Jpro stl community
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This document discusses how social media like Facebook, Twitter, and blogs can be used to build communities. It explains that social media allows for participatory and democratic communication that is conversational and helps form connected communities around shared interests. Traditional media focuses on one-way communication from brands while social media puts the audience in control and facilitates two-way conversations and learning. The document also discusses how to cultivate a sense of community and the importance of shared goals, listening, transparency and knowing your audience when promoting community through social media.
Jpro stl community
- 1. Facebook, Twitterand BloggingCase Studies in Community BuildingPresented by Lisa Coltonlisa@darimonline.org • 434.977.1170@DarimOnline • facebook.com/DarimOnlinehttp://slidesha.re/darim-jprostl-comm
- 4. Characteristics of Social MediaParticipatory: It blurs the line between producer and consumer, media and audience.
- 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
- 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
- 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
- 8. Connected: Thrives on being connected, rather than being territorial and proprietary.A Tool Can Be A Game ChangerSocial MediaAudience in controlTwo way / ConversationFacilitate learningFocused on the learnersInfluencing, InvolvingCo-created contentTraditional MediaBrand in controlOne way / Deliver msgTransmit informationFocused on the informationTeachingOrg creates contentHow are you adapting?
- 9. Based on Real Human ExperienceIn a 1986 study, McMillan andChavis identify four elements of "sense of community”:MembershipInfluenceIntegration and fulfillment of needsShared emotional connectionHow do you cultivate and support these? What is Core and what is Periphery?
- 10. Ambient AwarenessSee NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
- 11. What Is Community?Flickr user: Na-pixFlickr user: amazon-caresKey attributes of community? When do you feel it?
- 14. Communal
- 15. Social Capital Is…The collective value of all social networks(who you know) and the inclinations that arise from these networks to do things for each other (norms of reciprocity). - Robert Putnam
- 17. Thinking about your P.O.S.T.craft a stellar Facebook update.
- 18. NoticetheAction
- 20. Shared Goals + Listening
- 22. Know Your Community, and Be A Step Ahead:Anticipate The Shifting Market & Be Nimble
- 23. P.O.S.T.Groundswell, by Charlene Li and Josh BernoffP: PEOPLEO: OBJECTIVESS: STRATEGYT: TECHNOLOGY
- 24. Know Your AudienceConversationalists:56% female70% 30+ yrs oldFastest growing Facebook demographic:45-65 yr old women
- 25. John Fitch’s Steam Engine
- 26. John Fitch’s Steam Engine
- 27. The Networked NonprofitJoin the online book club to discuss The Networked Nonprofit:http://on.fb.me/netnonbookclub
- 28. WANT MORE?Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!Express interest here:http://bit.ly/darimedinfoApplications available this spring.
- 30. IT’S NOT ABOUT TECHNOLOGY