KM-Report may-2015
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Mobidays is a mobile marketing company that launched the Mobile Advertisement Research Institute (MARI) in August 2014 to study trends in the mobile ecosystem. The monthly KM report covers domestic and global mobile industry issues, including the growth of mobile shopping, competition in the taxi app market, and the emergence of smartphones as primary media consumption devices. The report emphasizes the influence of mobile payment systems and privacy concerns among users as significant factors in the evolving mobile landscape.
![2014/08 2014/09 2014/10 2014/11
2014/12 2014/01 2015/02 2015/03
Mobidays [KM Report]
Mobidays is a specialized mobile marketing company,
making every effort to have proper understanding of mobile market and to activate mobile eco-system.
In order to do so, Mobidays established [Mobile Advertisement Research Institute: MARI] in August 2014
(blog.naver.com/mobidays01).
[Mobile Advertisement Research Institute: MARI] collects and studies domestic and overseas mobile
related information and issues ‘VEUM’ (Very easy understanding of mobile) a main column, and
‘KM report’ a monthly trend report.
KM report is a report based on insight and information articles such as domestic / overseas mobile
related investment news and market issues which provides mobile eco-system trend and issues.
We will keep working our best to release various and interesting news about mobile market in succession.
Thank you.
Mobidays Team
Article & Advertisement Contact : j3y_sj@mobidays.com](https://image.slidesharecdn.com/km-reportmay2015-150515102252-lva1-app6891/85/KM-Report-may-2015-2-320.jpg)
KM-Report may-2015
- 2. 2014/08 2014/09 2014/10 2014/11 2014/12 2014/01 2015/02 2015/03 Mobidays [KM Report] Mobidays is a specialized mobile marketing company, making every effort to have proper understanding of mobile market and to activate mobile eco-system. In order to do so, Mobidays established [Mobile Advertisement Research Institute: MARI] in August 2014 (blog.naver.com/mobidays01). [Mobile Advertisement Research Institute: MARI] collects and studies domestic and overseas mobile related information and issues ‘VEUM’ (Very easy understanding of mobile) a main column, and ‘KM report’ a monthly trend report. KM report is a report based on insight and information articles such as domestic / overseas mobile related investment news and market issues which provides mobile eco-system trend and issues. We will keep working our best to release various and interesting news about mobile market in succession. Thank you. Mobidays Team Article & Advertisement Contact : j3y_sj@mobidays.com
- 3. 2 Domestic Issue 1. The Golden Era of Mobile Shopping 2. Call Taxi App Market, Too Much or the More the Merrier? 3. Smartphones Become the New TV 4. Korean Smartphone Users’ Usage Patterns 5. The Privacy of Smartphones Global Issue 1. The Strength of Mobile Game IPs! 2. Chinese IT Companies dream to be Heroes!
- 4. 3 Domestic Issue 1. The Golden Era of Mobile Shopping 2. Call Taxi App Market, Too Much or the More the Merrier? 3. Smartphones Become the New TV 4. Korean Smartphone Users’ Usage Patterns 5. The Privacy of Smartphones
- 5. 339,600 337,600 319,600 297,900 224,620 132,300 59,070 18,170 2012 2013 2014 2015(e) 4 The Golden Era of Mobile Shopping The Reason for Increase in Mobile Shopping Online, Mobile Shopping Sales Mobile Shopping, high rate of usage from 30s! Year 2014 40’s 11% 40’s 22% 20’s 35% 20’s 21% 30’s 46% 30’s 50% Online Mobile (Unit: hundred million KRW) Source: April 13th, 2015. Digital Daily. Mobile Shopping, usage rate of 40~50s ... 2nd War Expected April 13th, 2015. Digital Daily. Decrease exiting customers... Easy-pay may be key Source : Understanding and predicting online shopping trends (2014) 11st Usage Rate per Age group WeMakePrice Usage Rate per Age group March, 2015 G-Market and Auction’s Smile Pay TMon’s TMon Pay 11st’s Syrup Pay The Reason for increase in mobile shopping - Daily use of smartphones - Advances in mobile search and mobile payment features - Convenient payments made possible thanks to mobile easy-pays
