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Knowledge ManagementKnowledge Management
Israeli Chamber of Information Systems Analysts
December 5th
, 2001
Shimon Barak
AgendaAgenda
Knowledge Management – What it is?
What it is not?
Some issues in implementing KM
Enterprise Portal
Communities
Tools
...
When you say KM, you mean:When you say KM, you mean:
 Knowledge Management?
– Remember: it is about knowledge but about management also
 Information Management?
– Information before Knowledge
 Document Management?
– To begin with
 A big repository of everything with a search engine on
top of it?
- Will you get the result you wanted?
 A Web site with links (Portal or not)?
– Let be organized
What is Knowledge
We have a knowledge about a subject when we
know the subject ourselves or we know where we can
find information about it.
Knowledge is about connecting people that need
information to people that have this information
KM involves:KM involves:
Collaboration
Processes
Incentives
Change Mngt
Culture
Best Practices
Communities
Portal
Search
Taxonomy
Knowledge Management
...... ......
Content Mngt
Do we know
what we know?
“If only we knew what we know, we would be
three time as profitable.” HP CEO Lew
Platt
KnowledgeKnowledge
Explicit / TacitExplicit / Tacit
KnowledgeKnowledgeKnowledgeKnowledge
Explicit = 10%Explicit = 10% Tacit = 90%Tacit = 90%
Tacit knowledge
is the unspoken
expertise of individuals
and teams (courses,
experience, ideas….)
Tacit knowledge
is the unspoken
expertise of individuals
and teams (courses,
experience, ideas….)
Explicit knowledge
is shared or codified
(Internet, documents,
help, e-mails…)
Explicit knowledge
is shared or codified
(Internet, documents,
help, e-mails…)
Where is the Information?
E-mail VoiceFax
News Documents, graphics,
presentations
Web Sites
Databases
Explicit KnowledgeExplicit Knowledge Tacit KnowledgeTacit Knowledge
Insights
Wisdom
??
Biggest Problem We FaceBiggest Problem We Face
Information
Overload
IT as the Sorcerer’s Apprentice
Thanks to IT, Information and knowledge have moved from
scarcity to abundance
but more is not necessary better
Our personal time and attention has become the critical
resource of the knowledge economy
and therefore needs to be carefully allocated
But IT still sees its role primarily as delivering more power, more
bandwidth, more data
thereby making the problem worse
Explicit Knowledge- Dangers!
Abundance of information
Information not updated
Hard to reach the right information
Every site look different
People don’t know about existing information
Knowledge ManagementKnowledge Management
Must change with the timesMust change with the times
Qualifications
THE VIRTUAL EMPLOYEE
OTHER EXPERIENCED
EMPLOYEES
FIELD SUPPORT
PERSONAL FILES
ELECTRONIC
KNOWLEDGE BASES
Skill
sets
Insights
Tools and
diagnosticsConsistent
methodologies
AlliancesCorporate
learnings
THE “EXPERT”
Analytics
Diagnostics
Lessons
Learned
Information
Presentations
Reports
Private
Network
Tacit
Knowl
edge
The old model of
“Knowledge is Power Lone Ranger”
with personal expertise
The “virtual employee” -- access
knowledge anytime, anywhere
Obstacles to Knowledge SharingObstacles to Knowledge Sharing
Corporate Culture Change
No Time / People/ Budget (‫)זאת‬
No Knowledge Strategy
NIH - Not Invented Here Syndrome
Employee recalcitrance
Why people are ready to share?Why people are ready to share?
 Reciprocity
– If I share, people will share with me and it will help me
to know more
 Repute
– If I share, people/managers will know me... and it will
help me to be promoted
 Altruism
– I am always ready to help. (yes, there are some strange
people)
Knowledge OrientedKnowledge Oriented
ProcessesProcesses
 E-mail
 Document Management
 Internet
 Intranet (Undernet)
 Help Desk
KM GoalKM Goal
“Bringing the right information to the right people
on the right media at the right time”
“Bringing the right information to the right people
on the right media at the right time”
RightRight
InformationInformation
RightRight
InformationInformation Right PeopleRight PeopleRight PeopleRight People
Right MediaRight MediaRight MediaRight Media Right TimeRight TimeRight TimeRight Time
Short, long, deepShort, long, deep
Managers,
programmers,
technical people,
marketing people, ...
Managers,
programmers,
technical people,
marketing people, ...
Intranet, e-mail,
phone, person,
meetings, ...
Intranet, e-mail,
phone, person,
meetings, ...
Immediately,
good to know
Immediately,
good to know
The 3 Elements of KnowledgeThe 3 Elements of Knowledge
InfrastructureInfrastructure
Corporate Knowledge
Infrastructure
1. Culture
For a knowledge sharing
environment
1. Culture
For a knowledge sharing
environment
2. Technology
Hardware, software,
network, etc.
2. Technology
Hardware, software,
network, etc.
3. Processes
Knowledge reliant business
processes
3. Processes
Knowledge reliant business
processes
KM CultureKM Culture
Corporate Management Support
KM Steering Committee
Corporate KM Team
Spending Time on KM
Incentives
Communities of Interest
CKOsCKOs –– Who are they?Who are they?
