 2% 3% 2% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing population/social care Top mentions % MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE Base: 959 British adults 18+, 1 – 17 December 2017
  • 4. 4 Issues Facing Britain: Long Term Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION EU/BREXIT
  • 5. 5 Issues Facing Britain: Ten Year Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 Nov 2007 Nov 2008 Nov 2009 Nov 2010 Nov 2011 Nov 2012 Nov 2013 Nov 2014 Nov 2015 Nov 2016 Nov 2017 NHS EU/BREXIT IMMIGRATION ECONOMY HOUSING UNEMPLOYMENT
  • 6. 6 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home 0% 10% 20% 30% 40% 50% 60% May-10 Nov-10 May-11 Nov-11 May-12 Nov-12 May-13 Nov-13 May-14 Nov-14 May-15 Nov-15 May-16 Nov-16 May-17 Nov-17 Single biggest issue: Trend 2010 - 2017 What do you see as the most important issue facing Britain today? Source: Ipsos MORI Issues Index NHS EU/BREXIT IMMIGRATION ECONOMY DEFENCE/ TERRORISM UNEMPLOYMENT
  • 7. 7 Cameron becomes PM GE 2017Vote for Brexit; May becomes PM Issues Facing Britain: NHS / Hospitals / Healthcare What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) Highest score since April 2002 (61%) Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 8. 8 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Common Market / Europe / Euro / EU / Brexit What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Treaty of Accession: ten new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home 51%: Highest recorded score
  • 9. 9 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Immigration / Immigrants Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NB Until Sept 2014 the code was race relations/immigration/immigrants What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Border controls relaxed for “A8” EU Countries (Poland, etc.) Source: Ipsos MORI Issues Index EU Border controls relaxed for Romanians and Bulgarians Highest concern ever recorded (56%)
  • 10. 10 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Economy / Economic situation What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Global recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time Sub-prime mortgage crisis in the US Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Northern Rock nationalised Lowest score since February 2008 (18%)
  • 11. 11 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Unemployment / Factory closure / Lack of industry What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Unemployment falls below 1 million for first time in 25 years Minimum wage introduced Unemployment in Britain rises to 5.5% Lowest ever score (5%) Youth unemployment reaches 1 million Lowest score since September 2008 (11%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
  • 12. 12 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Education / Schools What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Introduction of university tuition fees; Education most important issue. First City Academies introduced Lowest score since Dec 1985 (9%) Labour’s second term - pledge to improve failing secondary schools Highest score since September 2006 (27%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 13. 13 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Crime / Law & Order / Violence / Vandalism / ASB Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May day riots Riots across England Lowest score since March 1991 (8%)
  • 14. 14 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Defence / Foreign Affairs / International terrorism What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 9/11 “7/7” London Bombing Invasion of Iraq UK withdraws from Iraq War in Kosovo Parliamentary vote against action in Syria NATO bombing in Libya Rise of IS Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Paris attacks and Parliamentary vote for action against IS in Syria London Bridge attack
  • 15. 15 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Poverty/inequality What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Sept 1999: Alastair Darling – “one child in three” living in poverty December 2016: highest score recorded (20%) January 2005: Make Poverty History campaign launched on New Year’s Day Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 16. 16 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Inflation/Prices What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Lowest score since Sep 2007 (4%) Inflation rate hits 16 year peak Inflation rises to 3.4% Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 17. 17 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Housing What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Highest score since October 1974 (22%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 18. 18 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Pensions/Social Security/Benefits What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Equitable Life sells its non-profit pension annuities Labour proposes ‘affluence testing’ to exclude the well-off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 19. 19 GE 2017Vote for Brexit; May becomes PMCameron becomes PM Issues Facing Britain: Pollution / Environment What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Wettest Autumn since records began – widespread flooding Nine killed in gales across Britain and EU proposes carbon emission cuts of 20% by 2020 Winter flooding and storms Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  • 20. 20 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Low pay/minimum wage/fair wages What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Highest recorded score (15%)
  • 21. 21 Top issues – concern by party support Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 68% 53% 23% 27% 21% 22% 8% 20% 13% 12% 21% 48% 46% 24% 17% 27% 21% 24% 12% 10% 12% 8% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing population/social care Top mentions % CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS
  • 22. 22 Top issues – concern by gender Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 55% 41% 14% 21% 20% 25% 22% 15% 11% 13% 9% 48% 49% 30% 22% 23% 14% 17% 12% 14% 11% 14% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing population/social care Top mentions % MEN WOMEN
  • 23. 23 Top issues – concern by social grade Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 62% 45% 26% 18% 22% 23% 23% 14% 9% 11% 13% 38% 44% 18% 26% 21% 16% 15% 12% 16% 13% 11% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing population/social care Top mentions % ABC1 C2DE
  • 24. 24 Top issues – concern by age group Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 41% 39% 21% 20% 23% 23% 12% 12% 10% 13% 4% 52% 44% 23% 17% 22% 23% 18% 19% 13% 12% 9% 59% 50% 22% 27% 19% 14% 17% 17% 14% 11% 20% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Education/Schools Immigration/immigrants Housing Economy Poverty/Inequality Defence/foreign affairs/terrorism Crime/Law and Order/ASB Unemployment Ageing populatio/social care Top mentions % 18-34 35-54 55+
  • 25. 25 Brexit is a top issue for all ages within ABC1 social grades What do you see as the most/other important issues facing Britain today? Top three issues by age and social grade Source: Ipsos MORI Issues IndexBase: 959 British adults 18+, 1 – 17 December 2017 68% 51% 25% EU/Brexit NHS Education 63% 46% 30% EU/Brexit NHS Education 53% 36% 27% EU/Brexit NHS Economy 49% 48% 34% NHS EU/Brexit Immigration 42% 38% 23% NHS EU/Brexit Immigration 42% 29% 25% NHS EU/Brexit Housing 18-3435-5455+ ABC1 C2DE Social grade Agebracket
  • 26. 26 Concern about EU/Brexit by subgroup Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit Ipsos MORI Issues Index 18-24 25-34 35-44 45-54 55-64 65+ Concern about the EU/Brexit by age group: 66% 44% 51% 59% Concern by region: 51% 55% 48% 68% 48% 68% 57% 43% 34% Overall Concern about the EU/Brexit by key demographic groups: 44% 42% 40% 59% 58% 60% 45% Men Women CON LAB AB C1 C2 DE Social GradeGender Party support
  • 27. 27 Concern about the NHS by subgroup Base: 959 British adults 18+, 1 – 17 December 2017 What do you see as the most/other important issues facing Britain today? NHS Ipsos MORI Issues Index 18-24 25-34 35-44 45-54 55-64 65+ Concern about the NHS by age group: 45% 38% 43% 58% Concern by region: 45% 41% 49% 53% 46% 48% 43% 45% 44% Overall Concern about the NHS by key demographic groups: 39% 42% 37% 48% 49% 51% 40% Men Women CON LAB AB C1 C2 DE Social GradeGender Party support
  • 28. December 2017 ECONOMIST/IPSOS MORI ISSUES INDEX For more information contact: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com