Hacking Outbound Prospecting
Kevin Gaither 
VP of Inside Sales, ZipRecruiter, Inc. 
ZipRecruiter is a job distribution service 
making it easier for hiring managers to 
acquire candidates fast (no, we’re not 
recruiters) 
CEO & Founder, Inside Sales 
Recruiting and Consulting 
ISR helps companies hire top Inside 
Salespeople and specializes in building, 
expanding and optimizing inside sales 
strategies for smart technology 
companies. 
@KevinSGaither 8/31/2014 2
Why should you listen to me? 
 20 years Inside Sales Experience 
 Recognized as Top 25 Most Influential in Inside Sales 
by AA-ISP in 2010-2014 
 Built two outbound prospecting teams from scratch 
(and made all the mistakes) 
 Took inside sales team from $19k revenue per month to 
$1.2 million per month in 6 years 
 Helped 3 companies become Inc 500 companies 
@KevinSGaither 8/31/2014 3
Break into Voicemails 
 It’s about conversations 
 Breaking into voicemails LOOKS like an internal call 
@KevinSGaither 8/31/2014 4
Guess Email Addresses 
No Match! 
We Have A Match! 
 Download Rapportive for Chrome,Firefox or Safari with Gmail 
@KevinSGaither 8/31/2014 5
Rip Leads into Salesforce 
 Download Sales Loft Prospector 
@KevinSGaither 8/31/2014 6
YOU Make The Call! 
(when you see they opened your email) 
 Download Signals (getsignals.com) 
@KevinSGaither 8/31/2014 7
Slow Down to Speed Up 
 Do Your Afternoon Prep 
 Evaluate Your Calls 
 Track Your OWN Metrics 
@KevinSGaither 8/31/2014 8
Wrap It Up 
 Hack Voicemails for MAX conversations 
 Be a super sleuth and find email addresses 
 Rip awesome targeted lists quickly into SFDC 
 Make the call when they open your email 
 Slow down to speed up 
@KevinSGaither 8/31/2014 9
Jobs.Ziprecruiter.com 
www.ziprecruiter.com/ 
careers 
Twitter: 
@KevinSGaither 
Email: 
kevin@kevingaither.com 
KevinSGaither 8/31/2014 10

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La sales hacker series hacking outbound prospecting 081214

  • 2. Kevin Gaither VP of Inside Sales, ZipRecruiter, Inc. ZipRecruiter is a job distribution service making it easier for hiring managers to acquire candidates fast (no, we’re not recruiters) CEO & Founder, Inside Sales Recruiting and Consulting ISR helps companies hire top Inside Salespeople and specializes in building, expanding and optimizing inside sales strategies for smart technology companies. @KevinSGaither 8/31/2014 2
  • 3. Why should you listen to me?  20 years Inside Sales Experience  Recognized as Top 25 Most Influential in Inside Sales by AA-ISP in 2010-2014  Built two outbound prospecting teams from scratch (and made all the mistakes)  Took inside sales team from $19k revenue per month to $1.2 million per month in 6 years  Helped 3 companies become Inc 500 companies @KevinSGaither 8/31/2014 3
  • 4. Break into Voicemails  It’s about conversations  Breaking into voicemails LOOKS like an internal call @KevinSGaither 8/31/2014 4
  • 5. Guess Email Addresses No Match! We Have A Match!  Download Rapportive for Chrome,Firefox or Safari with Gmail @KevinSGaither 8/31/2014 5
  • 6. Rip Leads into Salesforce  Download Sales Loft Prospector @KevinSGaither 8/31/2014 6
  • 7. YOU Make The Call! (when you see they opened your email)  Download Signals (getsignals.com) @KevinSGaither 8/31/2014 7
  • 8. Slow Down to Speed Up  Do Your Afternoon Prep  Evaluate Your Calls  Track Your OWN Metrics @KevinSGaither 8/31/2014 8
  • 9. Wrap It Up  Hack Voicemails for MAX conversations  Be a super sleuth and find email addresses  Rip awesome targeted lists quickly into SFDC  Make the call when they open your email  Slow down to speed up @KevinSGaither 8/31/2014 9
  • 10. Jobs.Ziprecruiter.com www.ziprecruiter.com/ careers Twitter: @KevinSGaither Email: kevin@kevingaither.com KevinSGaither 8/31/2014 10