Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next “Hype” ?

This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.