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LABLAB-DEMO - 11 com final.pptx oral com.
Definition and Nature of Intercultural
Communication
-Intercultural communication happens
when individuals interact, negotiate, and
create meanings while bringing in their
varied cultural backgrounds.
Intercultural sensitivity
- an individual's ability to develop
emotion towards understanding and
appreciating cultural differences that
promotes appropriate and effective
behavior in intercultural
communication.
Ethnocentrism- believing that
the way you're used to doing
things is the only right way to do
them, and that people or
cultures that do things
differently are wrong.
Examples of ethnocentrism include how
we:
 Judge others based on their food
preferences.
 Judge others based on their clothing
styles.
 Judging others based on their language.
Ethnorelativism – the assumption
that cultures can only be
understood relative to one another
and that particular behavior can
only be understood within a
cultural context.
The Developmental Model of Intercultural
Sensitivity
1: Denial
2: Defense
3: Minimization
4: Acceptance
5: Adaptation
6: Integration
Intercultural sensitivity
- an individual's ability to develop emotion
towards understanding and appreciating
cultural differences that promotes
appropriate and effective behavior in
intercultural communication
LABLAB-DEMO - 11 com final.pptx oral com.
1. Denial
Denial of cultural difference occurs
when people fail to recognize
distinctions among cultures or
consider them to be irrelevant;
example: people in the denial stage will lump other
cultures into vague homogenized categories, such as
“foreigner,” “immigrant,” or “Asian,” or they will
stereotype, demean, or dehumanize others by
assuming that different cultural dispositions must be
the result of deficiencies in character, intelligence,
physical ability, work ethic, or other innate traits.
2. Defense
Defense against cultural
difference occurs when people
perceive other cultures in
polarized, competitive, zero-sum,
or us-against-them terms
Example:
immigrants are taking our jobs,
our traditional values are under
assault, etc.
3. Minimization
Minimization of cultural difference occurs when
people assume that their distinct cultural worldview
is shared by others, when they perceive their
culture’s values as fundamental or universal human
values that apply to everyone, or when people
obscure, disregard, or neglect the importance of
cultural differences
Example: such as when organizational
leaders respond—when confronted with
examples of racial, ethnic, or gender bias
in the workplace—with statements such as
“We try to treat everyone equally” or “I
don’t see color”
4. Acceptance
Acceptance of cultural difference occurs when
people recognize that different beliefs and values
are shaped by culture, that different patterns of
behavior exist among cultures, and that other
cultures have legitimate and worthwhile
perspectives that should be respected and valued.
5. Adaptation
Adaptation to cultural difference occurs when
people are able to adopt the perspective of another
culture, when they can empathize intellectually and
emotionally with the experiences of others, or when
they can interact in relaxed, authentic, and
appropriate ways with people from different
cultures.
6. Integration
Integration of cultural difference occurs
when someone’s identity or sense of self
evolves to incorporate the values, beliefs,
perspectives, and behaviors of other
cultures in appropriate and authentic
ways.
The students will be grouped into
two. Each has to select a country
and prepare a creative
presentation featuring the
country’s language, cultures,
values and beliefs.
Thank You!

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LABLAB-DEMO - 11 com final.pptx oral com.

  • 2. Definition and Nature of Intercultural Communication -Intercultural communication happens when individuals interact, negotiate, and create meanings while bringing in their varied cultural backgrounds.
  • 3. Intercultural sensitivity - an individual's ability to develop emotion towards understanding and appreciating cultural differences that promotes appropriate and effective behavior in intercultural communication.
  • 4. Ethnocentrism- believing that the way you're used to doing things is the only right way to do them, and that people or cultures that do things differently are wrong.
  • 5. Examples of ethnocentrism include how we:  Judge others based on their food preferences.  Judge others based on their clothing styles.  Judging others based on their language.
  • 6. Ethnorelativism – the assumption that cultures can only be understood relative to one another and that particular behavior can only be understood within a cultural context.
  • 7. The Developmental Model of Intercultural Sensitivity 1: Denial 2: Defense 3: Minimization 4: Acceptance 5: Adaptation 6: Integration
  • 8. Intercultural sensitivity - an individual's ability to develop emotion towards understanding and appreciating cultural differences that promotes appropriate and effective behavior in intercultural communication
  • 10. 1. Denial Denial of cultural difference occurs when people fail to recognize distinctions among cultures or consider them to be irrelevant;
  • 11. example: people in the denial stage will lump other cultures into vague homogenized categories, such as “foreigner,” “immigrant,” or “Asian,” or they will stereotype, demean, or dehumanize others by assuming that different cultural dispositions must be the result of deficiencies in character, intelligence, physical ability, work ethic, or other innate traits.
  • 12. 2. Defense Defense against cultural difference occurs when people perceive other cultures in polarized, competitive, zero-sum, or us-against-them terms
  • 13. Example: immigrants are taking our jobs, our traditional values are under assault, etc.
  • 14. 3. Minimization Minimization of cultural difference occurs when people assume that their distinct cultural worldview is shared by others, when they perceive their culture’s values as fundamental or universal human values that apply to everyone, or when people obscure, disregard, or neglect the importance of cultural differences
  • 15. Example: such as when organizational leaders respond—when confronted with examples of racial, ethnic, or gender bias in the workplace—with statements such as “We try to treat everyone equally” or “I don’t see color”
  • 16. 4. Acceptance Acceptance of cultural difference occurs when people recognize that different beliefs and values are shaped by culture, that different patterns of behavior exist among cultures, and that other cultures have legitimate and worthwhile perspectives that should be respected and valued.
  • 17. 5. Adaptation Adaptation to cultural difference occurs when people are able to adopt the perspective of another culture, when they can empathize intellectually and emotionally with the experiences of others, or when they can interact in relaxed, authentic, and appropriate ways with people from different cultures.
  • 18. 6. Integration Integration of cultural difference occurs when someone’s identity or sense of self evolves to incorporate the values, beliefs, perspectives, and behaviors of other cultures in appropriate and authentic ways.
  • 19. The students will be grouped into two. Each has to select a country and prepare a creative presentation featuring the country’s language, cultures, values and beliefs.