LA HUG Oct 2022 - Building Blocks of Web3
- 1. Understanding the Building Blocks of Web3 and the Metaverse October 26, 2022 I 11:00 AM The LA HubSpot User Group presents:
- 2. Meet the Speakers Christina Reyes SVP Strategy MTR Marketing Lital Barkan CEO MTR Marketing Ben Harmanus International Brand Strategy Lead HubSpot Michael Emory Executive Director MTR Marketing
- 3. Understanding the Building Blocks of Web3 and the Metaverse Ben Harmanus Image, Unsplash: https://unsplash.com/photos/AuWSzM7kZDA
- 4. Ben Harmanus International Brand Strategy Lead Follow me on Author | Co-Host Listen & Grow Former Extreme Sports Professional Extra in The Hunger Games
- 5. ● No investment advice ● Personal views on the future, risks and opportunities of Web3, cryptocurrencies, NFTs, DAOs and the Metaverse. ● Please do not make investment decisions solely based on today's presentation under any circumstances ● Despite careful research, misjudgments may occur.
- 6. Web1 1991 - 2004 May, 2001, Source: https://web.archive.org/web/20010515205038/https://www.latimes.com/ Take in information, no publishing > Consume
- 7. Web2 From 2004 Everyone can be a Creator > Consume > Create
- 8. Web2 From 2004 Everyone can be a Creator > Consume > Create
- 9. Web3 Coined 2014 Everyone can be a Creator, Investor and Owner > Consume > Create > Control
- 10. Who has a Crypto Wallet? Using MetaMask, Coinbase Wallet, Phantom, Crypto.com, Kraken, Binance, …
- 11. What is a Crypto Wallet? Crypto Wallet ● Interface for managing cryptocurrency assets. ○ Sending and receiving tokens ○ Exchange of tokens ○ Staking ● Authentication and interaction with decentralized applications (dApps).
- 12. Example Crypto Wallet App Remote Control Private Key Secret Pin or Password 51 digit number Public Key (Wallet Address) Bank Account 0xFaDbdb3cddCbbA27383C0966B66424Cc80886955 MetaMask Similar to Term Image: https://freepngimg.com/png/92369-control-television-remote-media-controls-streaming-electronics Passphrase Secret PUK (Recovery) House Tree Cart Apple Mirror Fox Plane Book Ship Room Stone Box
- 13. “Bank Account” (Public Key) + “Pin” (Private Key) “Account” (Wallet on Blockchain)
- 14. The different Types of Crypto Wallets Non-Custodial Wallets “Decentralized” Hot Wallet (Digital) Cold Wallet (Physical) MetaMask, Coinbase Wallet Ledger, Trezor Sub Category Examples Type (Dis) Advantage Full Ownership, Censorship-resistant 100% User Responsibility, no Support
- 15. The different Types of Crypto Wallets Non-Custodial Wallets “Decentralized” Custodial Wallets “Centralized” Crypto Exchanges Hot Wallet (Digital) Cold Wallet (Physical) MetaMask, Coinbase Wallet Coinbase, Crypto.com, Kraken, Binance Ledger, Trezor Sub Category Examples Type (Dis) Advantage Full Ownership, Censorship-resistant 100% User Responsibility, no Support Less User Responsibility, Customer Support No full Ownership over assets
- 16. The different Types of Crypto Wallets Non-Custodial Wallets “Decentralized” Custodial Wallets “Centralized” Crypto Exchanges Web2 Payment Services Hot Wallet (Digital) Cold Wallet (Physical) MetaMask, Coinbase Wallet Coinbase, Crypto.com, Kraken, Binance PayPal, Robinhood Ledger, Trezor Sub Category Examples Type (Dis) Advantage Full Ownership, Censorship-resistant 100% User Responsibility, no Support Less User Responsibility, Customer Support No full Ownership over assets
- 17. Who owns an NFT?