 Evangelists
– Have the passion, believes that KM is the answer
 Entrepreneurs
– Driven to build something new, willing to take risks
 Persuaders
– Use the arts of influence: reciprocity, commitment,
consistency and gentle deference
 Communicators
– Pursue multiple means of communication: meetings,
newsletters, e-mails, one-to-one conversations...
 IT Savvy
– Understand the capabilities of IT
A PortalA Portal –– What we need?What we need?
 Personalization
 Search
 Categorization
 Site Map
 Push
 Pull
 Subscribe and Alerts
 Security
 Content Management
 Application integration
KM ProductsKM Products
 Sharepoint
 Broadvision
 Web Sphere
 Oracle
 Plumtree
 Vignette
 Brio
 Commugen
 ...
 (Babylon)
CommunitiesCommunities
 Communities of Interest/ Practices
 People who:
– Have a same interest
– Trust each other
– Have a place to collaborate
 Virtual places
– E-mail, discussion groups, chat, collaboration
products...
 Physical places
– Meetings, conferences, phone, ...
The Knowledge Transfer in a
Conference
The conference
The Participants
The central team
The central teamto
the participants
The participants to
the central team
The participants
between them
Building a ServiceBuilding a Service
 Who needs it?
– They really need it?
 Who asked for it?
– Are they the right people to ask for
it?
 High Management approval
– Is it according to the company
business targets?
 Who will update the information?
– Think again! Are you sure?
 Who will use the information?
– Think again! Is it what they want?
Building the best serviceBuilding the best service –– They donThey don’’tt
use it. Why?use it. Why?
 They didn’t participate in the design
and were not in the loop.
 They don’t have the time
 It is not friendly enough
 Bad response time
 It is not within the environment they
use to work in
 “The token didn’t fall”
 Change Management
 ....
ImplementationImplementation
Explain what KM is
Ensure participants
Ensure updated information
Ensure that people share
their knowledge
Ensure that people use
the knowledge
Help if needed
Change ManagementChange Management
 People
 Processes
 Technology
What have we learned?What have we learned?
 See the big picture, begin small with an
appropriate service which can be a good example
for others. Show working services.
 Not everything can be written in documents. Put
links to experts, allow collaborations, meetings…
 KM is not only technical (needs culture and
processes) but no KM without a technical
environment (Enabler).
 Use counselors – but …
 Push , Push & Push. Don’t give up. “Show your
enthusiasm” (Larry Prussak)
shimonb@amdocs.com

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Knowledge Management

  • 1. Knowledge ManagementKnowledge Management Israeli Chamber of Information Systems Analysts December 5th , 2001 Shimon Barak
  • 2. AgendaAgenda Knowledge Management – What it is? What it is not? Some issues in implementing KM Enterprise Portal Communities Tools ...
  • 3. When you say KM, you mean:When you say KM, you mean:  Knowledge Management? – Remember: it is about knowledge but about management also  Information Management? – Information before Knowledge  Document Management? – To begin with  A big repository of everything with a search engine on top of it? - Will you get the result you wanted?  A Web site with links (Portal or not)? – Let be organized
  • 4. What is Knowledge We have a knowledge about a subject when we know the subject ourselves or we know where we can find information about it. Knowledge is about connecting people that need information to people that have this information
  • 5. KM involves:KM involves: Collaboration Processes Incentives Change Mngt Culture Best Practices Communities Portal Search Taxonomy Knowledge Management ...... ...... Content Mngt
  • 6. Do we know what we know? “If only we knew what we know, we would be three time as profitable.” HP CEO Lew Platt
  • 7. KnowledgeKnowledge Explicit / TacitExplicit / Tacit KnowledgeKnowledgeKnowledgeKnowledge Explicit = 10%Explicit = 10% Tacit = 90%Tacit = 90% Tacit knowledge is the unspoken expertise of individuals and teams (courses, experience, ideas….) Tacit knowledge is the unspoken expertise of individuals and teams (courses, experience, ideas….) Explicit knowledge is shared or codified (Internet, documents, help, e-mails…) Explicit knowledge is shared or codified (Internet, documents, help, e-mails…)
  • 8. Where is the Information? E-mail VoiceFax News Documents, graphics, presentations Web Sites Databases Explicit KnowledgeExplicit Knowledge Tacit KnowledgeTacit Knowledge Insights Wisdom ??