- 6. 72.5% 5 Convenient Mobile Easy-Pays The Golden Era of Mobile Shopping What is a mobile easy-pay? It is a service that allows payments to be made simply by confirming IDs, passwords, cell-phone information, SMS, etc, after once you have registered the card informtaion. Reason for using mobile easy-pay services 3.4 Times72.1%97.9% 110,000 KRW Recognition rate of mobile easy-pay services Have used mobile easy-pay services Monthly average mobile easy-pay services usage Average purchaseamount for mobile easy-pay services Convenience 45.7% Payment benefits 24.2% Association with existing services 17.5% Curiosity 11.3% Source: April 23rd, 2015. Daily Korea: Online shoppers 70% respond that they “have made purchase with mobile easy-pay” Source: Mobile easy-pay service usage state, DMC Media (Ages 19~59 total of 948 people sample survey)
- 7. 6 Social Commerce Wars Foreign private equity funds are showing interest in Korean mobile payment markets and are trying to take over Korean social commerce companies such as TMon. It seems to be due to their interest in targeting Chinese consumers who are interested in Korean popular culture. - Ticket Monster’s representative Hyun-Sung Shin and US private equity fund KKR’s consortium took over the control of Ticket Monster and 59% of the share from Groupon. - Anchor Equity Partners and TMon management team were included in the consortium organized by KKR and the consortium estimated Ticket Monster’s business value to be about $7 billion 82 million (about 860 million KRW). - After this takeover, Hyun-Sung Shin became the major stockholder of Ticket Monster. The Golden Era of Mobile Shopping Who is the new owner of TMon? What is the course of Social Commerce in 2015? Wall Street Journal Performance of the three major social commerce companies in 2014 (Unit: 100 million KRW) - Coupang had the highest sales out of the 3 major Social Commerce companies. - Distribution industries seem to be more interested in social commerce’s poor profitability rather than the sales rankings. Sales: 348,497 Business Loss: 1,215 Sales: 184,321 Business Loss: 290 Sales: 157,498 Business Loss: 246 Source: March 31st, 2015. zdnet Will the private equity fund KKR become the new owner of Ticket Monster? April 15th, 2015. YonHap News. TMon and WeMake Price fight over who will come 2nd in Social Commerce
- 8. 7 Social Commerce Wars The Golden Era of Mobile Shopping AliPay infrastructure constructed in over 20,000 domestic convenience stores Source: April 9th, 2015. news1 China’s AliPay can be used for payments in April 21st, 2015. Financial News. Danal, together with TenPay releases offline domestic stores payment services across countries April 16th, 2015. Mobile credit card that allows payments both in China zand Korea to be released in July - AliPay, a Chinese electronic payment service, will construct barcode payment infrastructures that use AliPay wallets in over 20,000 convenience stores in Korea such as GS25 and CU. - In the long run, AliPay plans to provide user experience not only to Chinese but also to Korean customers by changing the mobile payment patterns with its own system. TenPay attempting barcode payments across countries - The mobile payment company Danal will provide barcode payment services across countries together with TenPay. - When visiting Korea, Chinese tourists can use ‘WeChat barcode payment service’ that they have been using in China without having to exchange currency or be issued an international credit card. - WeChat barcode payment can be used in Danal’s barcode payment service ‘BarTong’s’ franchise stores and will be further expanded to many other franchises in major cities with lots of tourists later on. Release of mobile credit card that allows payments both in Korea-China - LG U+, China Union Pay, Union Pay International, KB Financial Group, and KB Card signed a business cooperation contract for mobile card isses and payment services. - Union Pay mobile credit cards will be issued to existing customers. - Payments can be made both in Korea and China with this mobile credit card. - This service is to be fully implemented starting from this coming July.
