1) The document discusses data integration and the challenges of integrating data from different sources. It provides examples of how the same business registered in different government databases can have inconsistencies in naming, data values, and structure.
2) Key challenges of data integration are identified as heterogeneities in database schemas, including differences in naming, meaning, structure and type of attributes, as well as differences in data models.
3) Resolving these heterogeneities is important for tasks like querying multiple distributed databases as a single source, as envisioned by the data web.
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