Landing pages that convert: Top Tips
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Landing pages are single web pages designed to get visitors to take a specific action. The document provides tips for creating high-converting landing pages, including keeping text simple, writing compelling headlines, structuring content to show value upfront, showing social proof, using clear calls-to-action, limiting choices, considering the platform, and designing with a purpose. Examples are given of landing pages from companies like Salesforce, Square, Slack, and Unbounce that effectively showcase these strategies.
Landing pages that convert: Top Tips
- 1. TOP TIPS FOR CREATING AWESOME LANDING PAGES THAT CONVERT
- 2. 2 Landing Page? What is a It is a single web page that appears when people click on an online ad, link via email or a search result.
- 4. A landing page is a web page that presents a UNIQUE OPPORTUNITY VIEWER A SINGLE PURPOSE to convert visitors into customers with prominent call to actions
- 5. 5 Landing Pages How important are for conversions? • 48% of marketers create a new landing page for each campaign – Hubspot • The keyword ‘Conversion rate optimization’ is more popular than ever before – Google • Around 57% of B2B marketers say that landing page performance is measured based on conversion rate – Ascend2
- 6. 6 THE FUNNEL
- 7. BENEFITS OF A LANDING PAGE • Promote a positive first impression • Take advantage of trust elements • Increase the conversion rate
- 8. STRATEGIES FOR CREATING A HIGH-CONVERTING LANDING PAGE
- 9. KEEP YOUR TEXT SIMPLE Keep the tone conversational Use a simple structure
- 10. WRITE A COMPELLING HEADLINE Make it concrete Make it specific Make it promising
- 11. STRUCTURE YOUR CONTENT TO SHOW VALUE UPFRONT White spaces in between each bullet keeps the text readable Bulleted sentences are easy to process for online audiences
- 12. SHOW WHAT OTHER PEOPLE SAY ABOUT YOU 92% of consumers read online reviews 40% of them form an opinion after reading one or three
- 13. CLEAR AND PROMINENT CALLS-TO-ACTIONS Use positive determiners Use colors that are in contrast with your design
- 14. LIMIT CHOICES Have desirable outcomes
- 17. CONSIDER PLACEMENT OF YOUR CTA BUTTONS Placing above the fold Placing below the fold
- 21. LIMIT FORM FIELDS TO REDUCE FRICTION IN CONVERSION FUNNEL FIRST NAME LAST NAME JOB TITLE COMPANY NAME COUNTRY EMAIL ADDRESS PHONE NUMBER
- 22. USE IMAGES WITH A PURPOSE Use images that show the benefits Show product/services in action with a hero shot
- 23. VIDEO LANDING PAGE Retention Increased trust Meeting customer preference
- 24. CREATE URGENCY
- 25. FOLLOW A Z PATTERN Left to right Lower left And then to the right again
- 26. How they got it right: Short and sweet with content Makes offer clear in value proposition Incorporates social proof including Norton Security, and copy like “World's #1 CRM” Capitalizes on social login to simplify conversion Salesforce
- 27. How they got it right: Incorporates video Friendly, relating hero image Has visitors self-qualify by picking what type of business they are and whether their revenue is above or under $250,000. Page is then personalized to fit your needs. SQUARE Features testimonials from companies similar to the visitor's, making it easy for them to see how your company could be impacted
- 28. How they got it right: Leads with a video in the hero section of the page showing you how simple Slack is. Highlights all of its major features Includes a compelling, aspirational value proposition Slack
- 29. How they got it right: A large image tells you exactly what you’re going to get: An eBook that will help you generate more conversions without increasing your budget. Highlights value in quick, easy-to-read way Includes social proof in the form of logos of the publications its advice and work has been published. This addition helps newcomers know that the writers of this eBook are legitimate, trusted professionals and that what they share in this document will likely be no different. UNBOUNCE
- 30. IN CONCLUSION