- 9. 8 Call Taxi App Market, Too Much or the More the Merrier? Kakao Taxi signs a linkage with Kimgisa, a popular domestic navigation app Kakao Taxi signs a linkage with Kimgisa, a popular domestic navigation app Kakao Taxi signs a linkage with Kimgisa, a popular domestic navigation app Kakao Taxi signs a linkage with Kimgisa, a popular domestic navigation app - Kakao Taxi added LOC&ALL’s navigation app ‘Kimgisa’s navigation features’ to its drivers’ purpose app. - After the taxi driver accepts a call from the customer, they can get directions to the customer’s location by pressing the ‘navigation with Kimgisa’ button. Moreover, Kimgisa’s features can be used to find directions to the customer’s destination. - SK Planet offers a TMap service which is its own map service app ‘TMap’ with call taxi services added on. - TMap plans to cooperate with public transportation services to provide customers with information about alternative means of transportation when they fail to get a taxi. - They are also considering about linking its mobile payment service ‘Syrup Pay’ with ‘TMap Taxi’. - Naver signed a contract with Korean Transportation Safety Authority and provides ‘national taxi call service’ information through Naver and Naver Map. The service is being carried out by the Authority and the Ministry of Land, Infrastructure and Transport. - Naver plans to reveal the call taxi information through Naver search or map service to allow convenience for users. - Hyundai-MNSoft signed a contract with Star Soft, a call-taxi control software company, and linked the call taxi app ‘Narmi’ and smartphone navigation app ‘Mappy’. - When the call taxi operator sends the customer’s destination, Mappy, linked with the call taxi app, will be launched and will automatically give directions to the taxi driver until destination Kakao Taxi KimGisa Syrup PayTmap Taxi Naver MapNaver MappyNarmi
- 10. 9 Call Taxi App Market, Too Much or the More the Merrier? Limits of Call taxi apps • Similar services are offered by most of call taxi apps such as expected time required, and safety return services. • It is not guaranteed whether the taxi drivers would continue to use the call taxi apps even after the incentive promotions expire. • There are lots of technological weaknesses such as difficulty in pinpointing exact locations. • There is a limit to usage during the hours when there are a lot of taxi users (in case of rain, dawn etc). Limo Taxi signs MOU with Premium Pass International - Limo Taxi is a call-taxi app service company that was founded in July, 2014. - It provides regular taxi calling service ‘Limo’ and model/luxury taxi reserving service ‘Limo Royal’. - It signed a business agreement with ‘Premium Pass International’, an international taxi commission company, on April 15th in order to promote Seoul tourist taxis. Baekgisa signs MOU with Sheraton Grand Walkerhill Academy - Baekgisa is a call taxi app service provided by Three Line Technologies. - Only Seoul private taxi drivers can sign up yet and it is run only in Seoul. - A business agreement was signed with Sheraton Grand Walkerhill Academy on April 1st about service education. Drivers enlisted in Baekgisa are given kindness education at 6 star hotels. Korean Smart Card releases T Money Taxi - Korean Smart Card, which issues the transportation card ‘T Money’, launched ‘T Money Taxi’ app. - Various services such as driver’s name revelation, driver evaluation, and safety return home service are provided. - Education and information for and about taxi drivers are offered through cooperation with professional call companies (Seoul Call, Coco Taxi, Eastern NTS etc). Limo Taxi Baekgisa T Money Taxi
- 11. 10 42.3 59.4 37.9 50.2 29.9 42.3 28.2 31.1 19.3 22.3 16.1 21.1 15.6 10.3 16.117.1 19.7 10.3 15.715.3 8.4 6.9 12.2 8 6.7 4.6 6.8 5.7 4.4 1.9 6.4 4.6 1.9 2.2 4.1 2.3 Smartphones become the New TV Contents usage through smartphones by age Smartphone Contents Usage Rate by Age (Monthly usage rate of at least once a day, Unit: %) Other TV Contents View with smartphones rather than TV View all at once VOD rather than real time view View while travelling Teens 20s 30s 40s 50s 60s Teens 20s 30s 40s 50s 60s Active viewing patterns of media programs by age (Degree of agreement measured on a 5 point scale. Percentage of agree+strongly agree. Unit: %) Source: Spread of smartphone supplies and changes in media usage patterns between generations. Korea Information Development Society Institute
