Irynsoft Presentation At Singularity U.
- 1. Mobile Learning To Build A BridgeAcross The Digital DivideFor Singularity U. – August 2011
- 2. About MeSandy KhaundEngineering & Business DegreesFostering Developer CommunitiesSocial NetworkFor TeenagersMobile SocialEducation
- 3. A Brief History Of Startup Time:One Techie’s Journey Through The World of Education
- 4. What Is Irynsoft?Mobile Distance Learning Platform Company“Learn & Share. Anytime. Anywhere”
- 5. The Online Education OpportunityDistance Learning Growth is Huge…Continued double-digit annual growth to 2013 to reach 18% of all studentsMore schools are moving online to scale their offerings and reach more students…But Is Plagued With ProblemsMost programs are still too pricey
- 6. More effort on marketing than innovation
- 7. Horrible retention as dropout rate high
- 8. Still not flexible enoughThe Revolution Has Begun: Free Content and Those Who Educate ThemselvesOur choice is clear: Radically change the way higher education is delivered, or resign ourselves to never having enough of it…Increasingly, you will decide what, when, where, and with whom you want to learn.–Anya Kamenetz, Fast Company and author of “DIY U”5
- 9. What if online learning combined the convenience of your smartphone with the browsing experience of Netflix and all your Facebook friends could join you?
- 10. A Platform Called VIRT2GOMobile Video Learning PlatformCustomizable Catalog of ContentAn easily viewable list of courses
- 11. See information on each video
- 12. Learn more about a specific lecture and purchase for download
- 13. Enter “classroom” and to watch video, access notes, and interact with class community
- 14. Easy upload promotes community content A Community of Fellow LearnersNews alerts (publisher broadcast + friend activity)greet student upon login
- 15. Visit Facebook friends also on VIRT2GO and find out what they are taking
- 16. View class ratings to see best classes
- 17. Visit the forums to learn more and interact with other studentsInteractive VideoVideo player similar to iPod, except…Take notes while watching videoView course materials and/or surf the web to research content while class continuesTo see the YouTube Demo of VIRT2GO in action, visit: http://bit.ly/c7vsUG
- 18. Irynsoft 1.0Vision: Be the premier mobile platform for higher learning.Strategy: Partner with OERs. Sell to tuition-based colleges.First App Released in Fall 2009KHAN ACADEMYVIRT UMIT OPEN COURSEWARECORNELLRECOGNITION:
- 19. People Will Never Watch Classes On A Tiny Screen. They say they will, but they won’t.-SF Venture Capitalist, Spring 2009Irynsoft By The Numbers100,000+ DownloadsOver 1 TB of video data300+ downloads/day1000+ launches/day75% Male. Avg Age: 30$0 spent on marketingI wanted to thank you for Virt U - it's great for those of us who find university fiscally unfeasible but still desperately want the experience and the knowledgeThis app is so smooth! This is how education should be! The development and software behind this app is great. I had an idea of an app like this, never did I think it would happen. As a college student, I believe this app interacts with you in a manner which allows you to learn faster. I think this is one of the best apps out there. A lot of good info please keep it coming I’ve learned so much from these videos the knowledge is priceless thank you so much I love this app!! It helped me pass my Trig Test!!!This is the best app ever made
- 20. Selling To Higher Ed~SellingTo GovernmentThose Who Can Afford Don’t NeedThose Who Need Can’t AffordThe Irynsoft Higher Ed Lessons
- 22. Have You Heard?The iPadWill Revolutionize Education……at $500 a pop?
- 23. 20101975
- 25. School Budgets Are In Peril
- 26. What About A Device That Is…Remotely ConfigurableBy Teachers/ParentsBuilt To Support No InternetAccessAt HomeDedicated To Educational Content…and sells for @ $200
- 27. Welcome To Irynsoft 2.0: VIRTUOSOInexpensive tablet with Android OS + Irynsoft SWCatalog of 100,000s of free open education resourcesRemotely ConfigurablePassive Pre-Emptive Download SystemTo see the YouTube Demo of VIRTUOSO in action, visit: http://bit.ly/qDSXT9
- 28. Who Are These Students?Characteristics AT-RISK STUDENTSOlder Students: Jr. High-High School
- 29. Low-Income: Parents Income <$50K
- 30. Parents: Desire for their kids to do better than them
- 31. 0-1 PCs in the house: Access to computer time is a battleFOR THESE STUDENTS, THIS ISN’T A LUXURY. IT’S A NECESSITY
- 32. Market + CompetitionHoH AgeYearsKINDLE, NOOK64+54-64IRYNSOFTOne-Dimensional
- 33. Luxury Item
- 34. Appeals to older users45-5435-44iPAD, KNO25-34<25Expensive
- 35. $$ for status
- 36. More Than Necessary$50K-$75K$75K-$100K>$100K$25K-$50K<$25KHousehold IncomeEveryone is after the wealthier markets, leaving the low-end market need underserved.
- 37. Total Addressable Market - USFamily Households with Income <$50K + HS/Jr HS Kids12.8MHouseholds with 0-1 PCs88%Average Revenue Per Household$200Total Addressable Market$2.3B
- 38. The Design ApproachThe Best Of Two Popular DevicesTiVo1.4M Subs in 2010$200M+ Revenue$1B Market CapAmazon Kindle8M in 2010$1B+ RevenueAmazon #1 Best-SellerMindlessImmobileSocial SiloOne-WayManual SearchB&WTextDedicatedAutomatedDynamic UIVideoExtensibleEducationalPortableSocial (sorta)AnnotateInteractiveApp EcosystemAffordablePayment Plans
- 39. Distribution Strategy1Sell Repackaged TabletLicense SW to OEMs23Sell via Android Market
- 40. We’ve Been Here Before
Editor's Notes
- #21: Families in target (under $50K HH income)13.3MM Families with HoH aged 25-34 (6.3M)17.5MM Families with HoH aged 35-44 (6.1M)18.1MM aged 45-54 (5.4MM)~44% do not own one PC (14.1M)3 of 4 who do own only own one (13.9M)