The document discusses how conventional ecommerce solutions focus on business needs rather than customers. It introduces JDECommerceCX as a solution that enhances ecommerce stores with customer experience (CX) features by integrating the store with a company's JDEdwards ERP system. This allows for real-time processing, customer analytics and reports, an attractive user interface, and adaptive capabilities. Key benefits of JDECommerceCX include a responsive design, interactive product catalog, automatic data reconciliations, easy configuration and integration, real-time sales management, and ability to manage multiple stores and inventory lines efficiently.