- 12. 11 Daum Kakao launches Kakao TV Smartphones become the New TV Mobile TV is the Future of Media Contents Kakao Talk Users: 37,000,000 people Kakao TV app to be launchedBroadcast Contents Se-Hoon Choi Daum Kakao co-CEO Masuda Joon Line Upper Executive As video services related business are growing in mobiles, ways to maximize user values are being pursued. Various video services will be released this year. Users are already used to expressing with videos. Line, video platform business - Last February, Line invested in ‘3minute’, an online video contents company. - 3minute is a company that creates 3 minutes long product advertisement videos with models, posting them on YouTube for worldwide supply. - Line is developing a ‘LineTV’ service in Thailand and Taiwan. Moreover, Line is providing real time video streaming services through its official account. Source: April 20th, 2015. New Daily Economics. ‘Kakao TV’ to be released in May. Linkage of app-KakaoTalk separate April 10th, 2015. zdnet Naver Japan Line. Focus on video business KAKAO TV
- 13. 12 Korean Smartphone Users’ Usage Patterns 40.1 6 seconds 87.9 65%75% Factors that affect usage and purchase of application 27% 17.3 11.4 28.4 App survivability rate Average Number of Apps installed in smartphone per a Korean user Consumers’ perception of appropriate loading time for applications Responded that they would leave the app if its loading time was longer than 6 seconds Responded that they would leave the brand for good if a security-related problem occurred Number of Apps used in the last month Korean Consumers Features that are easy to use Convenience Recommendation from others Source: Software: Brand loyalty’s new battlefield, KoreanCATechnologies
- 14. 13 81.7 78.1 75.5 70.2 73.7 71.2 The Privacy of Smartphones Leak of various information to outside Impersonation as Financial app Device management registration SendsSMS April 5th, 2015. zdnet 70% of mobile app users ‘worried about privacy’ April 19th, 2015. etnews First quarter smishing vicious apps.... ‘not all were revealed’ Percentage of responds on ‘I think my personal information might be exposed’ Malicious apps going around safety barriers Percentage of respondents worried about their usage information being sold to a third party without notice(Unit: %) Navigation apps Restaurant recommendation apps Health care apps - According to Korean Internet Security Agency, there were 367 new malicious apps collected in th first quarter of 2015. - The smishing malicious apps collected in the first quarter are responsible for about 10 different malicious actions such as information leakage, impersonation as finanacial apps, and sending SMS messages. - It was studied that cyber criminals used servers such as Amazon, Dropbox and Cloud to avoid investigation. Navigation apps Restaurant recommendation apps Health care apps (Unit: %) Info Leakage Impersonation as Financial app Sends SMS Device management registration Source :
- 15. 14 KM report Regular Subscription Subscribe for the Mobidays KM report in order to receive the monthly issues through email address you have provided. To subscribe for KM report http://goo.gl/iotV9x
- 16. 15 Global Issue 1. The Strength of Mobile Game IPs! 2. Chinese IT Companies dream to be Heroes!
- 17. 16 The Strength of Mobile Game IPs! Movements to secure IP Source: March 30th, 2015. newsway Game companies plan to target China with mobile games that make use of popular IPs April 6th, 2015. zdnet Games secuing IP.... A ‘silent-war” has begun Joint business and strategic partnership of NC Soft and Netmarble Games - Netmarble is developing a mobile game that makes use of NC Soft’s Global IP(Blade&Soul, Lineage, Aion). - Both companies plan to enter the global mobile games market together. Nexon proceeds partnership and investment with domestic and foreign companies - Nexon announced they will work on a mobile game version of ‘Final Fantasy 11’ together with Japan’s Square Enix. - It signed a monopoly license contract with KOEI Techmo Games regarding the classic game ‘Samgukji Jojo war’ which was released in 1998. - It signed a license contract with TT Games that posses the worldwide digital publication right of ‘Lego’, in order to develop a mobile RPG that makes use of Lego. Targeting Chinese market with mobile games that make use of online game IPs - Gravity and WeMade Entertainment will soon be entering the Chinese market with mobile games that make use of the IP of games such as ‘Ragnarok’, and ‘Legend of Mir 2’. - Possibility of failure is expected to be significantly lowered if a popular online game’s brand awareness is used. -Even if it shows poor performances in Korea, a rise in profits can still be hoped for as long as it is successful in China.
