Notes of IxDA Hel x Helsinki Design week: Flux
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This document summarizes talks from an IxDA Helsinki event on socioeconomics, culture, and behavior. Ville Tikka discussed the second wave of value creation through holistic and experience-based means. Anu K. Nousiainen talked about cultural cockpits and engaging, enabling, and empowering users. Henrik Rydberg discussed how 3D printing enables personalized products and craftsmanship without mass production.
Notes of IxDA Hel x Helsinki Design week: Flux
- 1. IXDAHel 4.9.2014 @Nordkapp IxDA Helsinki x Helsinki Design Week: Flux Notes by Tiina Lehtonen
- 2. Theme Talks about sosioeconomy, culture, behaviour, ethnography
- 3. Ville Tikka Wevolve.us “Ville Tikka works as Strategy Director at Wevolve, a Helsinki and New York based transformation company. He revels in cultural and technological revolution and has a knack for creative business, brand and design transformation. Before co-founding Wevolve in 2010, Ville worked with Nokia as Senior Futures Specialist in New York and Helsinki, focusing on anthropological and socio-cultural research and foresight, doing field research on five continents, and directing global research, strategy and innovation projects with Nokia's design, brand and business teams and with leading global agencies.”
- 4. 2nd flow of value making http://www.tekes.fi/Julkaisut/Arvonluonnin_uusi_aalto_3 09_2014.pdf (In Finnish) Loikka
- 5. Lyhyesti ”Uuden aallon runsas arvon luominen tapahtuu kokonaisvaltaisesti (ihmiskeskeinen arvolupaus) ja sen perusta on arvosysteemeissä.” ”Runsas arvo syntyy ihmisten kokemuksissa sekä toiminnan että sille annettujen merkitysten kautta.” ”Runsas arvo on sekä henkilökohtaista että jaettua ja siten sekä hyödyllisempää että merkityksellisempää kuin ohut arvo, jossa korostuu vain arvon henkilökohtaiset ja taloudelliset ulottuvuudet.”
- 6. Design Outside Product Brand Inside What you do Who you are Design Process Purpose Design fullfills purpose
- 7. Experienced value Product/service is just the tip of the iceberg Product & story Value systems
- 8. Value Social Cultural Emotional Functional Shared Meaning Personal Action Social Cultural Shared Value Action Meaning Personal Functional Emotional
- 9. Anu K. Nousiainen @Nuflow “Anu K. Nousiainen is a service designer / business developer. For the past 15 years, Anu has been working as a futurist, ethnographer and a service designer on digital solutions for both global corporations such as Nokia and Finnish governmental agencies and various companies. Her strength lies in combining futures forecasting and business design with service design capabilities.” Cultural cockpit 3xE:Engage, Enable, Empower 3xS:Sensing (gather signals, sense them), Solution (meaningful stuff), Seizing (create something) Pattern recognition, Omnipresence, Latent needs that people do not say Innovation (* *) ”Latent needs are overplayed as an innovation dynamic.” http://www.cloudave.com/32398/latent-needs-overplayed-innovation-dynamic/
- 10. Henrik Rydberg Shapeways.com “Henrik Rydberg works as the Director of User Experience at Shapeways in New York, bringing 3D printing to the masses. Leading design and user experience across the organization, experience and product strategy, product design, leading customer research efforts. Before Shapeways he worked for companies such as Tinkercad and founded Aisti Medialab, later acquired by Crasman Co. He was also one of the founding members of IxDA Helsinki in 2008.”
- 11. 3D printing 3D printing is blogging real things. Making something out of steel used to required blacksmith skills. Average Joe can now do the same with 3D printing. What is needed to success Material Software Change for consumer behaviour 3D technology enables personal products e.g. gifts, jewellery Enables ”craftmanship” No to massproduction (* No warehouses or stocks Brands? Copying? Immaterial rights? Marketing? Brand engangement? Tailor your own Hasbro’s My little Pony. Transformers? Star trek? Rethink what design can do! *)If gangs with their tailored own gang style knifes. Finally tailored apps? Tailored services?
Editor's Notes
- #7: Uuden aallon runsas arvonluonti tapahtuu kokonaisvaltaisesti. Se vaatii yritystoiminnan ja organisaation holistista ohjaamista ja kehittämistä ihmiskeskeisen arvolupauksen avulla.
- #8: Runsaan arvon perusta on kuitenkin aina arvosysteemeissä, joita ilman arvokkaita tuotteita tai tarinoita ei koskaan voi olla olemassa.
- #9: Runsas arvo syntyy ihmisten kokemuksissa sekä toiminnan että sille annettujen merkitysten kautta. Runsas arvo on sekä henkilökohtaista että jaettua ja siten sekä hyödyllisempää että merkityksellisempää kuin ohut arvo, jossa korostuu vain arvon henkilökohtaiset ja taloudelliset ulottuvuudet. Runsas arvo myös määrittyy aina suhteessa laajempiin yhteiskunnallisiin arvoihin.