Is There An App For That
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The document summarizes findings from a qualitative study on why college students aged 18-23 prefer using mobile applications to traditional internet usage for common activities. It was found that students prefer apps for social networking, communication, media, organization, and games due to factors like convenience, usability, and having something to pass the time. Common app categories used were social networking, games, organization, and media. Values cited for using mobile apps included social networking, convenience, passing time, and ease of use.
Is There An App For That
- 1. Qualitative Research Presentation Justin Allen Randall Burke Brooke McCarter Mara Meadows Taylor Wolfhahrt
- 2. Why do Tech Students use mobile application as opposed to traditional internet usage of the same types of activity? What are the most common types of mobile applications that are replacing these activities?
- 3. • Ages: 18-23 • Lifestyles – Busy Lifestyles • Always on the go – Students • Multiple jobs • Business • A lot extracurricular – Marketing activities – Sororities/ – Accounting Fraternities • Biology – Sports • Education – Arts and crafts – Odd school hours – Elementary • General Education • Nursing • Dental Hygiene • Psychology
- 4. • Common Usage Categories – Social Networking/ Communication • Facebook • Twitter • Four Square • Facetime • eBuddy • Instagram • Pinterest – Games • Temple Run • Words With Friends • Scramble • Angry Birds
- 5. • Common Usage Categories (continued) – Organization • Banking Apps • Weave (to do list) • Evernote • Sugarsync – Media • Pandora • YouTube • Shazaam • ESPN Scorecenter
- 6. • Common Usage Categories (continued) – Shopping • Amazon • eBay • ShopSavvy
- 7. • Diverse Application Usage – Health Related • iTreage • iPharmacy • Walgreens – Political • Reddit – Navigation • Google Maps
- 8. • Innovations – Food Nutritional/ – Garage Door Opener Recipe App App – Weekly Meal – Grocery/ Shopping App Preparation App – Credit Card App – Remote Control App – Clothing Coordination – Business Management App App
- 9. • Interpretation – Most college students want apps that aid in areas of communication and social networking • i.e. Facebook, Twitter, etc. – Factors like convenience and usability also came into play – Many students also used apps to pass the time • i.e. Angry Birds, Temple Run, Facebook, etc.
- 10. Social Networking Media Organization Gaming * Customers’ values according to category of app used
- 11. Communication Convenience Passing the Time Easy to Use * Customers’ values from using mobile applications
- 12. Social Media Organization Gaming Networking YouTube Easy way to view Twitter and share videos Banking Apps Words with Live Feed Easy way to pay Friends bills and manage Interactive way accounts of playing a word game Four Square Easier way to find Pandora out where friends Simple and customizable way Weave are Easy to access to- to listen to the do-list Angry Birds radio Fun and good for killing time Facebook Easy to way to share and Evernote communicate with ESPN Easy way to take Temple Run friends Fast way to check notes Fun and good for sports scores and killing time sports updates
- 13. • Validity of statements • It’s only limited to people who actually own a smartphone • Region – Not all places have access to internet/apps on their phone • Finances – Not everyone can afford a smartphone
- 14. • Sources of Error – Misunderstanding of what some people meant in what they “said” – People’s attitudes towards smartphones • Some people are more excited about it than others • Precautions – Recording of interviews – Try to interview people that “wanted” to be interviewed • Enthusiastic people
- 15. • Currently – Word of mouth advertising • Advertisements – Commercials, text messages, advertising through applications • Differentiation – Something totally new rather than building onto something that already exists • Instagram is something built from other photo editing apps