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UNLOCKING THE
POWER OF PURPOSE
The Science, History and Practice of Purpose
Prepared by The EVR1 Institute for
MY LOVE AFFAIR WITH PURPOSE
• Who am I?
• Berkeley, CA
• Career on Wall St., in Silicon
Valley, as a social
entrepreneur and teacher at
UC Berkeley
• 3 years as a Global Purpose
Advocate
• My to promise to you:
• RESEARCH
• NEW INSPIRING POSSIBILITY
• COMMITMENT to deepen
your purpose in the world
WHAT WOULD
THE WORLD LOOK LIKE
IF EVERYONE KNEW THEIR
PURPOSE?
WHAT IS PURPOSE?
Ethics? Morals?
Vision? Mission?
Meaning? Intuition?
1. Being
2. Doing
3. Mission
PURPOSE 101
1. Why
2. Ego vs. soul
3. Static & Evolutionary
4. Always living it – IMPLICIT vs EXPLICIT
- EXPLICIT – we are aware of costs of not living it
Unlocking the Power of Purpose by The EVR1 Institute
STRATEGY & PURPOSE
Parts
What & How
Out - In
Goal-
oriented
Market-Driven
Left Brain
Opportunist
Whole
Why
In – Out
Process-
oriented
Soul-Driven
Right Brain
Emancipation
PURPOSE
"A leader will find it difficult to articulate a coherent
vision unless it expresses his core values, his
basic identity. One must first embark on the
formidable journey of self-discovery in order to
create a vision with authentic soul.”
- Mihaly Csikszentmihalyi
THE SCIENCE OF
PURPOSE
LONG LIFE
+ 7 YEARS
- CORTISOL
- 23% MORTALITY
2X
LEARNING
REDUCED
RATES OF:
- ALZHEIMER’S
- DEPRESSION
- STROKE
BRAIN
INSURANCE
40% MORE
LIKELY TO BE
CONTENTED
19% REDUCTION IN
CORONARY MORTALITY
RATES
31% INCREASE IN
EXPERIENCE OF
LOVE
ECONOMIC ROCKET FUEL
• HIRING: 70% of Millenials (<37) list purpose
as a must have at work
• PRODUCTIVITY: 4x more likely of being
engaged at work
• PROFIT: 91% of executives link a strong
corporate purpose with profitability
• STRATEGY: Global CEOs rank purpose as
one of the top things to focus on, along
with ethics and values
• WEALTH: 47% increase in reported feelings
of abundance
POVERTY OF
PURPOSE
80% OF CEOS
DON’T KNOW
THEIR PURPOSE
87% OF
HUMANITY
DISENGAGED
AT WORK
IN THE LAST 40
YEARS, THE
PLANET HAS
LOST 50% OF
ITS WILDLIFE
SPECIES
EXTINCTION
RATES 1000X
PRE-INDUSTRIAL
CIVILIZATION
GOVERNMENT
IMPOTENCE
Unlocking the Power of Purpose by The EVR1 Institute
NASA AND UNITED
NATIONS STUDIES
PREDICT THE COLLAPSE
OF HUMANITY IN
~ 15 YEARS
Unlocking the Power of Purpose by The EVR1 Institute
CREATES A BETTER WORLD
#1 FACTOR IN
YOUTH
LEARNING AND
HAPPINESS
INCREASES
RACIAL TOLERANCE
INCREASES
LIKELIHOOD OF
CHARITABLE GIVING
BY 50%
SUSTAINABILITY• 16% of the US and 50% of the EU make
purchases aligned with their life’s purpose
• 800% increase in news about sustainable
businesses between 2001 and 2011
• As of 2008, 350+ professors in social
entrepreneurship from 35+ countries, with
30+ national and international competitions,
800 different articles and 200 cases used in
social entrepreneurship courses
1. FINANCIAL CAPITAL
2. HUMAN CAPITAL
3. ECOLOGICAL CAPITAL
4. PSYCHOLOGICAL
CAPITAL
THE 4TH WAVE OF
CAPITALISM
"A leader will find it difficult to articulate a
coherent vision unless it expresses his core
values, his basic identity. One must first
embark on the formidable journey of self-
discovery in order to create a vision with
authentic soul.”
- Mihaly Csikszentmihalyi
1. Discovering that purpose is
possible, practical and
scientific
2. Freedom from ego / fear
3. Soul access – feeling the
sense of purpose within
4. Achieving with purpose
THE 4 ECSTASIES OF PURPOSE
PURPOSE 201
1. Purpose is holistically informed
2. Purpose is a bridge
3. Purpose is your primary love
relationship
4. Purpose is fullness and commitment
WHAT WOULD
THE WORLD LOOK LIKE
IF EVERYONE KNEW THEIR
PURPOSE?
LIVING YOUR PURPOSE
1. ASSESS
2. GET SUPPORT
3. DISCOVER
4. INTEGRATE
5. CREATE
& SERVE6. EVANGELIZE
THANK YOU!
