Keywords: how to choose them, how to use them
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The document discusses key aspects of SEO including understanding search engines, choosing effective keyphrases based on search volume, competition, and relevance. It highlights the importance of on-page SEO and suggests strategies for incorporating keyphrases into web content. Additionally, it emphasizes the value of secondary keyphrases and internal linking for improving site usability and SEO performance.
Keywords: how to choose them, how to use them
- 1. Wine & Web Keyphrase Research Andy Crestodina @crestodina #wineweb
- 2. There are 3 Parts to SEO
- 3. How Search Engines Work Source: SEOmoz, 2011 Search Engine Ranking Factors
- 4. How Search Engines Work Source: SEOmoz, 2011 Search Engine Ranking Factors
- 5. SEO (over) simplified Links = How trustworthy your site is On-Page = How relevant the page is Keyphrases = What the page is relevant to
- 6. How to choose them
- 7. 3 Criteria for Choosing Keyphrases
- 8. Search Volume Text Resource: Google Keyword Tool
- 9. Search Trending Resource: Google Insights
- 11. Competition The phrase is highly competitive if all the sites on the first page of Google… • Are famous (wikipedia, etc.) • Have a higher domain authority than you • Have title tags that begin with the keyphrase • Lots of AdWords ads Resource: Open Site Explorer
- 12. Competition Look out for universal search results • Local (change tactics/choose another phrase) • Videos (opportunity?) • Images • Products • News
- 13. Relevance Text
- 14. Other Keyphrase Ideas • Use Google Instant • Check the competition Resource:SpyFu
- 15. Secondary Keyphrases • Shares words with the first phrase “google authorship” and “google authorship markup” • Includes words that share semantic meaning
- 16. How to use them
- 17. On-Page SEO • Once at the beginning of the title <title> • Once in the first header <h1> • Four to six times in the body of the page • In links on other pages that link to the page.
- 19. Other Key(phrase)Reasons •Better Usability •Retro Keyphrase Design •Offline Benefits new products, services, locations Resource:Keyword Design Blackjack
- 20. Wine & Web Thank you! Andy Crestodina @orbiteers #wineweb