Isabelle rickbost
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(1) The ESPO award recognizes port projects that enhance societal integration with cities through cooperation, improving port areas, and promoting a positive port image. (2) The 2009 winner was the Port of Gijon for its "GPC-together" project integrating 76 actions to strengthen ties between the port and city. Special mentions went to Genoa's port information center and Ghent's stakeholder management project. (3) The 2010 winner was the Port of Helsinki for maintaining port activities and identity in the city center through publications, events, and environmental initiatives.
Isabelle rickbost
- 1. ESPO award as a tool to enhance societal integration of ports Isabelle RYCKBOST Seminar Urban Port Waterfronts A new generation of sustainable projects and activities Santander, 14 April 2011
- 2. Summary • Introduction • ESPO Code of Practice on Societal Integration of Ports • ESPO award
- 3. Introduction
- 4. Port-city relations have changed… Because ports have changed: – Industrial revolution=> scale increase – Port infrastructure, efficient cargo handling operations (cranes,…) – Access channels are deepened – Need for more capacity => > more space – 9/11 security measures Because cities have changed: Obsolete waterfronts have been rediscovered for urban redevelopment (housing, sports, tourism, heritage,…) ⇒struggle for space on the waterfront (high prices) ⇒Erosion of public support for seaports
- 5. What is societal integration of ports? ‘Societal integration of ports is an essential part of port governance which concerns actions by port authorities that aim to optimise relations between the port and its surrounding societal environment and by focusing on the human factor in ports, i.e. (future) employees, people living in and around port areas and the general public.’
- 7. Objectives Raise awareness among port authorities about societal integration Insight in the tools/means to use to get public support Provide guidance, recommendations and inspiration Respond as port sector proactively to the (underestimated) challenge
- 8. THEMES TARGET GROUP AIM General Public Support and image General Public Involve de general public in view of improving the image of the port and getting the public support needed for operation and expansion of the port Education and labour market (future) employees Impact on the supply side of the labour market and thus attract better educated workers to ports Port-city relationship People living in and around ports Conserve good relations with inhabitants in and around port areas Reconcile good quality of life with attractive business climate
- 9. Ten recommendations General public support and image (1-4-) 1. Measure the image of your port Ports are very different, Need to measure what the image of your port is Exemple: Port of Gijon Independent poll (2007) • Satisfaction • Contribution of the port • Environment
- 10. 2. Make the port relevant to different target groups Port managers’ language Communication to the general public Media attention Local TV stations Social networking tools Communication related to commercial activities
- 12. 3. Open up the port: make people experience what port life is all about • Bring people to the port Port visits: « Port Safaris » (Hamburg and Amsterdam) Open Port Days: Hamburg, Helsinki Rotterdam, Flemish Port Day,… EU Maritime day (20 May) Klaipeda, Helsinki,… • Invest in an attractive port area Walking cycling paths, pick-nick spots, restaurants, port-side views,… • Make the port accessible and secure Structural visitors facilities Location for Temporary events Port of Valencia America’s Cup Race, Formula 1 Race
- 13. 4. Make the port visible in the city Port experience/education centres For school children: Antwerp, Rotterdam For public at large: Genoa Port centre (in Port Antico) Towards a European Network (Genoa, Turku, Antwerp and Rotterdam) Breathe the port atmosphere in the city Design maritime street furniture (anchors,…), billboards 250 recommendations, Raise port icon status of cities Prof Eric Van Hooydonk
- 14. Education and labour market 5. Identify the gaps and needs within the port job market 6. Invest in social infrastructure 7. Match curricula of educational institutes with job needs
- 16. Port-city relationship 8. Make neighbours your ambassadors Ports and cities separated Physical separation => struggle for space Mental separation => « mal connu, mal aimé » => Bad image: negative externalities
- 17. 8. Make neighbours your ambassadors « Better to have a good neighbour than a distant friend » - Permanent stakeholder dialogue with the neighbours Ghent Canal zone project: strengthening economics, living, landscape and nature equally (Website, newsletter,…) - International Association Cities and Ports (1988°) Charter for Sustainable Development of Port Cities
- 18. 9. Limit negative externalities Typical port- city concerns are noise and air quality Good practices through EcoPorts Noise => EcoPorts-NoMEPORTS project Good practice guide based on EU legislation Air quality => World Port Climate Initiative (° R’dam 2008) Shore Side Electricity in ports (Gothenburg, Antwerp, Amsterdam and Hamburg)
- 19. 10. Develop a functional and spatial mix of ports and cities Combine residential urban functions with port activities Marseille renovation of the Silo of Arenc Offer transport and logistics solutions to cities, for cargo and people Brochure INE and EFIP (2008) London: reuse river wharves for city distribution purposes Exploit the tourist potential of cruise and industrial tourism: Departure and mooring of large vessels becomes a spectacle for the locals
- 20. Ports as cruise transit destination or a cruise tourism hub For ports in a region with a high tourist potential Cartagena, Port of Cultures - Discover the port facilities from the sea in the Catamaran Port of Cultures »
- 21. Photo: Hamburg Cruise Center
- 23. Aim of the ESPO award Promote innovative projects of European port authorities: - that develop cooperative synergies with cities and local communities - Improve the quality and accessibility of port areas - Generally promote a positive image of the port as a place to experience, live and work
- 24. First edition in 2009 30 applications 7 projects shortlisted: Algeciras, Genoa, Ghent, Gijon, Rotterdam, Stockholm and Turku Espo award winner 2009: Port of Gijon Special Mentions: Ports of Genoa and Ghent
- 25. Gijon project « Gijon Port & City Center » (GPC-together) Integrated project: 76 actions (S, M, L) 1985-2010: long standing tradition « A living instrument » P- Port C-City R-Region E- Extra (external- Interreg)
- 27. Special mention (1) Port of Genoa: « Genoa port Center » in the Porto Antico Breaking down the « social distancing » of the Port Interactive port information center Target: - large audience - Educational service - Businesses - Place to promote the port (image) Photographic campaign: « shared spaces »
- 28. Special mention (2) Port of Ghent: Project « Ghent Canal Zone » A best practice in stakeholder management An area- oriented and integrated approach Strengthening both economics, living, landscape and nature equally Network Ghent Canal zone Website Newsletter …
- 29. GIJON GENOA
- 30. Second edition in 2010 14 applications 6 projects shortlisted: Amsterdam, Antwerp, Helsinki, Koper, Matrseiles Fos and Ponta Delgada Espo award winner 2010: Port of Helsinki
- 31. Helsinki project « Port as part of the City » Determination to maintain port activities (passenger traffic) in the city centre Maintain maritime identity of city of Helsinki Tools: publications, printed material, resident evenings, an extensive website (ex. real time indications on air quality results), cooperation with schools, large public events Different environmental tools: shore side electricity, waste reception facilities,… Successes: European Maritime Day, Helsinki Day, Herring Market
- 33. Impact of the ESPO Award Raises the profile of the participating ports Improves the image of the ports in general HOW? - ESPO Brochure - High level award ceremony - Used as quality label by the winning ports - Press => ESPO award sets the winning ports in the picture and improves the image of the ports in general
- 36. « Sneak preview » call for 3rd Edition Call open on 14 April! First edition with a special theme….
- 37. Thank you for your attention Isabelle RYCKBOST www.espo.be Thank you for your attention Isabelle Ryckbost www.espo.be
Editor's Notes
- #7: Societal integration of ports is an essential part of port governance which concerns actions by port authorities that aim to optimise relations between the port and its surrounding societal environment and by focusing on the human factor in ports, i.e. (future) employees, people living in and around port areas and the general public. Societal integration and corporate social