  • 9. Biggest Problem We FaceBiggest Problem We Face Information Overload
  • 10. IT as the Sorcerer’s Apprentice Thanks to IT, Information and knowledge have moved from scarcity to abundance but more is not necessary better Our personal time and attention has become the critical resource of the knowledge economy and therefore needs to be carefully allocated But IT still sees its role primarily as delivering more power, more bandwidth, more data thereby making the problem worse
  • 11. Explicit Knowledge- Dangers! Abundance of information Information not updated Hard to reach the right information Every site look different People don’t know about existing information
  • 12. Knowledge ManagementKnowledge Management Must change with the timesMust change with the times Qualifications THE VIRTUAL EMPLOYEE OTHER EXPERIENCED EMPLOYEES FIELD SUPPORT PERSONAL FILES ELECTRONIC KNOWLEDGE BASES Skill sets Insights Tools and diagnosticsConsistent methodologies AlliancesCorporate learnings THE “EXPERT” Analytics Diagnostics Lessons Learned Information Presentations Reports Private Network Tacit Knowl edge The old model of “Knowledge is Power Lone Ranger” with personal expertise The “virtual employee” -- access knowledge anytime, anywhere
  • 13. Obstacles to Knowledge SharingObstacles to Knowledge Sharing Corporate Culture Change No Time / People/ Budget (‫)זאת‬ No Knowledge Strategy NIH - Not Invented Here Syndrome Employee recalcitrance
  • 14. Why people are ready to share?Why people are ready to share?  Reciprocity – If I share, people will share with me and it will help me to know more  Repute – If I share, people/managers will know me... and it will help me to be promoted  Altruism – I am always ready to help. (yes, there are some strange people)
  • 15. Knowledge OrientedKnowledge Oriented ProcessesProcesses  E-mail  Document Management  Internet  Intranet (Undernet)  Help Desk
  • 16. KM GoalKM Goal “Bringing the right information to the right people on the right media at the right time” “Bringing the right information to the right people on the right media at the right time” RightRight InformationInformation RightRight InformationInformation Right PeopleRight PeopleRight PeopleRight People Right MediaRight MediaRight MediaRight Media Right TimeRight TimeRight TimeRight Time Short, long, deepShort, long, deep Managers, programmers, technical people, marketing people, ... Managers, programmers, technical people, marketing people, ... Intranet, e-mail, phone, person, meetings, ... Intranet, e-mail, phone, person, meetings, ... Immediately, good to know Immediately, good to know
  • 17. The 3 Elements of KnowledgeThe 3 Elements of Knowledge InfrastructureInfrastructure Corporate Knowledge Infrastructure 1. Culture For a knowledge sharing environment 1. Culture For a knowledge sharing environment 2. Technology Hardware, software, network, etc. 2. Technology Hardware, software, network, etc. 3. Processes Knowledge reliant business processes 3. Processes Knowledge reliant business processes
  • 18. KM CultureKM Culture Corporate Management Support KM Steering Committee Corporate KM Team Spending Time on KM Incentives Communities of Interest
  • 19. CKOsCKOs –– Who are they?Who are they?  Evangelists – Have the passion, believes that KM is the answer  Entrepreneurs – Driven to build something new, willing to take risks  Persuaders – Use the arts of influence: reciprocity, commitment, consistency and gentle deference  Communicators – Pursue multiple means of communication: meetings, newsletters, e-mails, one-to-one conversations...  IT Savvy – Understand the capabilities of IT
  • 20. A PortalA Portal –– What we need?What we need?  Personalization  Search  Categorization  Site Map  Push  Pull  Subscribe and Alerts  Security  Content Management  Application integration
  • 21. KM ProductsKM Products  Sharepoint  Broadvision  Web Sphere  Oracle  Plumtree  Vignette  Brio  Commugen  ...  (Babylon)
  • 22. CommunitiesCommunities  Communities of Interest/ Practices  People who: – Have a same interest – Trust each other – Have a place to collaborate  Virtual places – E-mail, discussion groups, chat, collaboration products...  Physical places – Meetings, conferences, phone, ...
  • 23. The Knowledge Transfer in a Conference The conference The Participants The central team The central teamto the participants The participants to the central team The participants between them
  • 24. Building a ServiceBuilding a Service  Who needs it? – They really need it?  Who asked for it? – Are they the right people to ask for it?  High Management approval – Is it according to the company business targets?  Who will update the information? – Think again! Are you sure?  Who will use the information? – Think again! Is it what they want?
  • 25. Building the best serviceBuilding the best service –– They donThey don’’tt use it. Why?use it. Why?  They didn’t participate in the design and were not in the loop.  They don’t have the time  It is not friendly enough  Bad response time  It is not within the environment they use to work in  “The token didn’t fall”  Change Management  ....
  • 26. ImplementationImplementation Explain what KM is Ensure participants Ensure updated information Ensure that people share their knowledge Ensure that people use the knowledge Help if needed
  • 27. Change ManagementChange Management  People  Processes  Technology
  • 28. What have we learned?What have we learned?  See the big picture, begin small with an appropriate service which can be a good example for others. Show working services.  Not everything can be written in documents. Put links to experts, allow collaborations, meetings…  KM is not only technical (needs culture and processes) but no KM without a technical environment (Enabler).  Use counselors – but …  Push , Push & Push. Don’t give up. “Show your enthusiasm” (Larry Prussak)

Editor's Notes

  • #7: An organization has a number of people. The organization learns through’ their people. If the person who has gained an important knowledge over time is not sharing it with his/her colleagues, then the others will not have the ability to do things. That person end up reinventing the wheel , wasting lot of time, energy, and money. Of course, it is not productive. Collectively, if we do not have a system to manage and share the knowledge then we won’t know what we know. If a person leaves, then the knowledge goes along with that person. To build an effective organization and to increase the productivity we need to manage our most valuable resource: that’s our knowledge.