- 18. NFT-Marketplaces What is an NFT (Non-Fungible Token)? $ = $ Bitcoin = Bitcoin NFT ≠ NFT Project Website
- 19. NFT Use Cases (Never Ending) Conference Tickets Virtual Real Estate Virtual Land Avatars Profile Pictures (PFP) Music (mp3) Online Course (Video & PDFs) Access to Physical Items Baseball Card Digital Fashion Domain Names Subscription Certificates Art Proof of Attendance In-Experience Items Presentation (PDF)
- 20. Puma Black Station Puma Nitro Token Puma Nitropass Puma Nitro Collection Puma Materializer Puma Black Station Metaverse Puma Black Station: https://blackstation.puma.com/ Puma Materializer What’s next?
- 21. World of Women | Galaxy World of Women Galaxy World of Women Origin Collection WoWG Anniversary (not an Extra-NFT) WoW Blue Capacitors OnCyber Origin Residence World of Women: https://worldofwomen.art/ Oncyber: https://oncyber.io/ OnCyber Nebula Quarters WoWG Green Capacitors What’s next?
- 22. DAO (Decentralized Autonomous Organization) E x c u r s i o n MetaBrewSociety NFT: 240 cans of beer delivered to your door METABREW DAO Exclusive Voting Rights ● Which Beer will be brewed ● In which City the next Beer Shop will be opened B2B: Whitelabel Beer or jointly created Beer Brand 25 NFTs 100 NFTs
- 23. Connecting Web2 & Web3: Track your community’s NFT engagement in HubSpot. Brands that worked with NFT.kred Connecting Web2 & Web3: Track your community’s NFT engagement in HubSpot.
- 24. ● NFT Profile Picture (PFP) ● NFT Domain as Profile Name ● NFT Integration in Feeds ○ nativ or jpg/png ● Crypto Payment Web3 taking over Social Media
- 25. “The NFTs you own will define who you are”
- 26. Who has entered the Metaverse (using VR, AR, XR or 2D)? Web3: Decentraland, The Sandbox, Upland … Web2: Meta’s Horizon Worlds, Minecraft, Roblox, …
- 28. ● A massively scaled and interoperable network of real-time rendered 3D virtual worlds ● can be experienced synchronously and persistently ● continuity of data, such as identity, history, entitlements, objects, communications, and payments Matthew Ball, Author of “The Metaverse - And How It Will Revolutionize Everything”, Founder & CEO, Ball Metaverse Research Partners The Metaverse - a Definition
- 29. ● A massively scaled and interoperable network of real-time rendered 3D virtual worlds ● can be experienced synchronously and persistently ● continuity of data, such as identity, history, entitlements, objects, communications, and payments Matthew Ball, Author of “The Metaverse - And How It Will Revolutionize Everything”, Founder & CEO, Ball Metaverse Research Partners The Metaverse - a Definition X X X
- 30. One Metaverse, but many interoperable Microverses Highstreet Microsoft Mesh
- 31. One Metaverse, but many interoperable Microverses Highstreet NFT NFT NFT NFT NFT NFT NFT Microsoft Mesh NFT
- 32. Interoperability via NFTs Video, Ben Harmanus: https://oncyber.io/create
- 36. NFT Sales Transaction Fees Meta: 47.5% Sandbox: 5% OpenSea: 2% The new Creator Economy
- 37. (Some) Building Blocks of Web3 & The Metaverse Crypto Exchange Centralized Wallet Your Wallet(s) Unique Address, Decentralized, Holding NFTs & Tokens NFT Market -place dApp NFT Market -place DAO DAO Microverse Microverse Microverse Micro verse
- 38. Ben Harmanus International Brand Strategy Lead Follow me on Author | Co-Host Listen & Grow
- 39. Disclaimer All experiences and information shared today do not constitute investment advice. All statements regarding the future, risks and opportunities of Web3 in general, cryptocurrencies, NFTs and the Metaverse are personal opinions which never replace your research or professional advice. Under no circumstances should investment decisions be made solely based on the presentation and these slides. Despite careful research, the author may be mistaken. In particular, forward-looking statements are subject to high uncertainty and unpredictable risks.
- 40. Thank you
- 41. WDYT? ● Topic? Future topics? ● Giveaways: https://get.printfection.com/cwpqs/8634867371 ● Feedback survey: https://forms.gle/jgMRMoacT11WPpjB8