The document discusses value engineering methodologies that can be applied to structured cabling systems and ICT rooms to reduce costs by 30%. It provides tips on high density equipment and cooling, including having a strategy to avoid getting "burnt" and designing out "hot spots". It also discusses avoiding "stupid" practices like bottom cable entry that wastes cable and requires access floors, as well as unnecessary fan trays and perfect cable bundles. Functional analysis and questioning functions can encourage disruptive thinking to reduce duplication and costs.