- 18. 17Source: April 10th, 2015. zdnet Rising Popularity of animation IP in the global games market April 22nd, 2015. zdnet Blizzard and Nintendo’s late entry to mobile. What’s the possiblity of their success? The Strength of Mobile Game IPs! Development of mobile games using popular foreign IPs Nintendo enters mobile games market through strategic partnership with DeNA - Nintendo’s Wii, Nintendo 3DS etc are facing stagnations in sales in the console games market. - It plans to overcome its stagnation with new profits by entering the mobile games market with IPs such as Super Mario and Pocket Monsters. Blizzard releases first mobile game that makes use of IP - Blizzard, that possesses a high level of technology in PC Games, released its first mobile game ‘Hearth Stone’.l - It ranked 2nd for popularity and 9th for sales on Google Play as soon as it was released which seemed to show the brand awareness strength of Blizzard. EA releases games that make use of animations - ‘Simpson’s: Springfield’ ranked 1st in app stores of over 20 different countries worldwide after its first release in 2013. - The game above which made use of the animations Simpon’s is known to have raised over $100 million until April of 2015. -EA signed a multi title contract with Universal Pictures and Illumination Entertainment that possess the IP for ‘Super bad’ and plans to develop mobile games that makes use of the characters in Illumination Entertainment’s next projects.
- 19. 18 Founded by Ma Huateng in Shenzhen, China Online Messenger QQ Service Exceeded break-even point HK Exchanges – first Chinese Internet company to be listed Contents business including online games Takeover of Riot Games, developer of the game ʻLeague of Legendsʼ Release of mobile messenger WeChat (currently 600 confirmed) Expand of business to mobile games Foundation of the Korean branch, Tencent Korea Year 2012 Investment of 72 billion KRW to Kakao Takeover of Unreal Engine and Epic Gamesʼ share Investment of 20 billion KRW to Pati Games Chinese IT Avengers Tencent, the scary penguin’s business walking Source: April 14th, 2015. etnews Attention! This company <9th> Tecent Year 1998 Year 2000 Year 2006 Year 2011 Year 2012 Chinese Online games & SNS company - Year 2014 Sales 78.9 billion CNY(about 13 trillion 900 billion KRW) - Year 2014 Profits 23.8 billion CNY(about 4 trillion 200 billion KRW) - April 13th, 2015 Aggregate market value 206 billion USD(about 226 trillion KRW)
- 20. 19 20142013 $5.3 $7.2 $4.7(e) $6.0(e) $4.9(e) $5.0(e) $3.7 $4.5 $4.6 $4.4 $2.4(e) $3.2(e) $1.4(e) $2.6(e) $1.3 $2.3 $2.4 $2.1 $1.4 $1.8 Tencent Sony Microsoft EA Blizzard Apple Google King Nintendo Ubisoft Chinese IT Avengers Tencent, the scary penguin’s business walking Source: April 22nd, 2015. Digital Daily: ‘Scary Tencent’, world greatest not only in size but also in growth rate Source : Newzoo (Unit: billion USD)Global Games Sales Size TOP10 - It is analyzed that Tencentʼs growth was possible due to the takeover of the Chinese games market which has a large domestic demand. - Tencent not only rose in the online games market but also in the mobile games market using WeChat, a mobile messenger.
