ITC e-choupal final ( CSR )
- 2. BACKGROUND Agriculture produces 23% of India’s GDP Provides employment to about 66% of workforce in India Extensive dependence on Monsoon Illiteracy and black-marketing prominent
- 3. FARMER MANDI BUYER
- 4. Lack of Information Local Mandis dominated by Commission Agents Commission Agents major link between Farmer and Buyers. Spoilage, Wastage further hamper Net Productivity CONTD…
- 5. Inspection by Sight or Moisture meter Crops affected by Wastage and Spillage Malpractices by Agents Multiple points of handling Untimely Payments Mixing of Premium quality produce with inferior to inflate prices No Direct interaction with farmers High dependence on Commission Agents(Adatiya’s) Commission 2.5% to 3% FARMER MANDI BUYER
- 7. e-CHOUPAL Information and Prices Payments, Labor, Transportation and Storage 0.5%
- 8. WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
- 10. FARMER e-CHOUPAL BUYER
- 12. CONTD…
- 15. CURRENT NETWORK SIZE Market Adding Six New Choupals every day Intend Scaling up to 100,000 in 15 states by 2010 E- Choupal Now Next 5 Years States Covered 10 15 Villages Covered 40000 100000 No. of e-Choupals 6500 20000 Farmers e-empowered 4 Mn. 10 Mn.
- 16. On time Information Payment on Delivery Transportation Costs are reimbursed No Malpractices Reduction in transportation cycle Reduction in wastage and spillage Lower Cost of Inputs for Farmer as well as ITC Supply Security Save of US$6(Rs 270) per metric tonne BENEFITS OF e-CHOUPAL
- 17. CHALLENGES FACED BY e-CHOUPAL
- 18. SOCIAL IMPACT OF e-CHOUPAL Better Returns Education Social Security Lower Cost of Inputs Better Relations Supply Security Improvement in Productivity Reduction in Disparity Reduction in Hoarding & Blackmarketing Lower cost of products Social Stability Check Migration to Cities
- 19. Thank You