BRANDON PEELE
GLOBAL PURPOSE ADVOCATE
B@EVR1.CO | HTTP://EVR1.CO

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Unlocking the Power of Purpose by The EVR1 Institute

  • 1. UNLOCKING THE POWER OF PURPOSE The Science, History and Practice of Purpose Prepared by The EVR1 Institute for
  • 2. MY LOVE AFFAIR WITH PURPOSE • Who am I? • Berkeley, CA • Career on Wall St., in Silicon Valley, as a social entrepreneur and teacher at UC Berkeley • 3 years as a Global Purpose Advocate • My to promise to you: • RESEARCH • NEW INSPIRING POSSIBILITY • COMMITMENT to deepen your purpose in the world
  • 3. WHAT WOULD THE WORLD LOOK LIKE IF EVERYONE KNEW THEIR PURPOSE?
  • 4. WHAT IS PURPOSE? Ethics? Morals? Vision? Mission? Meaning? Intuition? 1. Being 2. Doing 3. Mission
  • 5. PURPOSE 101 1. Why 2. Ego vs. soul 3. Static & Evolutionary 4. Always living it – IMPLICIT vs EXPLICIT - EXPLICIT – we are aware of costs of not living it
  • 7. STRATEGY & PURPOSE Parts What & How Out - In Goal- oriented Market-Driven Left Brain Opportunist Whole Why In – Out Process- oriented Soul-Driven Right Brain Emancipation
  • 9. "A leader will find it difficult to articulate a coherent vision unless it expresses his core values, his basic identity. One must first embark on the formidable journey of self-discovery in order to create a vision with authentic soul.” - Mihaly Csikszentmihalyi
  • 11. LONG LIFE + 7 YEARS - CORTISOL - 23% MORTALITY
  • 12. 2X LEARNING REDUCED RATES OF: - ALZHEIMER’S - DEPRESSION - STROKE BRAIN INSURANCE 40% MORE LIKELY TO BE CONTENTED
  • 13. 19% REDUCTION IN CORONARY MORTALITY RATES
  • 15. ECONOMIC ROCKET FUEL • HIRING: 70% of Millenials (<37) list purpose as a must have at work • PRODUCTIVITY: 4x more likely of being engaged at work • PROFIT: 91% of executives link a strong corporate purpose with profitability • STRATEGY: Global CEOs rank purpose as one of the top things to focus on, along with ethics and values • WEALTH: 47% increase in reported feelings of abundance
  • 16. POVERTY OF PURPOSE 80% OF CEOS DON’T KNOW THEIR PURPOSE 87% OF HUMANITY DISENGAGED AT WORK
  • 17. IN THE LAST 40 YEARS, THE PLANET HAS LOST 50% OF ITS WILDLIFE SPECIES EXTINCTION RATES 1000X PRE-INDUSTRIAL CIVILIZATION GOVERNMENT IMPOTENCE
  • 19. NASA AND UNITED NATIONS STUDIES PREDICT THE COLLAPSE OF HUMANITY IN ~ 15 YEARS
  • 21. CREATES A BETTER WORLD #1 FACTOR IN YOUTH LEARNING AND HAPPINESS INCREASES RACIAL TOLERANCE INCREASES LIKELIHOOD OF CHARITABLE GIVING BY 50%
  • 22. SUSTAINABILITY• 16% of the US and 50% of the EU make purchases aligned with their life’s purpose • 800% increase in news about sustainable businesses between 2001 and 2011 • As of 2008, 350+ professors in social entrepreneurship from 35+ countries, with 30+ national and international competitions, 800 different articles and 200 cases used in social entrepreneurship courses
  • 23. 1. FINANCIAL CAPITAL 2. HUMAN CAPITAL 3. ECOLOGICAL CAPITAL 4. PSYCHOLOGICAL CAPITAL THE 4TH WAVE OF CAPITALISM
  • 24. "A leader will find it difficult to articulate a coherent vision unless it expresses his core values, his basic identity. One must first embark on the formidable journey of self- discovery in order to create a vision with authentic soul.” - Mihaly Csikszentmihalyi
  • 25. 1. Discovering that purpose is possible, practical and scientific 2. Freedom from ego / fear 3. Soul access – feeling the sense of purpose within 4. Achieving with purpose THE 4 ECSTASIES OF PURPOSE
  • 26. PURPOSE 201 1. Purpose is holistically informed 2. Purpose is a bridge 3. Purpose is your primary love relationship 4. Purpose is fullness and commitment
  • 27. WHAT WOULD THE WORLD LOOK LIKE IF EVERYONE KNEW THEIR PURPOSE?
  • 28. LIVING YOUR PURPOSE 1. ASSESS 2. GET SUPPORT 3. DISCOVER 4. INTEGRATE 5. CREATE & SERVE6. EVANGELIZE
  • 30. BRANDON PEELE GLOBAL PURPOSE ADVOCATE B@EVR1.CO | HTTP://EVR1.CO