- 21. 20 Chinese IT Avengers Tencent, the scary penguin’s business walking Source: April 29th, 2015. zdnet Tencent releases ‘TOS’, a smart device OS April 30th, 2015. Asia Economy Daily. IT Dinosaur Tencent aims for the US games market as well Release of smart equipment operating systems(OS) - Tencent released ‘TOS’ (Tencent Operating System) which is an OS for smart devices. - TOS is an open-source OS and will be offered for free to the OS developers and manufacturing companies for a shared profit. - TOS services smart devices such as TVs and smart watches and will interlock QQ Messenger, a service offered by Tencent, and offer a mobile payment system. Continuous investments in the games market - Tencent will be taking over 14.6% of the US games developer ‘Glu Mobile’s’ share at $126 million (about 134 billion KRW). - Over 4 trillion KRW are being invested to over 40 different games companies in the last 2 years. - Tencent plans to increase their influence in the US market through Glu Mobile and Glu Mobile plans to enter the Chinese and Middle Eastern markets through Tencent.
- 22. 21 Chinese IT Avengers Source: April 13th, 2015. Digital Daily. Mobile Shopping, usage rate of 40~50s ... 2nd War Expected April 13th, 2015. Digital Daily. Decrease exiting customers... Easy-pay may be key Other 30.3% Lenovo 8% Vivo 9% Samsung 10% Apple 11% Huawei 11% Source : IHS - Rise of middle-low priced phones such as Xiaomi - Trend of increasing Chinese local business companies First quarter of 2015 Chinese smartphones’ market share First quarter of 2015 Xiaomi’s Sales about Xiaomi ranks 1st of Chinese smartphones share LongTu Games’ Success - LongTu Games is a Chinese mobile games company that published ‘Soul Clash’, a mobile action card game. - LongTu Games took over I-net school, a Korean education business, in February 2015. The company’s name was changed to LongTu Korea in April 2015 and they proceeded with the games business. - LongTu Korea, which was taken over by LongTu Games, saw an increase in their stock price from 1,835 KRW per dividend on December 30th, 2014 to 20,450 KRW per dividend in early March 2015. - LongTu Games signed a strategic alliance with Kabam in April 2015 and plans to publish ‘Marble Contest of Champions’ in China by the end of the year, which will become Kabam’s first production in the Chinese market. 14,200,000 pieces Xiaomi 14%
- 23. 22 2012 2014 15% 30% Chinese IT Avengers Source: March. 31st, 2015. eNews Today: Huawei, last year’s global sales increase by 20% April 2nd, 2015. Ajunews: Chinese smartphones, where comes next after China and India? Huawei, ‘let’s head to Africa!’ Huawei turns its eyes to Africa Chinese smartphones’ African market share Ken Hu Year 2014 Global Sales $46.5 billion (about 50 trillion KRW) Year 2014 Global Net Profit $4.5 billion (about 40 trillion KRW) Huawei’s vice president Revealed that they will seek new business opportunities in 2015 by investing in the ICT area such as cloud computing, big data, 5G, and IoT(Internet of Things). Year 2014 Huawei cellphone section 35% of its sales are from the Middle East and African markets Year 2014 Huawei Expand rate of Middle East and African markets at 300% - fast growth of smartphone markets (yearly growth rate 108%) - African consumers trust Chines brands’ quality and ability - Sufficient room for development and capability display due to mobile communication infrastructure shortage
- 24. 23 1. The Golden Era of Mobile Shopping 1. The Golden Era of Mobile Shopping 2015.03.31, zdnet. Will the private equity fund KKR become the new owner of Ticket Monster? 2015.04.09, news1. China’s AliPay can be used for payments in domestic stores 2015.04.13, Digital Daily. Mobile Shopping, usage rate of 40~50s ... 2nd War Expected 2015.04.13, Digital Daily. Decrease exiting customers... Easy-pay may be key 2015.04.15, YonHap News. TMon and WeMake Price fight over who will come 2nd in Social Commerce 2015.04.21, Financial News. Danal, together with TenPay releases offline payment services across countries 2015.04.23, Daily Korea. Online shoppers 70% respond that they “have made payments with mobile easy-pay” Source Domestic Issue http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150331122557 http://news1.kr/articles/?2177637 http://www.ddaily.co.kr/news/article.html?no=129151 http://www.ddaily.co.kr/news/article.html?no=129152 http://www.yonhapnews.co.kr/bulletin/2015/04/15/0200000000AKR20150415091100030.HTML?input=1195m http://www.etnews.com/20150416000176 http://www.fnnews.com/news/201504210911439205 http://daily.hankooki.com/lpage/economy/201504/dh20150423081403138090.htm
