Launching Product Successfully on Amazon
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The document provides best practices for launching a new product successfully. It discusses focusing on differentiating your product from competition by alternative features or bundling multiple products. The most important factor for success is to do what competitors are not doing. Other tips include getting verified product reviews, testing different discount offers like Facebook competitions for email capture, using profitable pay-per-click advertising to prove your listing converts before mass giveaways, and optimizing webpages to rank within 2 weeks.
Launching Product Successfully on Amazon
- 1. Launch Best practices (how to not F%*& it up)
- 2. First Product Flop Where did it all go wrong? - Poor product quality - The same as the competition - Too much competition - Poor branding
- 3. Best practises What to focus on • Competition • Differentiate
- 4. Competition Don’t enter a brand driven/Amazon owned niche
- 5. Differentiate Do what everyone else isn't **THIS IS THE MOST IMPORTANT FACTOR** • Alternative features/functionality • Bundle - 2-3 products sold together
- 6. Sales Copy Why should people buy your product? • Lay out why the customer should buy your product • You’re letting the customer convince themselves to buy • Ask questions • Product images: Clean product images, lifestyle images *Main image that is different from everyone else*
- 7. Launch • Reviews • The offer • Delivery method • PPC
- 8. Reviews Give friends money off or give them money to buy the product • Reviews left on discounted products are unverified • Get at least 5 before you launch • After I hit 20 reviews I consistently sold 20 units a day • Follow up sequence using FeedbackGenius
- 9. The Offer Do you really need to run mass give aways to launch? No! (and maybe yes) • Post into Facebook groups related to niche • Run Facebook competition to collect email addresses for launch - 5 winners get free product • Run Facebook add with 50% off • Email 50% off to list on launch day
- 10. PPC In my opinion getting a profitable/break even PPC camping is vital before you consider a mass give away. Why? *IT PROVES YOUR LISTING CONVERTS* • Find keywords using auto campaign • Take converting keywords • Go Hard
- 12. 2 Weeks to Rank On Page #1