- 25. 24 2. Call Taxi App Market, Too Much or the More the Merrier? 2015.03.30, Hankyoreh. Match for Mobile Call Taxi 2015.03.31, etnew. Kakao Taxi launches at 31st...War has begun for Mobile Taxi 2015.04.03, zdnet. Kakao Taxi, Navigates through “Popular Domestic Navigation App Kimgisa” 2015.04.03, inews24. Call Taxi App Baekgisa, signs MOU with Sheraton Grand Walkerhill. 2015.04.09, Donailbo. After Uber leaves, competition for ‘Call Taxi App’ begins. 3. Smartphones Become the New TV 2015.04.10, zdnet. Naver Japan Line. Focus on video business 2015.04.20, inews. ‘Smartphones Become the New TV’ Monthly view for more then once rates 30% 2015.04.20, New Daily Economics. ‘Kakao TV’ to be released in May. Linkage of app-KakaoTalk separate Source Domestic Issue http://www.hani.co.kr/arti/economy/economy_general/684901.html http://www.etnews.com/20150330002200 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150403100450 http://news.inews24.com/php/news_view.php?g_menu=020310&g_serial=891246 http://news.donga.com/3/all/20150408/70599327/1 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150410085236 http://news.inews24.com/php/news_view.php?g_serial=893971&g_menu=020310 http://biz.newdaily.co.kr/news/article.html?no=10071559
- 26. 25 4. Korean Smartphone Users’ Usage Patterns 2015.04.08, znet. App survival rates 28.4%...what is the secret to ‘Winner App’? 2015.04.16, znet “88% of Korean Customer can’t wait on app loading for more then 6 seconds” 5. The Privacy of Smartphones 2015.04.05, zdnet. 70% of mobile app users ‘worried about privacy’ 2015.04.19, etnews. First quarter smishing vicious apps.... ‘not all were revealed’ Source Domestic Issue http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150405093654 http://www.etnews.com/20150417000168 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150408122332 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150416144254
- 27. 26 1. The Strength of Mobile Game IPs! 2015.03.30, newsway Game companies plan to target China with mobile games that make use of popular IPs 2015.04.06, zdnet Games secuing IP.... A ‘silent-war” has begun 2015.04.10, znet. Rising Popularity of animation IP in the global games market 2015.04.22, znet Blizzard and Nintendo’s late entry to mobile. What’s the possiblity of their success? 1. The Strength of Mobile Game IPs! 2015.04.14, etnews Attention! This company <9th> Tecent 2015.04.22, Digital Daily: ‘Scary Tencent’, world greatest not only in size but also in growth rate 2015.04.20, MK Business News: LongTu Korea, sudden rise to upper limit price of stocks for 2 days in a row 2015.04.29, hangukkyungjae. Longtu Games, partnership with global games company Kabam! 2015.04.29, EInfoMax. Low-priced Xiaomi to premium Apple.... Samsung lost a place in China 2015.03.31, eNews Today: Huawei, last year’s global sales increase by 20% Source Domestic Issue http://m.newsway.co.kr/view.php?tp=1&ud=2015033014525402199 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150406111502 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150410112704 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150422114002 http://www.etnews.com/20150414000130 http://www.ddaily.co.kr/news/article.html?no=129548 http://game.mk.co.kr/main/gamenews_detail.php?NO=201500374556 http://www.hankyung.com/news/app/newsview.php?aid=201504297016v http://news.einfomax.co.kr/news/articleView.html?idxno=152255 http://www.enewstoday.co.kr/news/articleView.html?idxno=379242
- 28. 27 THANK YOU Contact us http://www.mobidays.com/en http://facebook.com/mobidays.en https://www.linkedin.com/company/mobidays Seung Je, Lee j3y_sj@mobidays.com HP : FB : IN : Editor : E-mail :